Exclusive articles:
Looking Ahead: Texas Electricity in 2027 and Beyond
We've spent ten weeks together on the Texas electric grid. Here's a look at where things go from here — and what every household...
Leading Through Seasons of Pressure
On sustained performance without the quiet destruction of the person doing it
Anyone who has lived in this part of Texas for a full year...
The Simple Marketing Framework Helping East Texas Businesses Grow Smarter
Most business owners I talk to in this region don't have a marketing plan.
They have a collection of activities. A Facebook page they try...
Five Years After Winter Storm Uri: What’s Actually Changed
February 2021 was the worst week in the history of the Texas grid. Five years on, here's what got fixed, what's still vulnerable, and...
Advertising Gets You Seen. PR Gets You Trusted. Here’s Why East Texas Businesses Need Both
There's an old debate in marketing that never quite gets resolved.
Should I spend money on advertising or invest in public relations?
It's the wrong question....
