by Lee Allen Miller

Electricity pricing follows demand, and demand changes throughout the year.

The Risk of Peak-Season Decisions

High-demand periods, especially summer, tend to push prices higher. Decisions made during those moments may lock in costs that last well beyond the season.

The Value of Planning Ahead

Tracking contract dates and reviewing options early removes urgency from the process. That shift alone often leads to better outcomes.

A Long-Term Mindset

Electricity decisions don’t need to be reactive. Awareness, timing, and preparation consistently outperform last-minute choices.

This article is part of an ongoing energy education series for Texas Forest Country Living.