250 Years Ago, the United States Were a Nation of Farmers
At the time of the American revolution, roughly 90% of the population in our original colonies said they were farmers. To be clear, the...
The Legacy You’re Building Right Now
On the shadow a leader casts long after the office empties
There is an old pecan tree on the edge of a pasture I used...
Looking Ahead: Texas Electricity in 2027 and Beyond
We've spent ten weeks together on the Texas electric grid. Here's a look at where things go from here — and what every household...
The Simple Marketing Framework Helping East Texas Businesses Grow Smarter
Most business owners I talk to in this region don't have a marketing plan.
They have a collection of activities. A Facebook page they try...
Advertising Gets You Seen. PR Gets You Trusted. Here’s Why East Texas Businesses Need Both
There's an old debate in marketing that never quite gets resolved.
Should I spend money on advertising or invest in public relations?
It's the wrong question....