The Data Center Boom and What It Means for the Rest of Us
Texas is being chosen, on a massive scale, as the place to build the artificial intelligence economy. That's already starting to show up in...
Is Your Marketing Actually Working? 5 Questions Every East Texas Business Owner Should Ask
There's a conversation that happens quietly in offices and break rooms across East Texas every month.
It sounds like this: "I think the marketing is...
How Texas Growth Is Quietly Changing the Electricity Landscape
The state’s booming population, expanding industries, and new technology demands are reshaping how Texans think about - and plan for - their electricity.
A State...
Understanding Fixed, Variable, and Indexed Electricity Plans in Texas
Electricity plans are often described with confusing terminology.
At their core, they represent different ways of managing risk.
How the Plans Differ
Fixed plans emphasize stability
Variable plans...
Why “Set It and Forget It” Doesn’t Always Work With Electricity Anymore
Electricity used to be simple.
In today’s Texas market, it’s more dynamic.
Why Things Changed
Deregulation introduced choice — but also complexity. Pricing now shifts with demand,...