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Are You Making These Common Marketing Mistakes? Here’s How to Fix Them

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Helping Texas Forest Country Businesses Grow Stronger

Marketing can be tricky, especially for small businesses in East Texas. It’s easy to fall into habits that end up costing you customers—and you may not even realize it’s happening! Here’s how to spot and fix some of the most common marketing mistakes local businesses make.

5 Marketing Mistakes to Watch Out For

1. Your Message Isn’t Clear

If folks can’t quickly understand who you are and what you offer, they’ll move on.

Local Tip: Keep your messaging simple, friendly, and consistent—from your business card to your Facebook page.

2. You’re Not Engaging with Customers

Talking at your customers isn’t the same as talking with them.

Local Tip: Reply to comments, thank customers publicly, and create posts that invite conversation.

3. You’re Trying to Talk to Everyone

When you try to appeal to everybody, your message often connects with nobody.

Local Tip: Focus your marketing on the folks who truly need what you offer.

4. You’re Skipping Out on Advertising

Relying only on word-of-mouth or organic posts can limit your growth.

Local Tip: Even a small monthly budget on Facebook or Google ads can help you reach new local customers.

5. You’re Not Tracking What Works

If you don’t know what’s working, you can’t do more of it!

Local Tip: Keep an eye on your website visits, social media stats, and ad results to see what gets the best response.

Helping Your Business Grow the Right Way

At Texas Forest Country Living, we’re passionate about helping small businesses succeed. By avoiding these common mistakes, you can turn your marketing into one of your strongest tools for growth.

Need a little extra help? Reach out to us—we’d love to help you shine brighter in the Pineywoods!

Lee Miller
Lee Miller was born in Denison, TX and grew up in East Texas with his family. He studied music education at Stephen F. Austin State University taking a job in television on his last day of student teaching. Lee also provides business authoritative expertise to the broadcast industry as a consultant. Presently he is CEO of MSG Resources LLC, which specializes in consulting within broadcast best practices, distribution technologies and media strategy mastery. - - - - - Lee Miller is a well-known veteran of the broadcast media industry with particular experience in leading for-profit and non-profit broadcasting organizations. His career began in Lufkin, Texas in the early 80’s where he progressed from studio operations to creative services and network management. Mr. Miller has since received various professional designations and memberships such as Society of Broadcast Engineers accredited frequency coordinator, The Energy Professionals Association Certified Energy Consultant, and National Religious Broadcasters Television Committee & past Chair. Lee also serves as the Executive Director of the Advanced Television Broadcasting Alliance, is a member of the Advanced Television Systems Committee and is proud to be part of Texas Association of Broadcasters Golden Mic Club, highlighting extraordinary careers in broadcasting. Continued engagement with his community is at the core of his business practices serving on the board of the Salvation Army and as keyboardist for the contemporary worship band at Harmony Hill Baptist Church. Lee lives near Lufkin Texas on one of his family’s tree farms located in the Texas Forest Country region north of Houston. He is married to Kenla and has two grown children, Joshua, COO of MSGPR Ltd Co and Morgan, a Critical Care ICU RN.

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