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Are You Making These Common Marketing Mistakes? Here’s How to Fix Them

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Helping Texas Forest Country Businesses Grow Stronger

Marketing can be tricky, especially for small businesses in East Texas. It’s easy to fall into habits that end up costing you customers—and you may not even realize it’s happening! Here’s how to spot and fix some of the most common marketing mistakes local businesses make.

5 Marketing Mistakes to Watch Out For

1. Your Message Isn’t Clear

If folks can’t quickly understand who you are and what you offer, they’ll move on.

Local Tip: Keep your messaging simple, friendly, and consistent—from your business card to your Facebook page.

2. You’re Not Engaging with Customers

Talking at your customers isn’t the same as talking with them.

Local Tip: Reply to comments, thank customers publicly, and create posts that invite conversation.

3. You’re Trying to Talk to Everyone

When you try to appeal to everybody, your message often connects with nobody.

Local Tip: Focus your marketing on the folks who truly need what you offer.

4. You’re Skipping Out on Advertising

Relying only on word-of-mouth or organic posts can limit your growth.

Local Tip: Even a small monthly budget on Facebook or Google ads can help you reach new local customers.

5. You’re Not Tracking What Works

If you don’t know what’s working, you can’t do more of it!

Local Tip: Keep an eye on your website visits, social media stats, and ad results to see what gets the best response.

Helping Your Business Grow the Right Way

At Texas Forest Country Living, we’re passionate about helping small businesses succeed. By avoiding these common mistakes, you can turn your marketing into one of your strongest tools for growth.

Need a little extra help? Reach out to us—we’d love to help you shine brighter in the Pineywoods!

Lee Millerhttps://msgresources.com
Lee Miller is a veteran of the broadcast media industry and CEO of MSG Resources LLC, where he consults on media strategy, broadcast best practices, and distribution technologies. He began his career in Lufkin in the early 80s and has since held leadership roles in both for-profit and nonprofit broadcasting. Lee serves as Executive Director of the Advanced Television Broadcasting Alliance and is a member of the Texas Association of Broadcasters Golden Mic Club. He lives near Lufkin on his family s tree farm, serves on the board of the Salvation Army, and plays keyboard in the worship band at Harmony Hill Baptist Church. He and his wife Kenla have two grown children, Joshua and Morgan.

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