Ready to Print: What To Have Ready Before You Call A Print Shop
Janet Conner kicks off her print column with the five things every shop needs for a real estimate, and how long jobs take.
Lufkin Firm: Deep East Texas Nonprofits Are Losing Most New Donors After Their First Gift
A local nonprofit’s year-end numbers can look great on the surface, more first-time donors than ever, a gala that hit its goal, and still...
Lufkin PR Firm: That Dollar Value On Your Press Coverage Report Might Be Meaningless
If a local business or nonprofit has ever gotten a nice mention in the paper and later received a report translating that coverage into...
When Doing It Yourself Costs More Than Hiring Help: A Reality Check for Business Owners
Over the past several weeks, this column has covered a lot of ground.
We've talked about how to audit your marketing. Why brand consistency builds...
The Simple Marketing Framework Helping East Texas Businesses Grow Smarter
Most business owners I talk to in this region don't have a marketing plan.
They have a collection of activities. A Facebook page they try...