August 15 @ 10:00 am – 2:00 pm
Location: 345 Lilley Rd, Shepherd, TX 77371
Date & Time: August 15, 2026 at 10:00 AM
August 15 @ 10:00 am – 2:00 pm
Location: 345 Lilley Rd, Shepherd, TX 77371
Date & Time: August 15, 2026 at 10:00 AM
September 10 @ 5:30 pm – 6:30 pm
Join us for an evening of networking, community connections, and casual conversation at Business After Hours! Whether you’re hoping to meet new people, reconnect with fellow Chamber members, or simply unwind by the water, this event offers the perfect setting. Take a tour and see just what Frontier Camp offers!!
Date: Tuesday, September 10th
Time: 5:30 PM – 6:30 PM
Location: Frontier Camp
131 Frontier Camp Road
Grapeland, TX 75844
936.544.3206
Business After Hours gives local businesses the opportunity to learn more about one another, hear the stories behind our Chamber members, and discover the goals and vision that continue to strengthen our community. Complimentary refreshments, snacks, and beverages will be available for everyone attending.
Many participating businesses also donate a raffle item for giveaway drawings held at the close of the event, creating an additional opportunity to showcase your business and connect with attendees.
Guests are encouraged to share information about their business, services, or upcoming events. Those wishing to make a formal presentation may speak for 2–5 minutes at a cost of $2 per minute, or $1 per minute for Chamber members. Proceeds benefit the Crockett Area Chamber Scholarship Fund.
Be sure to bring your business cards and get ready for a great evening of networking and community fellowship. We look forward to seeing you there!
August 13 @ 6:55 pm
Hemphill Senior Class of 2027 — set those alarm clocks! Rise and shine on August 16 at 6:00 AM. Breakfast will be served at Hornet Stadium.
College Honors Retired Judge Walker with Honorary Service Award
Angelina College this week launched its new 2026-2027 academic year with a two-day celebration, including Monday’s Convocation and Tuesday’s Awards Luncheon.
Classes for the new fall semester begin on Monday, August 17.
During Monday’s Convocation ceremony, AC president Dr. Michael Simon presented the Honorable Judge David Walker (retired) with an Honorary Service Award. Judge Walker was among the founding members of the college, serving in various capacities (including the original presidential search committee) since the college’s inception in 1968.

Award recipients were as follows:
30-year Service Award: Steve Capps (Senior Director of Physical Plant Operations)

25-year Service Award: Janice Hartsfield (Director/Instructor of Emergency Medical Services Program) and Daphne Albro (Administrative Assistant, Health Careers II)

20-year Service Award: Charlet Blades (Instructor, Vocational Nursing Program-Crockett), Bridgett Geist (Instructor, Radiologic Technology), Evelyn Walker (Coordinator, Human Resources) and Gary Stallard (English Instructor/Sports Information Director).

15-year Service Award: Richard Geist (Instructor, Math) Rachel Hunt (Instructor, Reading) James Mills (Instructor, Diesel Technology) and Dr. Tim Ditoro (Vice President of Academic Affairs).

10-year Service Award: Alicia Andreatta (Instructor, Government), Dr. Carl Carey (Instructor, Education), Aaron Grimes (Instructor, English), Vergie Hines (Instructor, Nursing), Alex Ranc (Chair, Social Behavioral Sciences), Renee Williams (Instructor, English), Chris Sullivan (Vice President of Business Affairs/General Counsel), Steve Lumbley (Manager of Maintenance), Dana Smithhart (Executive Director of Student Affairs), Camille Lipscomb (IT Tech and Lead Help Desk) and Mark Yarnall (Instructor, Automotive Technology).

Five-year Service Award: J.J. Montgomery (Athletic Director/Head men’s basketball coach), Leigh Ann Pyle (Executive Director of Institutional Advancement), Laura Reynolds (Instructor, Economics), Daisy Brumley (Director of Student Affairs), Jose Cruz (System Administrator), Kelley Durr (Instructor, Nursing), David Avant (Manager, Testing Center), Don Douglas (Clerk, Testing), Vanessa Cuevas (Manager of Purchasing), Rhaeanne Madden (Executive Administrative Assistant/Vice President Business Affairs), Eric Freeman (Instructor, EMS), Dr. Susan Adams (Instructor, Vocational Nursing Program-Hudson), and Stephanie Pierson (Staff Accountant).

Faculty Excellence in Service Award: Sandra Johnson

Adjunct Teaching Excellence Award: Mack Dunkin
Outstanding Teaching Award: Ronnie Naramore

Distinguished Faculty Award: Olivia Wilson

AC Way Faculty Award: Shanda Keely

AC Way Staff Award: Sandra Cox

Staff Rookie Award: Autumn Stephens

Staff Spirit Award: Francell Horace

Staff Leadership Award: Casey Gerard

Distinguished Staff Member of the Year Award: Jennifer Ragsdale

Outstanding Program, Department or Discipline Award: Physical Plant Operations

For further information on Angelina College, contact Krista Brown at kbrown@angelina.edu.
If a local business or nonprofit has ever gotten a nice mention in the paper and later received a report translating that coverage into a dollar figure, worth complete with a multiplier tacked on for good measure, it’s worth knowing that the number likely means very little. That practice, called an Advertising Value Equivalent or AVE, has been formally rejected by the field’s own professional standards body for more than fifteen years, yet it’s still handed to plenty of small businesses and nonprofits as if it were real ROI.
An AVE prices the physical space a story occupies, an article’s column inches or a segment’s airtime, as though it were a paid ad, then multiplies it because editorial coverage is trusted more than advertising. According to AMEC, the International Association for the Measurement and Evaluation of Communication, that approach measures the size of the box a message came in, not whether anyone actually opened it. A glowing feature and a single damaging sentence buried in a critical article can occupy nearly identical space and generate nearly the same AVE number, even though one helped the organization and the other hurt it.
In response, the field built something better. In 2010, AMEC convened measurement experts in Barcelona and produced the Barcelona Principles, now in their third revision, which set real standards: measurable goals set before a campaign starts, outcomes weighted more heavily than raw output counts, and AVEs explicitly ruled out as a measure of communication value at all.
Alongside that standard sits the PESO model, developed by consultant Gini Dietrich, which organizes every channel, Paid, Earned, Shared, and Owned media, so nothing gets judged by press clips alone.
According to MSGPR, the Lufkin communications and PR firm serving Deep East Texas since 1991, what actually deserves tracking are outcomes, not vanity output. Share of search shows whether more people are searching a business’s name after a PR push. Referral traffic shows whether anyone followed the coverage back to a website. Review velocity, the pace of new reviews after a placement, is one of the most underused signals available to a small organization, and none of it requires expensive software, just deciding in advance what to check.
For a Deep East Texas nonprofit, that might mean checking donation-page traffic and branded search volume the week a feature story ran, rather than simply reporting “we got great coverage” and stopping there. That single shift, from counting clips to tracking outcomes, is the difference between a report that sounds good and one that would survive real scrutiny at a board meeting.
Mid-year is a natural time to ask whether this year’s PR reporting has actually told anyone anything true. MSGPR’s full guide walks through the complete measurement framework and how to build a simple dashboard using free tools. Reach the firm at 936-637-7593 or msgpr.com.
Read MSGPR’s full guide here: How to Measure PR: The Barcelona Principles and What to Track Instead of AVEs.
Every summer, homeowners across East Texas ask some version of the same question: “Why does my water bill keep climbing, and why does my lawn still look thirsty?”
Most of the time, the answer isn’t that they’re not watering enough. It’s that they’re watering the wrong way in the wrong places. There’s a real science to efficient irrigation, and once you understand it, you can grow a healthier landscape while using less water in the process.
Let’s walk through the two main tools in the irrigation toolbox—drip and spray—what each one is actually good at, and why the best East Texas landscapes almost never use just one or the other.
Two Different Jobs, Two Different Tools
Spray irrigation is what most folks picture when they think “sprinkler system.” Rotating heads or fixed spray heads pop up and throw water out across an area, covering ground broadly and evenly. It’s the right tool for turf—open lawn areas where you need consistent, even coverage across a wide, flat expanse of grass.
Drip irrigation works differently. Instead of spraying water through the air, it delivers water directly to the root zone of individual plants through small emitters, drop by drop, right where the roots need it. That makes drip the right tool for planting beds, foundation plantings, and garden areas—anywhere you’re watering specific plants rather than a broad turf surface.
The mistake a lot of homeowners make isn’t choosing the wrong system. It’s assuming they have to pick just one for the whole property. They don’t. In fact, they shouldn’t.
Why Drip Irrigation Is So Efficient
University extension research is pretty consistent on this point: drip irrigation commonly reduces water use by 30% to 70% compared to spray systems, depending on the setup and the site. That’s not a small difference—that’s the kind of number that shows up directly on a water bill.
The reason comes down to how the water is applied. Drip systems deliver water at rates that are matched to how fast the soil can actually absorb it. Spray irrigation, by contrast, can put down water faster than a landscape bed can soak it up, which means some of that water runs off before it ever does the plant any good, and some of it evaporates in the air or off the soil surface before it reaches the roots at all.
There are a couple of other benefits worth knowing about, especially here in East Texas.
Where Drip Isn’t the Right Answer
Drip irrigation isn’t the answer to everything, and it’s worth understanding why.
Drip systems require more careful design and more ongoing attention than spray. Emitters can clog over time—from mineral buildup, from debris, from root intrusion—and they need to be checked periodically to make sure they’re still delivering water the way they’re supposed to. A bed with a few clogged emitters can end up with dry patches that are easy to miss until a plant is already stressed.
Layout matters too. Drip lines have to be designed carefully to make sure every plant in a bed is getting even coverage. It’s not as simple as running a line down the middle and calling it done—spacing, emitter flow rates, and zone length all have to be thought through, especially as beds mature and plants grow into their space.
And for turf, drip simply isn’t practical. You can’t run individual emitters to every blade of grass across a quarter-acre lawn. For open turf areas, spray systems remain the right choice—they’re built for exactly that kind of broad, even coverage.
The Real Answer: A System That Uses Both
This is the part worth remembering. A well-designed irrigation system isn’t an either/or choice between drip and spray for the whole property. It’s both, working together, each one assigned to the areas it does best.
Spray heads handle the lawn. Drip lines handle the beds, the foundation plantings, and the garden areas. Thinking through irrigation this way—zone by zone, matching the watering method to what’s actually growing there—is as much a planning exercise as it is an installation job. Get the zones right from the start, and the system does its job efficiently for years. Get them wrong, and a yard ends up fighting dry spots and soggy spots in the same season.
Understanding How Much Water a Lawn Actually Needs
Here’s a number that surprises a lot of homeowners. During peak summer heat, the warm-season turfgrasses common here in East Texas—Bermudagrass, St. Augustinegrass, and Zoysiagrass—can lose more than a quarter inch of water a day to evapotranspiration in hot, sunny conditions. That means a 1,000 square foot lawn may need 150 gallons of water or more per day just to stay healthy during the hottest stretch of summer.
Evapotranspiration, or ET, is essentially the combined water loss from evaporation off the soil surface and transpiration through the grass itself. It’s the reason a lawn that looked fine in early June can start showing stress by late July even if the watering routine hasn’t changed at all—the ET rate has climbed with the heat, and the lawn’s water needs have climbed right along with it.
This is exactly why watering by the calendar—two fixed days a week, no matter what—isn’t the most efficient approach. Texas A&M AgriLife Extension runs something called the Texas ET Network, which provides real-time evapotranspiration data from weather stations positioned around the state. Homeowners and landscape professionals alike can use that data to schedule watering based on what the lawn actually needs in a given week, rather than a fixed schedule that doesn’t account for a stretch of 100-degree days or a week of surprise rain.
Understanding ET is part of how a thoughtfully managed landscape avoids both extremes—underwatering, which stresses turf and thins it out, and overwatering, which wastes water, encourages shallow root systems, and can actually make a lawn less drought-tolerant over time.
Don’t Forget the Clay
There’s one more piece of the puzzle that’s specific to our part of Texas: the soil under your feet.
Much of the soil across Deep East Texas is heavy clay, and clay has a low infiltration rate—meaning water can only soak into it so fast, regardless of whether it’s coming from a drip emitter or a spray head. Apply water faster than the clay can absorb it, and you get runoff, plain and simple. Water that runs off the surface never makes it down to the root zone, so it’s wasted no matter how efficient the delivery method was on paper.
That’s why irrigation planning has to account for cycle length and zone separation by plant type, not just equipment choice. A common technique is “cycle and soak”—running a zone for a shorter period, letting the water soak in, then running it again, rather than trying to apply a full watering all at once. On clay soil, that approach can be the difference between water that actually reaches the grass roots and water that just runs down the driveway.
The Bottom Line
Spray and drip irrigation aren’t competitors—they’re teammates. Spray covers turf efficiently and evenly. Drip delivers precise, low-waste watering straight to the roots of beds and plantings, cutting water use by 30% to 70% in the process while keeping foliage drier and avoiding wind losses spray systems can’t escape. Add in an understanding of a lawn’s real ET-based water needs and East Texas’s clay soil, and you’ve got everything needed to keep a landscape healthy without wasting a drop.
Author: Billy Forrest
Billy Forrest is a lawn care and landscaping professional with decades of hands-on experience serving homeowners across East Texas, and owner of A1 Lawn & Landscape in Lufkin.
AUSTIN – Governor Greg Abbott today announced that Meta will comply with the standards and guidelines he established for data centers.
“I established clear guardrails to ensure data centers protect our electric grid, conserve our water, respect our neighborhoods, and pay their own way,” said Governor Abbott. “They must not pass costs on to Texas families or interfere with their quality of life.”
Earlier this summer, Governor Abbott established clear, commonsense statewide standards to ensure data center development does not come at the expense of Texas families or communities. The Governor directed the Public Utilities Commission of Texas (PUCT) and the Electric Reliability Council of Texas (ERCOT) to ensure data centers:
Pay for their electric infrastructure instead of shifting costs onto Texas families and small businesses.
Reuse their own water.
Reduce the cost of electricity for Texans.
Do not disrupt residential neighborhoods to preserve Texas’ quality of life.
Pay their own way and eliminate reliance on outdated taxpayer-funded incentives.
In addition, the PUCT and ERCOT will examine each data center project and how they will:
Pay their own way by disclosing all taxpayer-funded incentives, grants, abatements, and other public financial assistance tied to the project.
Provide their own power by detailing projected electricity demand and plans for on-site generation or other measures to reduce reliance on the ERCOT grid.
Protect Texas water resources by identifying water sources, projected water use, water reuse procedures, and water-efficient cooling technologies.
Outline measures to reduce impacts on neighboring property owners and communities, including noise mitigation, light controls, setbacks, traffic improvements, emergency response coordination, and other community protect measures.
Provide full transparency by disclosing project ownership and controlling interests.
The PUCT and ERCOT must receive and audit this information before data center projects can move forward.
“The PUCT and ERCOT cannot make decisions to guarantee grid stability and reliability based on substantially incomplete information,” Governor Abbott continued.
Any data center company that fails to comply with ERCOT’s audit process will be subject to having it’s approval denied.
Since Governor Abbott issued these commonsense directives, the following companies have responded:
Diode announced that it failed to meet the Governor’s standards and will not pursue a proposed data center in Henderson County.
Amazon sent a letter stating they are committed to working with the State of Texas and embracing the Governor’s standards.
Google welcomed Texas’ standards and committed to work with state leaders to ensure data centers increase affordability, protect resources, and create new jobs.
QTS announced they committed to comply with the standards and guidelines the Governor established and will work with elected officials, regulators, utilities, and local communities to ensure that data center investment benefits Texans.
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August 18 @ 11:30 am – 1:00 pm
Planning for the future doesn’t have to be overwhelming. Join us on Tuesday, August 18, for an informative Lunch & Learn, presented by Moore Accounting Services, LLC.
Emily Corbett, Callie Morgan, and Hilary Haglund Walker of Southside Bank will walk through practical strategies for protecting your assets, preparing for life’s unexpected moments, and building a plan that gives you and your family confidence for the future. Whether you’re just beginning or revisiting your existing plans, you’ll leave with helpful insights and actionable next steps. Lunch is generously provided by Southside Bank.
Register online >>>bit.ly/LL-0826
August 27 @ 5:30 pm – 7:00 pm
Treat yourself to an evening of creativity, laughter, and new friendships at Bubbles & Blooms, a special Women’s Networking experience in partnership with Champagne Monday and The Flower Loft. Enjoy bubbly while learning how to create your own beautiful floral arrangement during one of two hands-on sessions.
With only 50 spots available, split between two intimate classes of 25 participants each, this exclusive event offers the perfect opportunity to unwind, learn something new, and connect with other women in our community. Reserve your spot early because this one is sure to fill up quickly >>> bit.ly/WN-0826
Women’s Networking series is presented by Southside Bank.