Advertising Gets You Seen. PR Gets You Trusted. Here’s Why East Texas Businesses Need Both
There's an old debate in marketing that never quite gets resolved.
Should I spend money on advertising or invest in public relations?
It's the wrong question....
The People You’re Developing (Or Aren’t)
On the slow, deliberate work of raising up the leaders who come after you
There is an old hand who used to work the lumber...
The Decisions You Are Avoiding
On the slow, expensive work of choosing what you already know
There is a kind of tree, common in the woods around here, that will...
Why the Most Trusted Businesses in East Texas All Have One Thing in Common
Think about the businesses you trust most in this region.
The ones you recommend without hesitation. The ones you drive past three competitors to get...
Turning 65 in Texas? Here’s How to Freeze Your School Property Taxes
A simple step at the courthouse can lock in your school tax bill for life — and East Texas seniors don't want to miss...