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Podcasting: A New Way for East Texas Businesses to Share Their Voice

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Your Story Deserves to Be Heard

In the Texas Forest Country, we know that strong businesses are built on strong relationships. What better way to connect with your community than by sharing your voice directly? Podcasting is quickly becoming one of the best ways for local businesses to build trust, showcase expertise, and reach new customers.

And the best part? You don’t need a huge budget or fancy studio to get started—you just need a story worth telling. (And we bet you have one!)

Why Podcasting Works for Local Businesses

1. It Builds Personal Connections

Hearing your voice creates a closeness that no social media post or ad can match.

Local Tip: Use your podcast to share behind-the-scenes stories, customer success journeys, or even interviews with other local businesses.

2. It Shows You’re the Expert

Sharing your knowledge regularly helps position you as the go-to expert in your field.

Local Tip: Cover topics your customers often ask about—and explain things in a way that feels like chatting with a neighbor.

3. It Reaches New Audiences

Podcasts can be shared on Apple Podcasts, Spotify, your website, and even your Facebook page—giving your business a bigger voice across East Texas and beyond.

Local Tip: Promote your episodes in local groups and at community events!

4. It Strengthens Hometown Pride

Your podcast can highlight your love for the community, local events, and partnerships with other East Texas businesses.

Local Tip: Create episodes that spotlight other local heroes—it’s a great way to give back and grow together.

Ready to Share Your Voice?

At Texas Forest Country Living, we’re all about celebrating the heart of East Texas. If you’re thinking about starting a podcast, we encourage you to take the leap—you never know who you might inspire!

Need help getting started? TFCL would love to feature new local podcasts and share your journey with our readers!

Podcasting: A New Way for East Texas Businesses to Share Their Voice

Your Story Deserves to Be Heard

In the Texas Forest Country, we know that strong businesses are built on strong relationships. What better way to connect with your community than by sharing your voice directly? Podcasting is quickly becoming one of the best ways for local businesses to build trust, showcase expertise, and reach new customers.

And the best part? You don’t need a huge budget or fancy studio to get started—you just need a story worth telling. (And we bet you have one!)

Why Podcasting Works for Local Businesses

1. It Builds Personal Connections

Hearing your voice creates a closeness that no social media post or ad can match.

Local Tip: Use your podcast to share behind-the-scenes stories, customer success journeys, or even interviews with other local businesses.

2. It Shows You’re the Expert

Sharing your knowledge regularly helps position you as the go-to expert in your field.

Local Tip: Cover topics your customers often ask about—and explain things in a way that feels like chatting with a neighbor.

3. It Reaches New Audiences

Podcasts can be shared on Apple Podcasts, Spotify, your website, and even your Facebook page—giving your business a bigger voice across East Texas and beyond.

Local Tip: Promote your episodes in local groups and at community events!

4. It Strengthens Hometown Pride

Your podcast can highlight your love for the community, local events, and partnerships with other East Texas businesses.

Local Tip: Create episodes that spotlight other local heroes—it’s a great way to give back and grow together.

Ready to Share Your Voice?

At Texas Forest Country Living, we’re all about celebrating the heart of East Texas. If you’re thinking about starting a podcast, we encourage you to take the leap—you never know who you might inspire!

Need help getting started? TFCL would love to feature new local podcasts and share your journey with our readers!

Lee Miller
Lee Miller was born in Denison, TX and grew up in East Texas with his family. He studied music education at Stephen F. Austin State University taking a job in television on his last day of student teaching. Lee also provides business authoritative expertise to the broadcast industry as a consultant. Presently he is CEO of MSG Resources LLC, which specializes in consulting within broadcast best practices, distribution technologies and media strategy mastery. - - - - - Lee Miller is a well-known veteran of the broadcast media industry with particular experience in leading for-profit and non-profit broadcasting organizations. His career began in Lufkin, Texas in the early 80’s where he progressed from studio operations to creative services and network management. Mr. Miller has since received various professional designations and memberships such as Society of Broadcast Engineers accredited frequency coordinator, The Energy Professionals Association Certified Energy Consultant, and National Religious Broadcasters Television Committee & past Chair. Lee also serves as the Executive Director of the Advanced Television Broadcasting Alliance, is a member of the Advanced Television Systems Committee and is proud to be part of Texas Association of Broadcasters Golden Mic Club, highlighting extraordinary careers in broadcasting. Continued engagement with his community is at the core of his business practices serving on the board of the Salvation Army and as keyboardist for the contemporary worship band at Harmony Hill Baptist Church. Lee lives near Lufkin Texas on one of his family’s tree farms located in the Texas Forest Country region north of Houston. He is married to Kenla and has two grown children, Joshua, COO of MSGPR Ltd Co and Morgan, a Critical Care ICU RN.

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