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From Local Favorite to Regional Star: How East Texas Businesses are Growing Their Reach

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Dreaming Bigger in the Texas Forest Country

Here in East Texas, we have some of the most hardworking, heart-filled businesses you’ll find anywhere. But did you know many of our hometown favorites are starting to catch attention beyond the Pineywoods?

With the right marketing and storytelling, even the smallest local businesses can become recognized across the state—and beyond.

What Holds Businesses Back?

A lot of great businesses stay small because they focus only on what’s familiar. They keep their branding, advertising, and outreach close to home. While community roots are important, it’s also important to dream bigger!

How to Take Your Story Beyond the Forest

1. Sharpen Your Brand Image

Make sure your brand looks professional, polished, and ready for a bigger stage.

2. Be Findable Everywhere

Grow your digital presence through your website, social media, and online directories so customers beyond East Texas can find you.

3. Tell Your Story with Heart

Texans (and Americans) love a good story. Share your roots, your mission, and what makes your business special.

4. Build Bridges with the Media

Getting your story picked up by news outlets, blogs, and influencers can take you from local favorite to statewide sensation.

5. Grow Without Losing Your Roots

No matter how big you grow, never lose the hometown spirit that made you special in the first place.

East Texas Businesses, Your Time to Shine is Now

At Texas Forest Country Living, we love seeing local businesses grow and shine far beyond our region. If you’re ready to dream bigger, we’re here to help share your story!

Lee Millerhttps://msgresources.com
Lee Miller is a veteran of the broadcast media industry and CEO of MSG Resources LLC, where he consults on media strategy, broadcast best practices, and distribution technologies. He began his career in Lufkin in the early 80s and has since held leadership roles in both for-profit and nonprofit broadcasting. Lee serves as Executive Director of the Advanced Television Broadcasting Alliance and is a member of the Texas Association of Broadcasters Golden Mic Club. He lives near Lufkin on his family s tree farm, serves on the board of the Salvation Army, and plays keyboard in the worship band at Harmony Hill Baptist Church. He and his wife Kenla have two grown children, Joshua and Morgan.

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