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Celebrating Drug-Free Businesses

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The Coalition recently held its annual Drug-Free Business Partnership luncheon to recognize businesses in the community that value drug, alcohol, and tobacco-free workplaces. The luncheon featured Dr. Lindy McGee, a general pediatrician and assistant professor at Baylor College of Medicine. Dr. McGee shared about intoxicating cannabis products and the dangers these products pose in our community. The Coalition also recognized several businesses in attendance for their continued commitment to drug-free workplaces. Special recognition was given to the Drug-Free Business Partnership’s new and upgraded members. 

Since 1988, The Coalition has focused on eliminating the use of harmful substances by affecting public policy, laws, attitudes, and behaviors, all in an effort to foster healthy life-long choices for the local community. The Coalition is one of the oldest substance abuse prevention community coalitions in the United States.  For information about participating in the Drug-Free Business Partnership, contact The Coalition at 936-634-9308.

DFBP new businesses

Four businesses were honored as new members of The Coalition’s Drug-Free Business Partnership. Pictured from left: Dr. Patricia McKenzie, Impact Lufkin; Nolan Sparks & Kurt Keller, Sparks Pressure Washing; Kenneth Clark, BCFS Health & Human Services-Lufkin; and Madilyn Williams, Superior Cleaning & Restoration, LLC.

DFBP upgraded members

In appreciation of their dedication to a drug-free community, The Coalition recognized three businesses as upgraded members of the Drug-Free Business Partnership. Pictured is Hannah & Kurt Keller, Alexander Electric; and Melanie Shirley, Austin Bank. Not pictured: Higginbotham Insurance.

DFBP students

Angelina County Drug-Free All Stars and Drug-Free Council Members represented The Coalition at the annual Drug-Free Business Partnership luncheon. Pictured back row, from left:  Karisma Herrera, Lufkin ISD Drug-Free All Star; Oscar Barboza, Central ISD Drug-Free All Stars; Braydon Nava, Lufkin ISD Drug-Free Council; and Natalie Murray, Hudson ISD Drug-Free All Star.

Front row, from left:  McKenna Hooks, Pineywoods Community Academy Drug-Free Council; Lynzie Thompson, Pineywoods Community Academy Drug-Free All Star; Kyna Rios, Diboll ISD Drug-Free All Star; Riley Brown, Diboll ISD Drug-Free Council; Alexandra Molina, Huntington ISD Drug-Free All Star; and Alexis Pelletier, Lufkin ISD Drug-Free All Star. Not Pictured Marlanea Jackson, Diboll ISD Drug-Free Council. 

DFBP Platinum members

Drug-Free Business Partnership Sustaining members at the Platinum level were honored at the annual Drug-Free Business Partnership luncheon. Pictured, back row from L to R: Josh Havard, Lufkin Daily News; Kim Simmons, Alcohol & Drug Awareness Council; Kim Garcia, Burke; Dr. Damon Adams, Pineywoods Community Academy; Kurt Keller, Alexander Electric; Justin Risner, Central ISD; Courtney Davis, Diboll ISD; Melissa Crager, Brookshire Brothers; Donny Webb, Hudson ISD; Napoleon Shaw, Hospice in the Pines; April Soderquist, Lufkin ISD; and Martha Hernandez, Angelina County & Cities Health District. 

Front from left: Kelly Carver, Family Crisis Center of East Texas; Hannah Keller, Alexander Electric; Maci Dover, Whataburger/GVCS; Michelle Ross, KSWP/KAVX Radio; Carol Mettlen, Diboll ISD; Conssandra Williams, Angelina College.

DFBP Gold members

Gold level Sustaining members of the Drug-Free Business Partnership include back row from left: Yana Ogletree, Georgia-Pacific; Josh Carriere, Abeldt’s Pharmacy; Dr. Carolyn Fiaschetti, Huntington ISD; Shanie Sanford, Pregnancy Help Center.

Front row from left: Kristina Guardado, Commercial Bank of Texas; MacKenzie Herring Lufkin/Angelina County Chamber of Commerce; Evelyn Turcios, Harold’s House.

DFBP Bronze & Silver members

Silver and Bronze Sustaining members of the Drug-Free Business Partnership include back row from left: Kenneth Clark, BCFS Health & Human Services; Kendall Beattie, Elite Medical Home Care; Justin Barkley, TLL Temple Library; Joanie Taylor, Loggins Plumbing; Travis Barnes, Loggins Plumbing; Kurt Keller and Nolan Sparks; Sparks Pressure Washing.

Front row, from left: Dr. Patricia McKenzie, Impact Lufkin; Kelly Shrout, Angelina Beautiful/Clean; Viry Cruz, 6 Degrees Wealth and JC’s Party Rentals; Madilyn Williams, Superior Cleaning & Restoration; Melissa Roberts, Integra Insurance Services.

Magic of Ireland St. Patrick’s Dinner & Concert Fundraiser (Jasper County)

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I know quite a few of you are big Danny O’Flaherty fans and it’s time to mark your calendars for March 8th, 2025! Come celebrate St. Patrick’s with us and enjoy a traditional Irish dinner, drinks and the music stylings of our very own local celebrity Mr. Danny O’Flaherty!

Location:
Pavilion in the Pines
290 County Road 252, Jasper, TX

Date and Time:
March 8, 2025
From 5:00PM to 10:00PM

My Five Cents: A Weekly Column from Sen. Robert Nichols

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On March 6, 1836, the Alamo fell to the Mexican army after thirteen days under siege. General Santa Anna launched an early morning assault on the mission; the battle lasted 90 minutes. All defenders of the Alamo were killed in the battle. The slogan “Remember the Alamo!” became a rallying cry for the Texas Revolution, which successfully defeated the Mexican army at the Battle of San Jacinto weeks later. 

Here are five things happening around your state:  

  1. Golden Triangle Day at the Capitol

This week I was thrilled to welcome a large contingent of constituents from Southeast Texas for Golden Triangle Day at the Texas Capitol. The Golden Triangle refers to the region comprising Beaumont, Orange, Port Arthur, and the counties of Jefferson and Orange. The event was organized by the Beaumont Orange, and Port Arthur Chambers of Commerce. Industry and community leaders came to Austin to showcase the importance of Southeast Texas to the state and explain the legislative agenda for the area.  

  1. Bill to ban sale of THC products heard in Senate committee

The Senate State Affairs Committee heard testimony on Senate Bill 3 by Senator Charles Perry this week. The bill would outlaw products containing any THC, which is the psychoactive element in marijuana. A few sessions ago, a bill passed to help support the emerging hemp industry by authorizing the sale of consumable hemp, which has trace amounts of non-intoxicating delta-9 THC. However, that bill limited the amount of THC products could have to not more than 0.3% concentration – anything higher is considered marijuana. While both marijuana and hemp are cannabis plants, hemp has lower THC levels than marijuana, which is the distinction between the two. Since 2019 when the law approving consumable hemp sales passed, the state has seen a proliferation of businesses that claim to sell hemp-derived products. However, these products often have effects more similar to marijuana products and have THC concentrations well above the legal limit. This bill is an attempt to rein in an industry that has exploded across the state and many are operating illegally. The hearing extended for many hours and ultimately left the bill pending in committee. 

  1. Increase for judicial pay, accountability pass Senate Finance 

Senate Bill 293 by Senator Joan Huffman passed Senate Finance this week. The bill serves two purposes – providing a pay raise for judges across the state and strengthening judicial accountability and transparency. The bill provides a 15 percent salary increase in base pay for judges, including district judges, appellate and high-court judges, elected prosecutors, and judges with more experience in the higher salary tiers. A few weeks ago, the newly appointed Chief Justice of the Texas Supreme Court Jimmy Blacklock delivered the State of the Judiciary Address. One of the key points of his speech was addressing judicial pay. He pointed out that Texas ranks 48th out of 50 states in judicial pay. This bill would address those concerns and help attract more high-quality candidates to the job. 

The second part of the bill provides more accountability and transparency over judges by expanding the definition of judicial misconduct, enhancing the complaint process against judges, requiring quarterly reporting of district judges’ duties, and modifying eligibility requirements for retired judges to serve in temporary assignments. 

  1. Battleship Texas one step closer to a new home

The Battleship Texas Foundation announced this week the dreadnought has found a new home at Pier 15 in Galveston. The Galveston Wharves Board unanimously approved the recommendation to make the pier the iconic ship’s new home. The contracts, environmental permitting, and marine and traffic analysis are ongoing, but Board approval was an important step. The Battleship is currently undergoing extensive renovations funded by the state to ensure future generations can enjoy and learn about her incredible legacy. 

  1. TPWD predicts excellent spring turkey season 

The Texas Parks and Wildlife Department is predicting a strong spring turkey season due to an abundance of two-year-old turkeys. During 2023 and 2024, most of Texas saw a bump in production and recruitment which will ultimately temporarily expand the footprint of where the birds are found. The East Turkey Zone is comprised of 12 counties including Bowie, Cass, Fannin, Grayson, Jasper, Lamar, Marion, Nacogdoches, Newton, Polk, Red River, and Sabine. There is a one turkey bag limit for the zone and mandatory reporting is required within 24 hours of harvest. The East Zone season is from April 22 to May 14. Other zones in the state open as early as March 15. Happy Hunting! 

The Power of Proactive IT Management: Preventing Problems Before They Start

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Doubtful asian computer engineer puzzled by nonfunctional security algorithm and company corrupted database. Confused uncertain programmer sitting at computer trying to solve network processing errors

Technology has become the backbone of modern businesses, from small local shops to large corporations. Yet, many companies don’t realize the true cost of waiting for IT problems to arise. Instead of waiting for things to break, smart business owners are turning to proactive IT management to keep operations running smoothly and securely.

Why Waiting for IT Issues is Costly

For many businesses, IT issues aren’t just an inconvenience—they’re a financial risk. A network outage or security breach can mean lost revenue, damaged reputation, and hours of unproductive downtime.

A reactive approach—only addressing IT issues after they cause disruption—is outdated and expensive. The smarter alternative? Preventing problems before they start.

The Benefits of Proactive IT Management

  1. Less Downtime, More Productivity With 24/7 monitoring and maintenance, potential IT failures are identified and resolved before they affect day-to-day operations.
  2. Stronger Cybersecurity Protection Cyberattacks are a constant threat. Proactive IT management includes real-time security monitoring, vulnerability assessments, and updates to keep business data safe.
  3. Cost Savings Over Time Emergency IT repairs and ransomware attacks can cost thousands. Regular system maintenance and preventative updates reduce these risks, saving businesses money in the long run.
  4. A Future-Ready Business As technology evolves, so should your business. With proactive IT solutions, companies can stay ahead of trends, ensuring they are always prepared for the next big change.

How Castleberry Services Keeps Businesses Running

At Castleberry Services, we believe in preventative IT solutions that help businesses thrive. Our multi-layered approach includes:

  • 24/7 System Monitoring to detect and address issues before they cause downtime.
  • Routine Security & Compliance Checks to keep data safe and meet industry standards.
  • Strategic IT Planning to help businesses scale effectively without technological roadblocks.
  • Data Backup & Recovery Solutions that ensure critical information is never lost.

Final Thoughts

Whether you’re running a family-owned business or a fast-growing company, one thing is certain—proactive IT management is an investment in your business’s future. Avoid costly disruptions, protect your digital assets, and ensure seamless operations by taking a preventative approach to IT.

If your business is ready to ditch the break-fix model and embrace a proactive IT strategy, Castleberry Services is here to help.

Spring Break Adventures: Discovering Hidden Gems in Our Backyard

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Image by NatashaBreen on Envato Elements

As March rolls in and dogwoods start to bloom, folks around here are figuring out what to do with the kids during Spring Break. Sure, beaches are nice, but have you checked out all the amazing day trips right in our own backyard? No need to break the bank or drive for hours when we’ve got so much to explore close to home.

Nature’s Awakening

Davy Crockett National Forest is absolutely gorgeous this time of year. The trails are coming alive with wildflowers and the birds are singing their hearts out. If you’re up for a challenge, try the 20-mile Four C Trail where you might spot woodpeckers, wild turkeys, and maybe even a bald eagle if you’re lucky. The trail winds through pine forests, hardwood bottoms, and across gentle streams – perfect for a day of adventure.

Over in Livingston, the state park is the place to be for fishing, kayaking, or just having a picnic by the water. They’ve just updated their playground too, so the kids will have a blast. The park rents canoes and kayaks by the hour, and the gentle coves are perfect for beginners. If you’re staying into the evening, their sunset hikes are led by knowledgeable rangers who point out wildlife stirring at dusk – a magical experience even teenagers admit is “pretty cool.”

Historical Journeys

Nacogdoches isn’t called the oldest town in Texas for nothing! Take a stroll downtown and soak up the history. Start at the visitor center where they offer free walking tour maps highlighting buildings that date back to the Republic of Texas era. Kids love the Stone Fort Museum where they can get hands-on with exhibits about the early settlers. This Spring Break, they’re featuring a special display on pioneer children’s games, with opportunities for visitors to try their hand at hoop rolling, marbles, and other pastimes from the 1800s.

Have you seen the courthouse in Center? It’s a beauty, and there’s a neat little museum in the basement too. The building itself is a masterpiece of 19th-century architecture, with a dome that’s visible throughout downtown. Local volunteers give tours on the hour and love sharing stories about the famous trials and community events that have taken place there over the centuries. While you’re there, grab a slice of homemade pie at Center Café – they’re absolutely worth every calorie! Their buttermilk pie recipe goes back three generations, and they still make the crust by hand every morning.

Water Wonders

As things warm up, Boykin Springs becomes the perfect spot to cool off. The spring-fed swimming hole is crystal clear, and the sandy bottom makes it ideal for families with children of all ages. The gentle current is just enough to be refreshing without feeling dangerous. Afterward, you can hike to see what’s left of an old sawmill. The concrete foundations and rusting equipment are gradually being reclaimed by the forest – a fascinating lesson in how nature and human history intertwine. The trail is well-marked and includes informational signs about both the natural environment and the logging history of the area.

If fishing is more your thing, head to Toledo Bend Reservoir. The reservoir consistently ranks among the top bass fishing destinations in the country, but it’s also great for catching crappie, catfish, and sunfish. Don’t worry if you don’t have gear – the marinas rent everything you need, from fully equipped boats to simple rod-and-reel setups for bank fishing. Local guides can take you to the best spots if you’re new to the area. Nothing beats a sandwich by the lake after spending the morning on the water. Several of the parks around the reservoir have covered picnic areas, and the Fin & Feather Resort has a casual restaurant with a deck overlooking the water.

Outdoor Markets

The farmers market in Lufkin opens special Spring Break hours, offering fresh produce, handmade crafts, and hot food from various vendors. Early spring brings the first strawberries of the season, along with tender greens and local honey. Artisan bakers sell everything from sourdough loaves to sweet kolaches reflecting the region’s Czech heritage. This year, they’ve added live music during the midday hours, creating a festive atmosphere perfect for a relaxed family outing.

Nacogdoches’ monthly Trade Days coincides with Spring Break this year, expanding to include additional children’s activities and live music performances throughout the day. Beyond the typical vendor stalls, they’re hosting craft workshops where kids can make their own souvenirs to take home. The food truck area has grown significantly, featuring everything from authentic street tacos to gourmet grilled cheese sandwiches.

Planning Your Adventure

Whatever you decide to do, keep your plans flexible and don’t forget the sunscreen – our spring weather has a mind of its own sometimes. Many local visitor centers offer free maps and activity guides specifically designed for Spring Break adventures. Consider creating a family challenge to visit at least one new place in the region – you might be surprised by what you discover right in your own backyard.

The best part about exploring close to home? You’re building connections to this place we all share. These little adventures become the stories your kids will tell their kids someday – and that’s worth more than any souvenir from some far-off beach. Years from now, they might not remember every detail of that fishing trip or museum visit, but they’ll remember how it felt to spend time together, discovering new things as a family in this special corner of Texas we call home.

The Legacy of Lufkin Coca-Cola Bottling Company (Angelina County)

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Make plans to join us this Friday for our next First Friday Luncheon on Friday, March 7, at 12 PM, presented by Lufkin Coca Cola Bottling Company and sponsored by Angelina College SBDC and The Mosaic Center!
For over a century, Lufkin Coca-Cola Bottling Company has been a part of our community’s story and now it’s time to hear theirs. Pull up a seat at the table and be part of the conversation!
Save your seat by Wednesday, March at 5 PM to be entered to win $100, brought to you by Servpro of Lufkin & Nacogdoches. Register here >> bit.ly/Mar-FFL-25
Interested in sponsoring a future luncheon or event? Email us at Admin@LufkinTexas.org for more info!
Location:
Crown Colony Country Club
Date and Time:
March 7, 2025
12:00 PM

Success Stories: Real-World Results from Integrated Digital Strategies

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Cameraman shooting process of cooking with model in the kitchen

In today’s digital world, numbers speak louder than words. At MSGPR, our integrated approach—merging social media, web design, and video content—has driven measurable growth for our clients. This week, we’re showcasing real-world success stories that highlight how a cohesive digital strategy can transform your business. From increased website traffic and enhanced brand trust to boosted engagement on social platforms, these case studies offer tangible proof that the right strategy can yield incredible results.

1. Case Study: Transforming Web Presence for Increased Traffic

The Challenge:

A mid-sized business struggled with a dated website, low organic traffic, and a fragmented digital presence. Their site wasn’t mobile-friendly, and they lacked engaging multimedia content.

The MSGPR Approach:

  • Website Redesign: We revamped the website with a modern, responsive design that offered intuitive navigation and fast load times.
  • SEO Optimization: Implemented targeted keyword strategies and technical SEO improvements to boost search rankings.
  • Integrated Video Content: Added an engaging explainer video on the homepage to quickly communicate the brand’s value.

The Results:

  • 45% Increase in Organic Traffic: Enhanced SEO practices drove a significant boost in search engine visibility.
  • Lower Bounce Rates: A user-centric design kept visitors engaged longer.
  • Stronger Brand Image: The explainer video improved customer understanding and trust, translating into higher conversion rates.

2. Case Study: Driving Engagement with a Unified Social Media Strategy

The Challenge:

A growing company needed to boost its social media presence but was using inconsistent messaging across platforms, resulting in low engagement and missed opportunities for community building.

The MSGPR Approach:

  • Content Calendar Creation: Developed a consistent posting schedule that balanced promotional content with behind-the-scenes insights and customer success stories.
  • Interactive Campaigns: Introduced interactive elements like live Q&A sessions and Instagram polls to foster engagement.
  • Data-Driven Adjustments: Regularly analyzed engagement metrics to refine the strategy, ensuring content resonated with the target audience.

The Results:

  • 30% Increase in Engagement: Consistent and interactive posts led to more likes, shares, and comments.
  • Enhanced Community Building: Authentic storytelling helped forge a deeper connection with the audience.
  • Improved Lead Generation: Engaged followers translated into qualified leads, driving business growth.

3. Case Study: Amplifying Conversions with Dynamic Video Content

The Challenge:

A client needed to boost conversions for a new product line but found that static images and text weren’t effectively communicating the product’s benefits.

The MSGPR Approach:

  • Diverse Video Content: Produced a mix of product demos, customer testimonials, and behind-the-scenes footage to showcase the product’s features and benefits.
  • Cross-Platform Strategy: Leveraged video content across social media, the client’s website, and email campaigns to maximize reach.
  • Optimized Distribution: Used targeted keywords, engaging thumbnails, and clear call-to-actions to drive viewers to the client’s landing pages.

The Results:

  • 25% Boost in Conversions: Viewers were more inclined to take action after seeing the product in action and hearing authentic customer testimonials.
  • Higher Viewer Retention: Dynamic video content led to longer engagement times, reinforcing the product’s value.
  • Strengthened Brand Credibility: Authentic, high-quality video content built trust and set the client apart from competitors.

4. Key Takeaways from Our Success Stories

  • Integration is Key: Combining social media, web optimization, and video content creates a synergistic effect that amplifies your digital presence.
  • Data Drives Strategy: Regular monitoring and adjustment based on analytics are essential to refine your approach and maximize impact.
  • Storytelling Builds Trust: Authentic narratives, whether through video, interactive posts, or engaging website content, resonate deeply with audiences and drive conversions.
  • Consistency Matters: A steady, unified message across all platforms helps build brand identity and fosters lasting customer relationships.

Are you ready to experience the transformative power of an integrated digital strategy? Contact MSGPR today for a personalized consultation. Let’s explore how our proven approach can drive real results for your business—whether it’s increasing traffic, boosting engagement, or driving conversions.

Transform your digital presence with MSGPR—where innovation meets measurable success.

That’s a Wrap!

These real-world examples demonstrate that a well-executed, integrated digital strategy can significantly enhance your online performance and drive tangible business results. Whether you’re looking to revitalize your website, spark engagement on social media, or leverage video content to tell your brand’s story, MSGPR has the expertise and proven track record to help you succeed. Stay tuned for more insights, and let’s build a digital future that drives your business forward.

Piney Woods Fine Arts Assoc. Presents Linda Davis (Houston County)

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When well-known Nashville singer-songwriters Linda Davis, Lang Scott and Bill Whyte come together for an acoustic Evening in the Round, audiences are in for a special treat—exceptional vocals and guitar on hits by today’s hottest artists, engaging stories, and plenty of down-home humor!

Linda Davis, three-time Grammy winner and Texas Country Hall of Fame member, is a song stylist with a unique ability to interpret a song and one of Nashville’s favorite vocalists. She has made numerous appearances on Grand Ole Opry and toured with top artists like Reba McEntire and Kenny Rogers.

Lang Scott, two-time Grammy winner, is known for his amazing voice and guitar work with Nashville signature sound perfection.

Bill Whyte, an award-winning Nashville radio personality, writes and presents sometimes twisted but always hilarious songs.

When:

Friday, March 7, 2025 7:30 PM
Where:

Bear Hall
229 E. Goliad Avenue
Crockett, TX  75835

For More Info:

Ann Walker
Call the PWFAA Office at 936-544-4276
ann@pwfaa,org
www.pwfaa.org

VFW Bingo (Sabine County)

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Join us for a fun-filled Bingo Night at the VFW Hall in Hemphill! Enjoy an evening of friendly competition, great company, and the chance to win.

Whether you’re a seasoned player or new to the game, everyone is welcome to join in the fun. Doors open at 6:00 PM

Location:
VFW Post 10351
3049 TX-184, Hemphill, TX 75948, USA

Date and Time Information:
Every Thursday from 6 pm to 8 pm

Angelina College to Hold Spring Career Fair Event Connects Students, Future Employers

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Angelina College’s Office of Career and Transfer Connections exists to help students find and follow their chosen pathways to professional success.

In April, the office will host a “What’s Next?” Spring Career Fair at which students and potential future employers have the opportunity to get together and share ideas and dreams.

In her invitation to area employers, Alexandria Barney, Director of Career and Transfer Connections at AC, Barney states the event “provides a fantastic opportunity (for employers) to connect with talented students from Angelina College and area high schools who are eager to explore career paths, internships and employment opportunities within your industry.”  

Employers in attendance will, according to Barney, have the unique ability to:

–Engage with motivated job seekers across various fields

–Promote your company while recruiting trained and qualified talent

–Strengthen your workforce pipeline while supporting higher education and career development.

The Spring Career Fair takes place from 9 a.m.-1:30 p.m. on Thursday, April 10 inside the Angelina College Conference Center. Employers planning to attend are asked to complete the Employer Commitment Form by 5 p.m. on Friday, March 7.

The form is located at  https://docs.google.com/forms/d/e/1FAIpQLSdy5KxzoVCpi-B9EVY68z_iBhlUTH7BeYZVRN4h9tEpjntHFg/viewform

For further information, contact Alexandria Barney at hbarney@angelina.edu.