When Doing It Yourself Costs More Than Hiring Help: A Reality Check for Business Owners
Over the past several weeks, this column has covered a lot of ground.
We've talked about how to audit your marketing. Why brand consistency builds...
The Simple Marketing Framework Helping East Texas Businesses Grow Smarter
Most business owners I talk to in this region don't have a marketing plan.
They have a collection of activities. A Facebook page they try...
Advertising Gets You Seen. PR Gets You Trusted. Here’s Why East Texas Businesses Need Both
There's an old debate in marketing that never quite gets resolved.
Should I spend money on advertising or invest in public relations?
It's the wrong question....
Poured Right Here: Texas Materials Welcomes Lufkin’s Contractor’s Supplies
A nearly 80-year-old Lufkin concrete company joins a fast-growing East Texas family of builders.
When a business has been mixing concrete in the same East...
Video Is Changing How East Texas Businesses Reach Customers — Here’s What’s Working
Something has shifted in how people in our region discover, evaluate, and choose businesses.
They're watching.
Not reading. Not scrolling through photo galleries. Watching. Short videos...