Advertising Gets You Seen. PR Gets You Trusted. Here’s Why East Texas Businesses Need Both
There's an old debate in marketing that never quite gets resolved.
Should I spend money on advertising or invest in public relations?
It's the wrong question....
Poured Right Here: Texas Materials Welcomes Lufkin’s Contractor’s Supplies
A nearly 80-year-old Lufkin concrete company joins a fast-growing East Texas family of builders.
When a business has been mixing concrete in the same East...
Video Is Changing How East Texas Businesses Reach Customers — Here’s What’s Working
Something has shifted in how people in our region discover, evaluate, and choose businesses.
They're watching.
Not reading. Not scrolling through photo galleries. Watching. Short videos...
Is Your Marketing Actually Working? 5 Questions Every East Texas Business Owner Should Ask
There's a conversation that happens quietly in offices and break rooms across East Texas every month.
It sounds like this: "I think the marketing is...
How Texas Growth Is Quietly Changing the Electricity Landscape
The state’s booming population, expanding industries, and new technology demands are reshaping how Texans think about - and plan for - their electricity.
A State...