When Data Isn’t Enough

Date:

On the judgment calls no spreadsheet can make for you

My uncle farmed the same land for fifty years, and he could tell you the yield of every field going back to the seventies. He kept the numbers in a spiral notebook on the dash of his truck. He knew what each row had produced in a wet year and a dry one, what cost per acre had done what, and which varieties had made him money and which had broken his heart. He loved the numbers. He also knew exactly where the numbers ended and something else began.

I watched him stand at the edge of a field one October, looking at a crop that, by every metric in his notebook, was ready to come off. He stood there a long time. Then he said, “I’m going to wait another four days.” I asked why. He said, “Something about the sky. I don’t like it.” He was right. The rain came on the day he would have been combining. He got four more days of sun and brought in the best harvest of that decade.

There is no column in a notebook for what he was reading. There is no dashboard that would have warned him. There is only the accumulated judgment of fifty years of standing at the edges of fields, and a man with the humility to know that data carries you to a certain line, and past the line, something older has to do the work.

“Every generation rediscovers what farmers and sailors have always known: the data is necessary, and it is not enough.”

The abundance that did not bring certainty

We are living through the greatest abundance of data in human history. Every year, the tools sharpen. Every quarter, the dashboards get faster. And yet the leaders I work with, in boardrooms and in small businesses across East Texas, report the same strange phenomenon. They are drowning in information and starving for clarity. They have more numbers than they know what to do with, and the decisions that matter most remain stubbornly unresolved by any of them.

This is not a failure of the data. It is a feature of leadership itself. The decisions that shape an organization’s future are almost always the ones where the numbers run out before the choice does. Whether to trust this person. Whether to expand into this market. Whether to close this chapter. Whether to stay in the fight or walk away from it. These are not spreadsheet decisions. They are human ones, and they require a faculty the data cannot replace.

Scripture names this faculty clearly. “If any of you lack wisdom, let him ask of God, that giveth to all men liberally, and upbraideth not; and it shall be given him” (James 1:5, KJV). Wisdom is not more information. Wisdom is the capacity to apply what you already know, under conditions where certainty is impossible, and to act with conviction anyway. It is a different thing from knowledge, and it is available, James suggests, from a different source.

What the data actually does

Data is a wonderful servant and a terrible master. At its best, it clears away the noise so the signal can be heard. It surfaces patterns too large for one person to notice. It protects you from the confirmation bias that would otherwise rule the day. It answers the answerable questions, and leaves you with the ones that were always going to require judgment.

At its worst, data creates a false sense of resolution. The chart looks confident. The projection has three decimal places. The conclusion seems inevitable. The leader, tired from a long week, accepts the conclusion rather than interrogating the assumptions behind it. And the assumptions, it turns out, were always the real story. The chart was just dressed up in their clothes.

Proverbs, which is largely a book about wisdom under uncertainty, puts it plainly. “The prudent man looketh well to his going” (Proverbs 14:15, KJV). He looks. He does not accept. He does not delegate his judgment to the chart. He looks well, which means he is willing to do the slow work of understanding what he is actually being shown, and what he is not.

“The chart is not the decision. The chart is an input to the decision. The decision remains yours.”

Three disciplines for deciding when the numbers run out

Name what the data cannot tell you

Before you reach for another report, write down what the existing data actually answers, and what it does not. The data can tell you what happened, and, with some confidence, what is likely to happen next if nothing changes. It cannot tell you what a person will do under pressure. It cannot tell you whether a culture will hold. It cannot tell you whether a promising initiative is being championed for the right reasons or the wrong ones. It cannot tell you whether the market you are about to enter will be the same market in eighteen months, because markets, like weather, are made of things the dashboard does not measure.

Knowing what the data cannot tell you is not a concession. It is a clarification. It focuses your judgment on the part of the decision where judgment actually lives, and it protects you from the false confidence of a chart that answered a smaller question than the one you were really asking.

Pressure-test the assumption, not the number

Behind every forecast is an assumption. Often several. The assumptions are usually the weakest link in the analysis, and the part leaders examine least, because the output looks solid and nobody wants to pick at the scaffolding underneath it.

When a projection feels off, do not challenge the output. Challenge the input. Ask which assumption, if shifted by even ten percent, would change the conclusion entirely. If such an assumption exists and you cannot defend it with conviction, the data is not telling you what you think it is telling you. It is telling you a story whose premise is fragile. Build decisions on the premise, not on the conclusion.

Ask what you would do if the data were silent

Here is a discipline I return to often. Imagine, for a moment, that the spreadsheet did not exist. Based on what you know about the people, the market, the mission, and the moment, what would you do?

If the answer is the same as what the data suggests, the data is confirming your judgment, and you can move with confidence that the numbers and the instinct are pointing the same direction. That is a good place to act.

If the answer is different, you have uncovered something worth examining honestly. Either your instinct is reading a signal the data has not yet captured, or the data is pointing you past a hesitation you have not been willing to name. Both are worth surfacing. Neither resolves without reflection, and the reflection itself is more useful than another report.

Solomon, at the beginning of his reign, asked for this exact faculty. Not more knowledge. Not more advisors. “Give therefore thy servant an understanding heart to judge thy people” (1 Kings 3:9, KJV). An understanding heart. The Hebrew suggests a heart that listens — to the people, to the situation, to the quiet voice beneath the noise of the day. It is what every leader needs, and what no algorithm will ever provide.

Leadership Reflection

•  Which decision on your desk right now is waiting on data that will not actually change your view once you have it?

•  Which assumption behind your current forecast, if it shifted by ten percent, would unravel the conclusion entirely? Can you defend that assumption with conviction?

•  If the dashboards went dark tomorrow, which of your current decisions would you actually make differently — and what does that tell you?

•  When did you last pray for wisdom before a decision, rather than more information?

The faculty that gets returned to its rightful place

My uncle has been gone for years now, but I still think about him standing at the edge of that field, looking at a sky he could not have explained to an insurance adjuster. I think about what it cost him to develop that faculty. Fifty years of wet falls and dry springs. Fifty years of notebooks and losses and recoveries. Fifty years of listening, not just to the weather radio, but to something underneath it, something the weather radio was not equipped to hear.

The leaders who will matter most in the coming decade are not the ones with the most data. They are the ones who have kept developing their judgment while everyone else was outsourcing theirs. The data will keep improving. The judgment call will remain a human thing — a slow thing, a prayerful thing, a thing built over years of paying attention to what the notebooks cannot capture.

Whatever decision is on your desk this week, honor the data. Look at it well. And then, when you have taken it as far as it can go, do not wait for a certainty that was never coming. Go stand at the edge of the field. Look at the sky. And make the call only you can make.

———

A note from Lee: If any of this lands where you are right now, and you would value an unhurried conversation with someone whose job is to help you see clearly, the door is open. connect.msgresources.com/leadership-advisory

Lee Allen Miller
Lee Allen Millerhttps://msgresources.com
Lee Miller is a veteran of the broadcast media industry and CEO of MSG Resources LLC, where he consults on media strategy, broadcast best practices, and distribution technologies. He began his career in Lufkin in the early 80s and has since held leadership roles in both for-profit and nonprofit broadcasting. Lee serves as Executive Director of the Advanced Television Broadcasting Alliance and is a member of the Texas Association of Broadcasters Golden Mic Club. He lives near Lufkin on his family s tree farm, serves on the board of the Salvation Army, and plays keyboard in the worship band at Harmony Hill Baptist Church. He and his wife Kenla have two grown children, Joshua and Morgan.

Share post:

Subscribe

Popular

More like this
Related

Livestock Guardian Dog Research Focus of May 21 Webinar

Leading grazing systems’ predator management researcher Linda Van Bommel...

Roadrunners Earn Postseason Honors

Standley Named North Zone Player of the Year Several Angelina...

Alcohol Compliance Check

In an effort to decrease the consequences of alcohol...

Okra is Our garden Staple in The Hot, Dry Summer Season

Still looking for that summer-grown vegetable that can tolerate...