Why “Set It and Forget It” Doesn’t Always Work With Electricity Anymore

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Electricity used to be simple.

In today’s Texas market, it’s more dynamic.

Why Things Changed

Deregulation introduced choice — but also complexity. Pricing now shifts with demand, weather, and broader market forces.

Ignoring electricity decisions entirely can sometimes lead to higher long-term costs.

A Balanced Approach

Most Texans don’t need to obsess over their power bills. But knowing when contracts renew and reviewing options occasionally helps avoid surprises.

Awareness doesn’t require action — it simply creates options.

This article is part of an ongoing energy education series for Texas Forest Country Living.

Lee Allen Miller
Lee Allen Millerhttps://msgresources.com
Lee Miller is a veteran of the broadcast media industry and CEO of MSG Resources LLC, where he consults on media strategy, broadcast best practices, and distribution technologies. He began his career in Lufkin in the early 80s and has since held leadership roles in both for-profit and nonprofit broadcasting. Lee serves as Executive Director of the Advanced Television Broadcasting Alliance and is a member of the Texas Association of Broadcasters Golden Mic Club. He lives near Lufkin on his family s tree farm, serves on the board of the Salvation Army, and plays keyboard in the worship band at Harmony Hill Baptist Church. He and his wife Kenla have two grown children, Joshua and Morgan.

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