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Animal Days (San Jacinto County)

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August 15 @ 10:00 am 2:00 pm

Location: 345 Lilley Rd, Shepherd, TX 77371

Date & Time: August 15, 2026 at 10:00 AM

Business After Hours (Houston County)

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September 10 @ 5:30 pm 6:30 pm

Join us for an evening of networking, community connections, and casual conversation at Business After Hours! Whether you’re hoping to meet new people, reconnect with fellow Chamber members, or simply unwind by the water, this event offers the perfect setting. Take a tour and see just what Frontier Camp offers!!

Date: Tuesday, September 10th
Time: 5:30 PM – 6:30 PM
Location: Frontier Camp
131 Frontier Camp Road
Grapeland, TX 75844
936.544.3206

Business After Hours gives local businesses the opportunity to learn more about one another, hear the stories behind our Chamber members, and discover the goals and vision that continue to strengthen our community. Complimentary refreshments, snacks, and beverages will be available for everyone attending.

Many participating businesses also donate a raffle item for giveaway drawings held at the close of the event, creating an additional opportunity to showcase your business and connect with attendees.

Guests are encouraged to share information about their business, services, or upcoming events. Those wishing to make a formal presentation may speak for 2–5 minutes at a cost of $2 per minute, or $1 per minute for Chamber members. Proceeds benefit the Crockett Area Chamber Scholarship Fund.

Be sure to bring your business cards and get ready for a great evening of networking and community fellowship. We look forward to seeing you there!

Senior Sunrise (Sabine County)

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August 13 @ 6:55 pm

Hemphill Senior Class of 2027 — set those alarm clocks! Rise and shine on August 16 at 6:00 AM. Breakfast will be served at Hornet Stadium.

Angelina College Opens Year with Convocation, Awards Luncheon

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College Honors Retired Judge Walker with Honorary Service Award

Angelina College this week launched its new 2026-2027 academic year with a two-day celebration, including Monday’s Convocation and Tuesday’s Awards Luncheon. 

Classes for the new fall semester begin on Monday, August 17. 

  During Monday’s Convocation ceremony, AC president Dr. Michael Simon presented the Honorable Judge David Walker (retired) with an Honorary Service Award. Judge Walker was among the founding members of the college, serving in various capacities (including the original presidential search committee) since the college’s inception in 1968. 

Award recipients were as follows:

30-year Service Award: Steve Capps (Senior Director of Physical Plant Operations)

25-year Service Award: Janice Hartsfield (Director/Instructor of Emergency Medical Services Program) and Daphne Albro (Administrative Assistant, Health Careers II)

20-year Service Award: Charlet Blades (Instructor, Vocational Nursing Program-Crockett), Bridgett Geist (Instructor, Radiologic Technology), Evelyn Walker (Coordinator, Human Resources) and Gary Stallard (English Instructor/Sports Information Director). 

15-year Service Award: Richard Geist (Instructor, Math) Rachel Hunt (Instructor, Reading) James Mills (Instructor, Diesel Technology) and Dr. Tim Ditoro (Vice President of Academic Affairs). 

10-year Service Award: Alicia Andreatta (Instructor, Government), Dr. Carl Carey (Instructor, Education), Aaron Grimes (Instructor, English), Vergie Hines (Instructor, Nursing), Alex Ranc (Chair, Social Behavioral Sciences), Renee Williams (Instructor, English), Chris Sullivan (Vice President of Business Affairs/General Counsel), Steve Lumbley (Manager of Maintenance), Dana Smithhart (Executive Director of Student Affairs), Camille Lipscomb (IT Tech and Lead Help Desk) and Mark Yarnall (Instructor, Automotive Technology).  

Five-year Service Award: J.J. Montgomery (Athletic Director/Head men’s basketball coach), Leigh Ann Pyle (Executive Director of Institutional Advancement), Laura Reynolds (Instructor, Economics), Daisy Brumley (Director of Student Affairs), Jose Cruz (System Administrator), Kelley Durr (Instructor, Nursing), David Avant (Manager, Testing Center), Don Douglas (Clerk, Testing), Vanessa Cuevas (Manager of Purchasing), Rhaeanne Madden (Executive Administrative Assistant/Vice President Business Affairs), Eric Freeman (Instructor, EMS), Dr. Susan Adams (Instructor, Vocational Nursing Program-Hudson), and Stephanie Pierson (Staff Accountant). 

Faculty Excellence in Service Award: Sandra Johnson

Adjunct Teaching Excellence Award: Mack Dunkin 

Outstanding Teaching Award: Ronnie Naramore

Distinguished Faculty Award: Olivia Wilson

AC Way Faculty Award: Shanda Keely

AC Way Staff Award: Sandra Cox

Staff Rookie Award: Autumn Stephens  

Staff Spirit Award: Francell Horace

Staff Leadership Award: Casey Gerard

Distinguished Staff Member of the Year Award: Jennifer Ragsdale

Outstanding Program, Department or Discipline Award: Physical Plant Operations

For further information on Angelina College, contact Krista Brown at kbrown@angelina.edu

Lufkin PR Firm: That Dollar Value On Your Press Coverage Report Might Be Meaningless

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If a local business or nonprofit has ever gotten a nice mention in the paper and later received a report translating that coverage into a dollar figure, worth complete with a multiplier tacked on for good measure, it’s worth knowing that the number likely means very little. That practice, called an Advertising Value Equivalent or AVE, has been formally rejected by the field’s own professional standards body for more than fifteen years, yet it’s still handed to plenty of small businesses and nonprofits as if it were real ROI.

An AVE prices the physical space a story occupies, an article’s column inches or a segment’s airtime, as though it were a paid ad, then multiplies it because editorial coverage is trusted more than advertising. According to AMEC, the International Association for the Measurement and Evaluation of Communication, that approach measures the size of the box a message came in, not whether anyone actually opened it. A glowing feature and a single damaging sentence buried in a critical article can occupy nearly identical space and generate nearly the same AVE number, even though one helped the organization and the other hurt it.

In response, the field built something better. In 2010, AMEC convened measurement experts in Barcelona and produced the Barcelona Principles, now in their third revision, which set real standards: measurable goals set before a campaign starts, outcomes weighted more heavily than raw output counts, and AVEs explicitly ruled out as a measure of communication value at all.

Alongside that standard sits the PESO model, developed by consultant Gini Dietrich, which organizes every channel, Paid, Earned, Shared, and Owned media, so nothing gets judged by press clips alone.

According to MSGPR, the Lufkin communications and PR firm serving Deep East Texas since 1991, what actually deserves tracking are outcomes, not vanity output. Share of search shows whether more people are searching a business’s name after a PR push. Referral traffic shows whether anyone followed the coverage back to a website. Review velocity, the pace of new reviews after a placement, is one of the most underused signals available to a small organization, and none of it requires expensive software, just deciding in advance what to check.

For a Deep East Texas nonprofit, that might mean checking donation-page traffic and branded search volume the week a feature story ran, rather than simply reporting “we got great coverage” and stopping there. That single shift, from counting clips to tracking outcomes, is the difference between a report that sounds good and one that would survive real scrutiny at a board meeting.

Mid-year is a natural time to ask whether this year’s PR reporting has actually told anyone anything true. MSGPR’s full guide walks through the complete measurement framework and how to build a simple dashboard using free tools. Reach the firm at 936-637-7593 or msgpr.com.

Read MSGPR’s full guide here: How to Measure PR: The Barcelona Principles and What to Track Instead of AVEs.

Drip vs. Spray: The Science of Efficient Watering for Your East Texas Landscape

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Every summer, homeowners across East Texas ask some version of the same question: “Why does my water bill keep climbing, and why does my lawn still look thirsty?”

Most of the time, the answer isn’t that they’re not watering enough. It’s that they’re watering the wrong way in the wrong places. There’s a real science to efficient irrigation, and once you understand it, you can grow a healthier landscape while using less water in the process.

Let’s walk through the two main tools in the irrigation toolbox—drip and spray—what each one is actually good at, and why the best East Texas landscapes almost never use just one or the other.

Two Different Jobs, Two Different Tools

Spray irrigation is what most folks picture when they think “sprinkler system.” Rotating heads or fixed spray heads pop up and throw water out across an area, covering ground broadly and evenly. It’s the right tool for turf—open lawn areas where you need consistent, even coverage across a wide, flat expanse of grass.

Drip irrigation works differently. Instead of spraying water through the air, it delivers water directly to the root zone of individual plants through small emitters, drop by drop, right where the roots need it. That makes drip the right tool for planting beds, foundation plantings, and garden areas—anywhere you’re watering specific plants rather than a broad turf surface.

The mistake a lot of homeowners make isn’t choosing the wrong system. It’s assuming they have to pick just one for the whole property. They don’t. In fact, they shouldn’t.

Why Drip Irrigation Is So Efficient

University extension research is pretty consistent on this point: drip irrigation commonly reduces water use by 30% to 70% compared to spray systems, depending on the setup and the site. That’s not a small difference—that’s the kind of number that shows up directly on a water bill.

The reason comes down to how the water is applied. Drip systems deliver water at rates that are matched to how fast the soil can actually absorb it. Spray irrigation, by contrast, can put down water faster than a landscape bed can soak it up, which means some of that water runs off before it ever does the plant any good, and some of it evaporates in the air or off the soil surface before it reaches the roots at all.

There are a couple of other benefits worth knowing about, especially here in East Texas.

  • Drier foliage, healthier plants. Because drip irrigation targets the root zone instead of soaking the leaves, it keeps foliage drier. That matters a lot in our humid climate, where wet leaves sitting overnight are an open invitation to fungal and foliar disease. Less moisture on the leaves means less disease pressure, plain and simple.
  • No losses to wind drift. Anybody who’s stood outside on a windy East Texas afternoon and watched a sprinkler head throw water sideways knows exactly what we mean. Spray irrigation can lose a meaningful share of its water to drift before a single drop hits the ground. Drip systems don’t have that problem—the water travels through tubing straight to the emitter, so wind doesn’t touch it.

Where Drip Isn’t the Right Answer

Drip irrigation isn’t the answer to everything, and it’s worth understanding why.

Drip systems require more careful design and more ongoing attention than spray. Emitters can clog over time—from mineral buildup, from debris, from root intrusion—and they need to be checked periodically to make sure they’re still delivering water the way they’re supposed to. A bed with a few clogged emitters can end up with dry patches that are easy to miss until a plant is already stressed.

Layout matters too. Drip lines have to be designed carefully to make sure every plant in a bed is getting even coverage. It’s not as simple as running a line down the middle and calling it done—spacing, emitter flow rates, and zone length all have to be thought through, especially as beds mature and plants grow into their space.

And for turf, drip simply isn’t practical. You can’t run individual emitters to every blade of grass across a quarter-acre lawn. For open turf areas, spray systems remain the right choice—they’re built for exactly that kind of broad, even coverage.

The Real Answer: A System That Uses Both

This is the part worth remembering. A well-designed irrigation system isn’t an either/or choice between drip and spray for the whole property. It’s both, working together, each one assigned to the areas it does best.

Spray heads handle the lawn. Drip lines handle the beds, the foundation plantings, and the garden areas. Thinking through irrigation this way—zone by zone, matching the watering method to what’s actually growing there—is as much a planning exercise as it is an installation job. Get the zones right from the start, and the system does its job efficiently for years. Get them wrong, and a yard ends up fighting dry spots and soggy spots in the same season.

Understanding How Much Water a Lawn Actually Needs

Here’s a number that surprises a lot of homeowners. During peak summer heat, the warm-season turfgrasses common here in East Texas—Bermudagrass, St. Augustinegrass, and Zoysiagrass—can lose more than a quarter inch of water a day to evapotranspiration in hot, sunny conditions. That means a 1,000 square foot lawn may need 150 gallons of water or more per day just to stay healthy during the hottest stretch of summer.

Evapotranspiration, or ET, is essentially the combined water loss from evaporation off the soil surface and transpiration through the grass itself. It’s the reason a lawn that looked fine in early June can start showing stress by late July even if the watering routine hasn’t changed at all—the ET rate has climbed with the heat, and the lawn’s water needs have climbed right along with it.

This is exactly why watering by the calendar—two fixed days a week, no matter what—isn’t the most efficient approach. Texas A&M AgriLife Extension runs something called the Texas ET Network, which provides real-time evapotranspiration data from weather stations positioned around the state. Homeowners and landscape professionals alike can use that data to schedule watering based on what the lawn actually needs in a given week, rather than a fixed schedule that doesn’t account for a stretch of 100-degree days or a week of surprise rain.

Understanding ET is part of how a thoughtfully managed landscape avoids both extremes—underwatering, which stresses turf and thins it out, and overwatering, which wastes water, encourages shallow root systems, and can actually make a lawn less drought-tolerant over time.

Don’t Forget the Clay

There’s one more piece of the puzzle that’s specific to our part of Texas: the soil under your feet.

Much of the soil across Deep East Texas is heavy clay, and clay has a low infiltration rate—meaning water can only soak into it so fast, regardless of whether it’s coming from a drip emitter or a spray head. Apply water faster than the clay can absorb it, and you get runoff, plain and simple. Water that runs off the surface never makes it down to the root zone, so it’s wasted no matter how efficient the delivery method was on paper.

That’s why irrigation planning has to account for cycle length and zone separation by plant type, not just equipment choice. A common technique is “cycle and soak”—running a zone for a shorter period, letting the water soak in, then running it again, rather than trying to apply a full watering all at once. On clay soil, that approach can be the difference between water that actually reaches the grass roots and water that just runs down the driveway.

The Bottom Line

Spray and drip irrigation aren’t competitors—they’re teammates. Spray covers turf efficiently and evenly. Drip delivers precise, low-waste watering straight to the roots of beds and plantings, cutting water use by 30% to 70% in the process while keeping foliage drier and avoiding wind losses spray systems can’t escape. Add in an understanding of a lawn’s real ET-based water needs and East Texas’s clay soil, and you’ve got everything needed to keep a landscape healthy without wasting a drop.

Author: Billy Forrest

Billy Forrest is a lawn care and landscaping professional with decades of hands-on experience serving homeowners across East Texas, and owner of A1 Lawn & Landscape in Lufkin.

The First Two Weeks: Helping Your Student Find Their Feet in Texas Forest Country

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The largest single wave of our districts opened their doors Wednesday. The hard part usually isn’t day one — it’s the stretch that comes after, when the newness wears off and the routine hasn’t set yet. Here’s what actually helps.


If you drove through Lufkin, Nacogdoches, Huntington, Jasper, or Woodville on Wednesday morning, you saw it: brake lights three deep in the car line, a grandmother taking a picture on the sidewalk, a kindergartener in stiff new shoes holding somebody’s hand a little tighter than usua

August 12 was the biggest single start date across Texas Forest Country. Lufkin, Nacogdoches, Hudson, Huntington, Central, Jasper, Woodville, Warren, Chester, Goodrich, Shepherd, Center, Garrison, Woden, Douglass, Chireno, Cushing, Martinsville, Broaddus, Hemphill, West Sabine, and Lovelady all started that morning, among others. Diboll and Big Sandy (Dallardsville) went back the day before. Corrigan-Camden, Latexo, Leggett, Livingston, Onalaska, Apple Springs, Groveton, Zavalla, San Augustine, Kennard, Crockett, Trinity, Colmesneil, Joaquin, Shelbyville, Timpson, and Tenaha got a head start earlier in the month. Wells ISD started today. Brookeland is still a few days out, and Central Heights doesn’t go back until next Wednesday.

So by the time you read this, most of our kids have somewhere between two days and two weeks behind them. Which means we’re walking into the part nobody puts on Facebook.

Day one has adrenaline behind it. New backpack, new shoes, everybody’s excited, the teachers are running icebreakers, and there’s no homework. Day four is different. The novelty is gone, the schedule is real, somebody has already had a hard moment in the cafeteria, and a kid who was fine Wednesday morning may come apart Monday night.

That’s not a sign anything is wrong. That’s the normal shape of a transition. And there’s a lot you can do about it.

First, the Thing Most Parents Get Backwards

Here’s the instinct almost every loving parent has when a child says my stomach hurts, I don’t want to go:

Fix it. Reassure it away. Or, on a rough morning, let them stay home just this once.

The first two are worth doing carefully. The third one is the trap.

The American Academy of Pediatrics is blunt about this in its guidance on school avoidance: the physical symptoms are real — headaches, stomachaches, nausea, dizziness, hyperventilation — and the child is not faking them. They’re anxiety showing up in the body, and the child can’t consciously control them. The tell is that they arrive on school mornings and evaporate on Saturday.

And here’s the part that matters: the longer a child stays home, the harder going back gets. Avoidance feels like relief in the moment and it teaches the brain that school was, in fact, dangerous — because look, we escaped it. Every skipped day raises the price of the next one.

The AAP’s recommendation is to insist on prompt attendance even when there are complaints, to rule out actual illness with the pediatrician, and — if the anxiety is severe — to work with the school on a gradual reentry rather than an all-or-nothing standoff.

That’s not coldness. It’s the kindest thing available, because the alternative gets more expensive every week.

So: take the feeling seriously, and send them anyway. Those two things are not in conflict, and holding both at once is most of the job.

Emotional Support: What to Actually Say

Validate the feeling before you solve anything

The fastest way to make a nervous kid feel worse is to tell them there’s nothing to be nervous about. They know there’s nothing to be nervous about. That’s part of what’s embarrassing them.

Try the plainer version instead:

“Yeah. New year, new teacher, new hallway. That’s a lot. I’d feel weird too.”

Nervous is not a malfunction — it’s the standard-issue human response to walking into a room where you don’t yet know how things work. Naming it out loud does more than a pep talk, because it takes the second layer off: now they’re only anxious about school, not anxious and ashamed of being anxious.

Then, once they feel heard, you can move.

Walk the day, step by step

Anxiety runs on unknowns. The single most effective tool for a child under about twelve is narrating the day out loud until it stops being a fog and becomes a sequence.

“Mrs. Rachel picks you up at 7:25. You’ll sit in the third seat like yesterday. You get off at the gym doors, you go to Room 12, you put your backpack on the hook with your name. Breakfast is in the cafeteria. Then reading. Then recess. Then lunch — you’ve got your card, and if you lose it, Miss Kim in the line will help you. Then math, then specials, then the 3:30 bell, then Dad’s truck in the second row of the pickup line.”

Do it Sunday night. Do it at breakfast. Let them recite it back to you. What you’re doing is handing them a map, and it is remarkable how much smaller a hard day gets when a child can predict its shape.

For older kids, drop the narration and ask instead: what’s the part of tomorrow you’re least looking forward to? Then problem-solve that one specific thing — the locker that sticks, where to sit at lunch, what to do if they can’t find the right hall — instead of the whole vague dread.

Model the calm you want to see

Kids read parents the way we read weather. If you’re visibly anxious at drop-off — hovering, re-explaining, coming back for one more hug — you’re broadcasting this place is not safe no matter what your words say.

Warm goodbye. Short goodbye. Confident face. Cry in the truck if you need to; a lot of us have.

The same goes for how you talk about the year in general. If the household narrative is ugh, summer’s over, back to the grind, that’s the frame they’ll adopt. You don’t have to be artificially cheerful. Just be steady and matter-of-fact: this is what we do, you’re going to be good at it, tell me about it at supper.

Ask better questions at the end of the day

“How was school?” gets “fine” roughly a hundred percent of the time. Try:

  • What made you laugh today?
  • Who did you sit with at lunch?
  • What was the hardest part of the day?
  • Did anybody need help with anything?
  • What’s one thing you’d change about today?

And here’s a rural East Texas advantage worth using on purpose: a lot of our kids are on a bus or in a truck for twenty to forty minutes each way. That drive is the best talking time you will get all day — side by side, no eye contact required, nowhere to escape to. Kids will say things on a county road at 3:45 that they’d never say across a kitchen table. Leave the radio off sometimes.

Routine and Sleep: The Boring Part That Does the Heavy Lifting

If emotional support is the visible half of this, sleep and routine are the half that actually decides how the week goes. A well-rested child handles a hard moment. An exhausted one doesn’t, and neither do you.

Reset the sleep schedule — and yes, it’s late to start

The clean way to do this is fifteen to thirty minutes earlier per night in the two weeks before school. If you’re reading this on August 13, that ship has sailed. Do it anyway, starting tonight, and expect it to take a week to ten days to land.

The targets are not opinions. The American Academy of Sleep Medicine, whose recommendations the American Academy of Pediatrics endorses, puts it this way, per 24 hours:

AgeRecommended sleep
3–5 years10–13 hours (including naps)
6–12 years9–12 hours
13–18 years8–10 hours

Run the math on a teenager who has to be in a first-period seat before 8 a.m. Getting eight hours means lights out somewhere around 10:00 p.m. That is a real bedtime for a real fifteen-year-old, and most of them are nowhere close to it.

A few things that make it stick:

  • Screens out of the bedroom, or at least off an hour before lights out. This is the whole ballgame for middle and high schoolers. The phone in the bed is the reason for the 1 a.m. bedtime, and no amount of talking about it substitutes for the phone being in the kitchen.
  • Same bedtime on the weekend, within an hour. Sleeping until noon Saturday and Sunday means Monday morning is jet lag, every single week. The technical term is social jet lag and it is exactly as miserable as it sounds.
  • Wind-down beats lights-out. Nobody goes from full speed to asleep. Build in thirty quiet minutes — shower, reading, a chapter out loud with the little ones.
  • Watch the caffeine. The energy drink after football practice at 6 p.m. is still working at 11.

Do the night before, the night before

Almost every bad school morning is a logistics failure, not a discipline failure. The fix is to move the decisions to the previous evening, when nobody’s rushed:

  • Clothes laid out. All of them, shoes included.
  • Backpack packed, zipped, and by the door — not in a bedroom where it can be forgotten.
  • Homework and signed papers back in the folder, in the backpack, not on the counter.
  • Lunch made or lunch money confirmed.
  • Water bottle filled and in the fridge.
  • Anything special for tomorrow — practice clothes, an instrument, library books, picture day money — set out with the backpack.
  • Phones charging outside the bedroom.
  • Alarms set, including yours.

Ten minutes at 8 p.m. buys you a completely different 6:45 a.m.

Give the morning more room than it needs

Out here, mornings have variables that suburban parenting articles never mention. Fog on the bottoms. A gravel road that got rutted in the last rain. The train through downtown Lufkin at exactly the wrong moment. Log trucks on 59 and 69. A twenty-mile drive to the campus. A car line that has not yet found its rhythm because half the parents are new to it.

Set the alarm fifteen minutes earlier than you think you need to. The goal is a morning with margin in it, because a rushed morning hands your child a jolt of stress before the school day even starts — and that stress rides with them through first period.

An unhurried morning also buys you the small rituals that turn out to matter more than they should: breakfast at the table instead of in the truck, a real goodbye instead of a shouted one, thirty seconds to say you’re going to have a good day.

Protect the routine from the calendar

Here’s a mistake a lot of well-meaning families make in weeks two through four: they say yes to everything at once. Fall ball, church league, band, FFA, 4-H, tumbling, youth group, hunting season on the horizon.

Let the school routine set before you stack anything on it. Give it two or three weeks. There is a whole year for activities and exactly one window for establishing that this house has a bedtime.

Practical Habits

Walk the campus if you haven’t

If your student is at a new school this year — moving up to junior high, transferring in, or starting kindergarten — familiarity with the building is worth more than any conversation about it.

Most campuses will let you walk in and find the classroom, the cafeteria, the bathroom, and the bus loop if you call the front office first. If you can’t get inside, drive it. Park in the lot. Show them the door they’ll go in and the spot you’ll be waiting in at pickup. Walk the bus stop at the end of the driveway and stand there together.

It sounds almost too simple. But a child who can picture where they’re going is carrying a much lighter load than one who can’t.

Feed them like it’s a workday, because it is

Blood sugar does a lot of the emotional regulating in an eight-year-old, and a kid who skipped breakfast is going to have a hard 10 a.m. regardless of how the year is going.

  • Breakfast is not optional. If mornings are too tight, know that nearly every district in our region serves breakfast on campus — some in the cafeteria before the bell, some in the classroom after it. Find out your campus’s breakfast window and use it.
  • Protein and fat beat sugar. Eggs, peanut butter toast, yogurt, leftover sausage — anything that holds. A pastry and juice is a blood-sugar spike with a crash scheduled for third period.
  • Pack a real snack if the campus allows it, especially for elementary and for anyone with a late lunch period.
  • Water bottle every day. August and September in the Pineywoods are brutal, and a lot of our campuses have kids walking outside between buildings. Dehydration reads as crankiness and headache, and gets blamed on attitude.
  • Check the lunch account balance before it becomes a problem in front of other kids.

Set up the study zone before you need it

Homework in the first week is usually light. That’s exactly why this is the week to build the place where it happens.

Pick a spot that is: quiet, lit, consistent, and not the bed. A corner of the kitchen table is fine. A folding table in a back room is fine. What matters is that it’s the same place every day, so sitting down there becomes a cue.

Stock it once — pencils, paper, scissors, glue, a calculator, chargers — so nobody’s hunting for supplies at 7 p.m. Put the phone somewhere else during homework. And set a rough time: right after a snack, or after practice, but before screens, not after. Once the TV or the game is on, you’re negotiating uphill for the rest of the night.

Know how the phone rules work this year

Texas’s House Bill 1481 took effect June 20, 2025, and required every school district and open-enrollment charter in the state to adopt — by that September — a policy prohibiting student use of personal communication devices on school property during the school day. This is year two, so most of our campuses have their systems worked out — pouches, lockers, backpack-and-off — but the details vary district to district.

Two practical implications for the first weeks:

For your student: the social pressure valve they had all summer is gone during the day. For an anxious kid, that can cut either way — no doom-scrolling and no group-chat drama for eight hours is genuinely good for a lot of them, but a child who used a phone as a security object may need something else to hold onto. A note in the lunchbox, a bracelet, something in the pocket.

For you: know how to reach your child in an emergency, which means knowing the front office number and having it in your phone. The law’s exceptions cover IEP and 504 accommodations, a documented medical need backed by a physician’s directive, and device use required by a health-or-safety law or by the district’s own safety protocols — but the everyday route runs through the office, the way it did when we were in school. Program the number today, not the afternoon you need it.

By Age: What the First Weeks Usually Look Like

Pre-K and kindergarten. Expect separation crying at drop-off and expect it to stop within minutes of you leaving — ask the teacher, they’ll tell you. Expect a tired, brittle child by 5 p.m. and possibly a meltdown that has nothing to do with the thing it’s about. Keep the goodbye ritual short and identical every day. Consider moving supper and bedtime earlier for a few weeks.

Elementary. Watch for the friendship shuffle — last year’s best friend is in a different class and that’s a real grief. Stomachaches are common and usually anxiety. This is the age where the step-by-step walkthrough of the day pays the biggest dividends.

Junior high. The hardest transition in the whole K-12 run, and the most underestimated. Multiple teachers, changing classes, lockers, dressing out for athletics, a much bigger social pond. Kids who were confident in fifth grade can look like different people in sixth. Give it grace and give it six weeks before you conclude anything.

High school. They will tell you less. That’s developmentally correct, not a sign of trouble. Stay available rather than interrogating — the truck ride, the late-night kitchen, the drive to Whataburger. Freshmen in particular are often quietly overwhelmed and will not say so. Watch schedules and workload rather than asking about feelings.

First-time bus riders, any age. The bus is its own environment with its own social order, and for a lot of kids it’s scarier than the classroom. Walk the stop. Meet the driver if you can. Teach them the route number and the stop. Have a written plan for what to do if they get on the wrong bus — and tell them that if it happens, they are not in trouble.

When It’s More Than First-Week Nerves

Most of this settles on its own in two to six weeks. Sometimes it doesn’t, and it’s worth knowing where the line is.

Call the school counselor — every district in our region has one, though at the smallest campuses they may be shared or part-time — if you’re seeing:

  • Distress that’s getting worse rather than better after three or four weeks
  • Physical symptoms every single school morning that vanish on weekends
  • Refusal that turns into missed days
  • A child who stops eating, stops sleeping, or stops doing things they used to enjoy
  • Any mention of being bullied, threatened, or excluded

Call your pediatrician if school avoidance runs past a week, or if physical complaints are interfering with daily function. The AAP’s own guidance says to rule out illness first, then treat the anxiety — and that a referral to a mental health professional may be the right next step.

Know the local number. Burke is the mental health authority for twelve East Texas counties and runs a 24-hour crisis line at 1-800-392-8343. Their administrative office in Lufkin is 936-639-1141. Programming that number into your phone costs nothing and takes ten seconds. The 988 Suicide & Crisis Lifeline is available nationwide, 24/7, by call, text, or chat.

Reaching out early is not an overreaction. It’s the same principle as everything else in this article: small, early, unheroic action beats a crisis later.

And a Word for the Parents

Some of you dropped off a kindergartener Wednesday and cried in the parking lot. Some of you dropped off a senior and did the math on how many of these you have left. Both of those are heavy, and neither one gets much airtime because we’re all busy managing everybody else’s feelings.

Your own transition is real. Your schedule changed too. You lost the loose rhythm of summer and picked up car lines, practice schedules, homework fights, and a 5:45 alarm.

So: reset your own sleep along with theirs. Put the school calendar somewhere the whole household can see it. Say no to a few things in September. Find the other parent in the car line who’s got a kid the same age — that’s a resource, not small talk.

And go to the things. Meet the Teacher, open house, the first home game, the parent meeting for whatever they’ve joined. Not because attendance is graded, but because a child who sees their parent inside the building understands that school is something the family does together rather than a place they get dropped off at alone.

The Bottom Line

The first two weeks of school are not a test your child either passes or fails. They’re a settling-in, and settling in takes as long as it takes.

Tell them nervous is normal. Walk them through the day until it’s a map instead of a fog. Move bedtime up. Pack the backpack the night before. Leave fifteen minutes early. Feed them breakfast. Pick a homework spot. Send them even when it’s hard — especially when it’s hard. Ask what made them laugh.

None of it is dramatic. All of it works. And most of it takes ten minutes at the right end of the day.

By October, this will all be routine and you won’t remember which morning it clicked. That’s what success looks like here — not a perfect first day, but a Tuesday in the fall when nobody thinks about it at all.

Give the new teachers a little grace this month, too. They’re finding their feet the same as everybody else.

Sources: American Academy of Pediatrics / HealthyChildren.org, “School Avoidance: Tips for Concerned Parents”; American Academy of Sleep Medicine, “Recommended Amount of Sleep for Pediatric Populations” (endorsed by the AAP); Texas Education Agency, HB 1481 implementation guidance to administrators (July 31, 2025); Texas Education Code §33.002 and §33.901; Burke; district and regional back-to-school calendars for Deep East Texas.

Governor Abbott Announces Meta Commits To Comply With His Data Center Standards

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By Avery Foster

AUSTIN – Governor Greg Abbott today announced that Meta will comply with the standards and guidelines he established for data centers.

“I established clear guardrails to ensure data centers protect our electric grid, conserve our water, respect our neighborhoods, and pay their own way,” said Governor Abbott. “They must not pass costs on to Texas families or interfere with their quality of life.”

Earlier this summer, Governor Abbott established clear, commonsense statewide standards to ensure data center development does not come at the expense of Texas families or communities. The Governor directed the Public Utilities Commission of Texas (PUCT) and the Electric Reliability Council of Texas (ERCOT) to ensure data centers:

Pay for their electric infrastructure instead of shifting costs onto Texas families and small businesses.

Reuse their own water.

Reduce the cost of electricity for Texans.

Do not disrupt residential neighborhoods to preserve Texas’ quality of life.

Pay their own way and eliminate reliance on outdated taxpayer-funded incentives.

In addition, the PUCT and ERCOT will examine each data center project and how they will:

Pay their own way by disclosing all taxpayer-funded incentives, grants, abatements, and other public financial assistance tied to the project.

Provide their own power by detailing projected electricity demand and plans for on-site generation or other measures to reduce reliance on the ERCOT grid.

Protect Texas water resources by identifying water sources, projected water use, water reuse procedures, and water-efficient cooling technologies.

Outline measures to reduce impacts on neighboring property owners and communities, including noise mitigation, light controls, setbacks, traffic improvements, emergency response coordination, and other community protect measures.

Provide full transparency by disclosing project ownership and controlling interests.

The PUCT and ERCOT must receive and audit this information before data center projects can move forward.

“The PUCT and ERCOT cannot make decisions to guarantee grid stability and reliability based on substantially incomplete information,” Governor Abbott continued.

Any data center company that fails to comply with ERCOT’s audit process will be subject to having it’s approval denied.

Since Governor Abbott issued these commonsense directives, the following companies have responded:

Diode announced that it failed to meet the Governor’s standards and will not pursue a proposed data center in Henderson County.

Amazon sent a letter stating they are committed to working with the State of Texas and embracing the Governor’s standards.

Google welcomed Texas’ standards and committed to work with state leaders to ensure data centers increase affordability, protect resources, and create new jobs.

QTS announced they committed to comply with the standards and guidelines the Governor established and will work with elected officials, regulators, utilities, and local communities to ensure that data center investment benefits Texans.

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Lunch & Learn: Planning for Your Family’s Future (Angelina County)

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August 18 @ 11:30 am 1:00 pm

Planning for the future doesn’t have to be overwhelming. Join us on Tuesday, August 18, for an informative Lunch & Learn, presented by Moore Accounting Services, LLC.

Emily Corbett, Callie Morgan, and Hilary Haglund Walker of Southside Bank will walk through practical strategies for protecting your assets, preparing for life’s unexpected moments, and building a plan that gives you and your family confidence for the future. Whether you’re just beginning or revisiting your existing plans, you’ll leave with helpful insights and actionable next steps. Lunch is generously provided by Southside Bank.

Register online >>>bit.ly/LL-0826

Bubbles and Blooms (Angelina County)

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August 27 @ 5:30 pm 7:00 pm

Treat yourself to an evening of creativity, laughter, and new friendships at Bubbles & Blooms, a special Women’s Networking experience in partnership with Champagne Monday and The Flower Loft. Enjoy bubbly while learning how to create your own beautiful floral arrangement during one of two hands-on sessions.

With only 50 spots available, split between two intimate classes of 25 participants each, this exclusive event offers the perfect opportunity to unwind, learn something new, and connect with other women in our community. Reserve your spot early because this one is sure to fill up quickly >>> bit.ly/WN-0826

Women’s Networking series is presented by Southside Bank.