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Toastmasters Informational Meeting (Angelina County)

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May 12 @ 6:00 pm – 8:00 pm

The Men’s Fieldhouse will be holding an informational meeting about Toastmasters on May 12, 6:00 pm at 1813 E. Denman Ave.

Toastmasters provides a structured, supportive environment where individuals build confidence in public speaking, strengthen leadership abilities, and learn to think clearly under pressure. These are skills that directly translate into improved workplace performance—whether in meetings, presentations, customer interactions, or team collaboration.

We would love to see your business invest in the professional growth of your employees by encouraging participation in Toastmasters.

Please share the attached graphic with your employees.

Why the Most Trusted Businesses in East Texas All Have One Thing in Common

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Think about the businesses you trust most in this region.

The ones you recommend without hesitation. The ones you drive past three competitors to get to. The ones that feel solid — like they’ve been here, they’ll be here, and they know exactly who they are.

Now think about what they have in common.

It’s not that they’re the biggest. It’s not that they spend the most on advertising. It’s not that they have the flashiest website or the most followers on Facebook.

It’s that they feel the same everywhere you encounter them.

Their truck wrap matches their storefront sign. Their website sounds like the person who answers the phone. Their social media looks like it belongs to the same company as their business cards. The experience of interacting with them — whether online, in person, or on paper — is seamless.

That’s brand consistency. And it’s the quiet engine behind almost every trusted business in East Texas.

What inconsistency actually looks like

Most business owners don’t set out to create an inconsistent brand. It happens gradually.

The logo gets updated on the website but not on the Facebook page. A new employee creates a flyer using different fonts because they didn’t know the brand guidelines existed — because brand guidelines don’t exist. The owner writes a professional email to a client while the Instagram account sounds like it’s run by a completely different person.

Old business cards are still circulating with a phone number that changed two years ago. The Google Business Profile says one set of hours while the door sign says another. The proposal template uses colors that don’t match anything else.

Individually, none of these feel like a crisis. Collectively, they create friction. And friction erodes trust.

Why it matters here specifically

East Texas is a relationship market.

People do business with people they know, like, and trust. That trust is built through repeated, consistent interactions over time. Every touchpoint — every time someone encounters your business — is either reinforcing that trust or quietly undermining it.

In a metro market, a business might get away with some inconsistency because the volume of transactions compensates. In a market like ours, where reputation travels fast and relationships are long, every impression matters more.

When your brand feels polished and put-together in one place but disorganized or outdated in another, it creates a subtle dissonance. The customer might not be able to articulate what feels off. They just know something doesn’t quite add up. And in a market built on trust, “doesn’t quite add up” is enough to send them down the road.

The inventory most owners have never done

Here’s something worth doing this week. Grab a notepad and list every place your brand shows up.

Your storefront or office signage. Your vehicles. Your website. Your Google Business Profile. Facebook. Instagram. LinkedIn. YouTube. Business cards. Letterhead. Invoices. Proposals. Email signatures — not just yours, everyone on your team. Uniforms or branded apparel. Event booths. Print ads. Yard signs. Voicemail greeting.

Now go look at each one. Not quickly — actually look. Is the logo the same version in every location? Are the colors consistent? Does the description of your business say the same thing? Does the overall feeling match?

If you’re like most business owners I work with, you’ll find at least three or four places where things have drifted.

Fixing the drift

Spotting the inconsistencies is the first step. The deeper work is creating a system that prevents them from coming back.

That means having a documented set of brand standards — your official logo files, your exact color codes, your fonts, your voice and tone guidelines, your messaging hierarchy. It means making those standards accessible to everyone who creates anything on behalf of your business. And it means reviewing your touchpoints regularly, because brands drift. It’s natural. The discipline is in catching the drift before your customers do.

The businesses in East Texas that feel the most trustworthy aren’t the ones that never make mistakes. They’re the ones that present a unified front, day after day, touchpoint after touchpoint, in a way that says “we know who we are, and you can count on that.”

That’s not an accident. That’s a strategy.

Lee Allen Miller is the founder of MSGPR Ltd Co, a full-service creative agency in Lufkin, Texas, and author of Entrepreneurship God’s Way. For more insights on marketing and business growth, visit msgpr.com.

How ERCOT Prices Actually Get Set: The 5-Minute Auction That Runs Texas

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Real-time, day-ahead, and ancillary services — what each price means and why your bill looks the way it does.

Most business owners look at their electricity bill and see a single number — cents per kilowatt-hour. What that number doesn’t show is the layered, second-by-second auction running underneath it. Understanding that auction is the difference between being a passive ratepayer and being an informed buyer.

ERCOT runs three interlocking markets at once: a real-time energy market, a day-ahead market, and an ancillary services market. Together they decide what every megawatt of power costs at every node on the Texas grid, every five minutes of every day.

The Real-Time Market

Every five minutes, ERCOT runs a process called Security-Constrained Economic Dispatch (SCED). It looks at every generator’s offer to produce power, every transmission constraint on the system, and every megawatt of demand — then solves a massive optimization problem to find the lowest-cost mix of generation that keeps the grid balanced and stable.

The output is a Locational Marginal Price (LMP) at every settlement point on the grid. That price reflects the cost of delivering one more megawatt of power to that exact location. When transmission lines are uncongested and resources are plentiful, prices stay in the $20–$40 range. When constraints bind or supply tightens, prices can move to several thousand dollars within a single five-minute interval.

The Day-Ahead Market

The day before the operating day, ERCOT runs a financial market where participants can lock in prices for power they’ll consume or produce the next day. This gives generators certainty about how much they’ll run and gives load-serving entities a hedge against real-time price spikes.

If you’ve ever wondered why your fixed-rate contract is priced where it is, the day-ahead market is a big part of the answer. Retail providers use day-ahead and forward markets to hedge the load they’ve committed to serve at fixed prices.

Ancillary Services

Beyond just energy, ERCOT also procures reserves — generation and load resources held back to handle unexpected events. The main products are Regulation (responding to second-by-second imbalances), Responsive Reserve Service (RRS), Non-Spinning Reserve (Non-Spin), and the newer ERCOT Contingency Reserve Service (ECRS), which was designed to address the increased uncertainty that comes with a growing share of renewable resources.

Ancillary services costs have grown significantly as ERCOT has procured more reserves to manage variability. These costs eventually flow through to customers as part of the total cost of delivered power.

Where the Costs Show Up on Your Bill

  • Energy charge: the wholesale cost of the electricity itself, plus your provider’s margin and risk premium.
  • TDU delivery charges: what your wires company (Oncor, CenterPoint, AEP, TNMP) charges to physically deliver power to your meter. These are regulated and non-negotiable.
  • Ancillary and ERCOT fees: the cost of reserves, system operations, and ERCOT’s own administrative fees, often passed through.
  • Demand charges (commercial): based on your peak kW draw during a billing period. For many commercial customers, these can rival or exceed the energy charge itself.

If you don’t know your load factor, your peak demand pattern, and which ancillary costs are passed through versus baked into your rate, you’re not really negotiating your contract — you’re guessing.

Why This Matters Right Now

As Texas adds tens of thousands of megawatts of new load — much of it data centers running close to 100% of the time — the structure of the wholesale market will be tested. Real-time prices are likely to become more volatile during transition hours when solar generation ramps down and demand stays high. Ancillary service costs will continue to grow. Businesses that understand which of those costs flow through to them, and which can be hedged via contract structure, will pay materially less than businesses that don’t.

Take the Next Step

Not sure what’s actually driving your monthly electricity bill? Amerigy Energy provides a free bill audit that breaks down every line item — energy, delivery, ancillaries, demand, and pass-throughs — so you can see exactly where you’re spending and where you have leverage.

What Can We Learn from the Conversation Between Jesus and Pontius Pilate?

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“If Jesus is the King, why didn’t He just order an army of angels to rescue Him?” asks Caleb, 10. “He could’ve blinked and zapped everybody!”

Caleb’s question might be exactly what Pontius Pilate was thinking during his famous conversation with Jesus in John 18:28–40. Pilate was the Roman governor who had the authority to set Jesus free or send him to die. But the more Pilate talked with Jesus, the more confused he became.

“Jesus told Pilate that His kingdom was not of this world,” says Lily, 11. “That means Jesus is a king, but not like any king Pilate had ever known.”

Let’s look at what happened. Pilate tried to figure out who Jesus was and why the Jewish leaders wanted Him dead. When Pilate asked, “Are You the King of the Jews?” Jesus said, “My kingdom is not of this world.” Then Jesus said something amazing: “Everyone who is of the truth hears my voice.”

Jesus didn’t try to impress Pilate. He didn’t beg for His life. Instead, he spoke calmly, clearly, and with authority. That’s because Jesus knew exactly who he was and why he came, to die for the sins of the world.

“Pilate was confused because Jesus didn’t act like someone trying to save himself,” says Ava, 10. “He acted like someone on a mission.”

Pilate didn’t know what to do. He even said, “I find no fault in him at all.” But instead of setting Jesus free, Pilate offered to release him as part of a Passover tradition. The crowd chose Barabbas, a criminal, instead.

Sometimes people want truth until it costs them something. Pilate was face-to-face with the Truth (Jesus), but instead of standing up for him, he gave in to the crowd.

“Pilate knew Jesus was innocent, but he didn’t have the courage to do what was right,” says Natalie, 12.

Pilate even asked, “What is truth?” but he didn’t wait for the answer. Truth was standing right in front of him, and he missed it.

Today, we face the same question: “What is truth?” In a world where people say, “Believe whatever you want,” Jesus tells us he is the truth (John 14:6). Truth isn’t just an idea. It’s a person. It’s Jesus.

“Jesus was on trial, but really Pilate was the one being tested,” says Evan, 11. “Jesus knew the truth, and Pilate had to decide if he believed it.”

Jesus didn’t come to build a kingdom with castles and armies. His kingdom is made up of people who listen to his voice and believe in him as their savior. That’s why Jesus didn’t fight back. He came to sacrifice himself so we could be born again into his forever kingdom.

We can learn a lot from this conversation: Jesus didn’t panic or argue, even when facing death. Pilate cared more about pleasing people than doing what was right. Truth isn’t always popular, but it’s always powerful. God’s kingdom is bigger than anything in this world.

“I think Jesus was showing Pilate and us that real power comes from God, not from governments or crowds,” says Hannah, 12.

Think About This: Jesus didn’t fight to save himself. That’s because he came to save us. Truth stood before Pilate, but he cared more about popularity than doing what was right.

Memorize This Truth: “Jesus answered, ‘My kingdom is not of this world’” (John 18:36).

Ask This Question: Are you so captivated by the lies of this world that you cannot hear the true voice of Jesus that is calling you to his forever kingdom where his light and love reign supreme?

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Kids Talk About God is designed for families to study the Bible together. Research shows that parents who study the Bible with their children give their character, faith and spiritual life a powerful boost. To receive Kids Talk About God twice a week in a free, email subscription, visit www.KidsTalkAboutGod.org/email. 

Turning 65 in Texas? Here’s How to Freeze Your School Property Taxes

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A simple step at the courthouse can lock in your school tax bill for life — and East Texas seniors don’t want to miss it.

For homeowners across Angelina, Nacogdoches, Sabine, Tyler, Polk, Jasper and the rest of the Texas Forest Country, turning 65 comes with a quiet but powerful gift: the ability to freeze the school portion of your property tax bill for the rest of your life. It’s one of the most valuable benefits Texas offers seniors — and one of the most overlooked.

Here’s how it works. You qualify for the exemption in the year you turn 65. Once your application is approved, the school district portion of your tax bill is locked in at the amount you paid that first qualifying year. This is officially called a “tax ceiling” under Texas law. Even if your appraised value rises or the school district raises its rate, your school taxes cannot go above that ceiling. They can drop in a year when rates fall — they just can’t climb back up.

A few important limits. The ceiling applies only to your homestead — the home you actually live in as your principal residence — not rental property or second homes. And the freeze covers only school district taxes. It does not freeze county, city, or special district taxes unless those entities have adopted their own ceilings (some have; ask your appraisal district). The benefit is available statewide, but it is not automatic. You must make sure your over-65 homestead exemption is on file with your county appraisal district.

The exemption itself also takes a substantial chunk off your taxable value. After Texas voters approved Proposition 13 and Proposition 11 in November 2025, the standard homestead exemption rose to $140,000 and the additional over-65 exemption rose to $60,000. Stacked together, that’s up to $200,000 shielded from school district taxes — enough to wipe out the school portion of the bill entirely for many East Texas seniors.

Applying is free, and you only have to do it once. Ask your county appraisal district for Form 50-114, the Application for Residence Homestead Exemption. Check the box for “Age 65 or Older,” attach a copy of your driver’s license showing your date of birth and the property address, and turn it in. In Angelina County, that’s the Angelina County Appraisal District at 105 Miles Way, Suite 300, in Lufkin, or call (936) 634-8456. Each surrounding county has its own appraisal district office that handles the same form.

A few more notes worth remembering. Some appraisal districts will add the over-65 exemption automatically if your date of birth is on file from your original homestead application — but don’t assume it. Confirm with a phone call. If you missed it, you can apply retroactively for up to two years and may receive a refund. If you sell and move within Texas, you can transfer the percentage of your tax ceiling to your new homestead by requesting a transfer certificate. And if a spouse 55 or older outlives a qualifying homeowner, the freeze continues on that home. Major improvements like adding a room or garage can nudge the ceiling upward, but ordinary repairs won’t.

If you’re approaching 65 — or already there and haven’t filed — make the call this week. A short visit to your appraisal district could be the most valuable hour you spend all year.

This information is provided as general information. Be sure and verify with your local taxing authority what their rules may be.

From a Ranch Hand Cottage to Nacogdoches: How Texas Bakehouse Found Its Home in the Pines

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By Bobbie Langston

Three days. That’s how long it takes Kaycee Dillon to make a single croissant at Texas Bakehouse in Nacogdoches.

Day one begins with a poolish – a preferment mixed eight to twelve hours ahead to start building depth of flavor. Day two is when the dough is mixed and left to rest overnight, developing slowly and naturally. Day three is where the magic happens. High-quality European butter is laminated into the dough, creating about twenty-seven delicate layers. The dough is rolled, shaped, chilled, then proofed overnight again. By early morning, the croissants go into a very hot oven and come out golden and layered.

All of that, for something that might be eaten in a matter of minutes.

“But that time – it matters,” Kaycee says. “You can taste it.”

From Austin Kitchens to a 10-Foot U-Haul

Photo Credit: Fleeting & Co

Kaycee didn’t come up through culinary school. Her training happened in Austin, where she moved through high-end restaurants and kitchens, learning wherever she could – often without pay, just to gain experience and absorb knowledge. She didn’t have a college education, and for a while that made the future feel uncertain. The food industry became her classroom.

“The people I worked with – chefs, bakers, coworkers – left a lasting imprint on how I approach food today,” she says. “Their influence shows up in everything I make, not just for the bakery, but for the people I love.”

By 2020, the world felt like it was shifting beneath everyone. The pandemic changed not just routines, but the way people lived and saw their futures. Kaycee felt it deeply – and the fast-paced, high-pressure restaurant industry in Austin was burning her out. So she did something equal parts terrifying and necessary. She quit her job, broke her lease, packed everything she owned into a 10-foot U-Haul, and left the city with her best friend Aida – her dog – riding shotgun.

She took a job as a ranch hand in Brenham, working on a regenerative pasture poultry and beef ranch. It was completely unfamiliar territory, and that was the point. “A part of me needed to know,” she says. “How strong am I, really?”

The work was demanding in ways she hadn’t experienced – long days shaped by weather, animals, machinery, and the limits of her own body. The answer came quietly and steadily: she was much stronger than she thought.

Baking, Rediscovered

In the small ranch hand cottage where she lived, in the fleeting pockets of free time she could find, Kaycee started baking again. At first it was for small reasons – dewberry season, birthdays, holidays, the simple excitement of a new ingredient. But the more she baked, the more she realized how much she had missed it.

Out there, away from the noise of the city, things came into focus. She wasn’t just baking to pass the time. She was reconnecting with something that felt essential – a deep joy not only in the process, but in what it gave to others. There’s something special, she says, about offering someone a pastry made with intention. Watching it warm them, comfort them, slow them down even just for a moment.

That’s where Texas Bakehouse truly began – in a small ranch hand cottage in rural Texas, where she had the space to listen to herself and understand what mattered.

Coming Home to the Pines

When her time on the ranch ended, East Texas felt like the natural next step. Her mother, Suzan, lived in Lufkin, and Kaycee had spent many summers growing up in Nacogdoches with her aunt and cousins. She had always loved this part of the state – the pine trees, the way they scent the air, the wildflowers and open pastures. There’s a rhythm here, she says, that feels grounded and real.

She moved to Nacogdoches in February 2021 and got to work. By April, she was selling a small menu of pastries at the Nacogdoches Farmers Market. It started simply – just four items – but people showed up. They tasted, they came back, they told their friends. “That kind of support is something I wasn’t expecting,” she says, “but am deeply grateful for.”

Being part of the Nacogdoches community has reinforced that belief in ways she didn’t expect. There’s a genuine sense of care here, she says – people who take the time to connect, to support one another, to show up. “That kind of environment allows something like Texas Bakehouse to exist, and more importantly, grow. I truly don’t think I could have come this far without the support of our community.”

Real Butter, Real Time, Nothing Wasted

Kaycee’s almond croissant is her personal favorite. It’s made from butter croissants that didn’t sell the day before – soaked in a house-made vanilla brandy syrup, filled with frangipane, and baked again. “Nothing is ever wasted,” she says. “Everything transformed. There’s a kind of honesty in that process that feels important to me.”

Making food this way isn’t the easiest or cheapest path – especially right now. Ingredient costs continue to rise. Speed and convenience often take priority over quality. Many foods, she says, have quietly drifted further away from what they once were. Corners get cut. Shortcuts become standard. And over time, people forget what something is supposed to taste like.

At Texas Bakehouse, Kaycee has chosen to go the other direction, even when it’s harder. Real butter. Quality flour. The time things require. Those choices affect pricing, they affect production, and they sometimes mean making difficult decisions. But she believes people can taste the difference. More than that, she believes they can feel it.

Wholesale, A Husband, and What’s Next

These days, Texas Bakehouse has shifted to wholesale. Kaycee no longer sells at the farmers market, but it’s exciting, she says, to see the bakery reach people in new ways. You can currently find Texas Bakehouse pastries at Dilly Dally Coffee Shop and the Granary Health Food Grocery Store in Nacogdoches, with high hopes of expanding into surrounding towns like Tyler, Lufkin, and Livingston in the very near future.

Looking ahead, Kaycee and her husband Austin – owner of Counter Coulter Farms – are building not just businesses, but a life together, one they hope will soon include a child. Occasionally she bakes with Austin’s grass-fed beef, and his beef can also be found at the Granary. There’s a lot of uncertainty in the world right now, she says, and building something meaningful inside that uncertainty isn’t always easy. But it feels worth it.

A Kind of Vote

If there’s one thing Kaycee has learned through all of it, she says, it’s that where you spend your money matters more than people often realize.

“Every purchase is a kind of vote – for quality or convenience, for care or shortcuts, for something made with intention or something made to simply get by. When you choose to buy from local makers, farmers, and small businesses, you’re doing more than supporting a product. You’re supporting a person, a family, a set of values, and a way of doing things that prioritizes integrity over efficiency.”

Texas Bakehouse exists, she says, because people chose to support it. “Every time someone buys a pastry, they’re not just buying something to eat. They’re helping keep something honest alive. They’re choosing quality, connection, and community in a small but meaningful way. I will be forever humbled by their belief in my dream.”

Find Texas Bakehouse

Texas Bakehouse pastries are available at Dilly Dally Coffee Shop and the Granary Health Food Grocery Store in Nacogdoches.

Liberty Walk to Kick Off Lufkin’s America 250 Celebration This Saturday

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May 3 @ 7:30 pm – 9:00 pm

LUFKIN, TEXAS 

The City of Lufkin and Angelina County invite the community to take part in the Liberty Walk, happening this Sunday, May 3, as the official kickoff to the America 250 Celebration.

Beginning at 7:30 PM in Downtown Lufkin, participants will gather at the courthouse near the Doughboy statue and walk together to Cotton Square in a lighted procession that symbolizes unity, reflection, and community pride. The evening will conclude with a live concert by Hance & Hughes at Cotton Square.

The Liberty Walk is designed to bring residents and visitors together for a meaningful shared experience, honoring the nation’s history while celebrating the spirit of Lufkin today. Families, friends, and community members of all ages are encouraged to attend.

The first 250 attendees will receive complimentary American flags and luminary kits, adding to the visual experience as the community lights up downtown together.

“This is an opportunity for our community to come together, reflect on where we’ve been, celebrate who we are, and look ahead to what’s next,” said Tara Hendrix, Director of Tourism at Visit Lufkin. “We’re excited to see Lufkin show up for something that truly represents our community.”

The Liberty Walk marks the beginning of a series of events taking place throughout Lufkin as part of the America 250 Celebration, leading up to the City of Lufkin’s Fourth of July Celebration.

Residents are encouraged to arrive early and be part of this special evening in Downtown Lufkin.

Media Availability:

Tara Hendrix, Director of Tourism at Visit Lufkin, is available for interviews regarding the Liberty Walk and the America 250 Celebration.

For more information and to stay updated on upcoming events, visit www.VisitLufkin.com.

The Liberty Walk is a rain or shine event, and attendees are encouraged to plan accordingly.

Downtown Lufkin
Lufkin, TX United States

TLL Temple Foundation (Angelina County)

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May 1 @ 12:00 pm – 2:00 pm

Today is the LAST day to register for a chance to win $100, courtesy of Servpro of Lufkin & Nacogdoches. Don’t miss it.

Join us THIS FRIDAY for our May First Friday Luncheon, presented by Lufkin Coca Cola Bottling Company, as we welcome Charlie Glover, President & CEO of TLL Temple Foundation.

A look back. A look ahead. And a conversation that truly matters to our community.

Register today and secure your seat >>> bit.ly/May-FFL-26

900 Crown Colony Dr.
Lufkin, TX 75901 United States
+ Google Map
(936) 634-4927

Vacation Bible School (Shelby County)

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June 25 @ 8:00 am – June 27 @ 2:00 pm

Thursday, June 25, 2026
5:30 PM – 8:30 PM

Friday, June 26, 2026
5:30 PM – 8:30 PM

Saturday, June 27, 2026
10:00 AM – 2:00 PM

A light meal will be served each day.

CLASSES:
Pre-Primary: Ages 5-6
Primary: Ages 6-9
Junior: Ages 9-12
Teen: 13+

LESSON FOCUS:
In a world filled with worry and confusion, kids need to know there is a God who cares for them. At Emerald Crossing VBS, they’ll journey through Ireland’s lush landscapes, exploring the powerful words of Psalm 23. They’ll discover the life of the shepherd-king David and will learn how to cross from worry to peace, from fear to faith, and from uncertainty to a firm foundation in God’s Word through a relationship with the Good Shepherd.

Registration Link: https://forms.gle/BZ6bopDExvAAiCtC9

Mark Bishop in Concert (Shelby County)

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May 18 @ 6:00 pm – 8:00 pm

Grammy-nominated, Dove Award-winning Christian music artist Mark Bishop will be in concert at the Center Missionary Baptist Church of Center, Texas, on Monday, May 18 at 6:00 PM.