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Podcasting: A New Way for East Texas Businesses to Share Their Voice

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Show host interviewing woman during live stream, talking about fashion and style trends, disagreeing with her opinions. Man arguing with social media celebrity, recording podcast.

Your Story Deserves to Be Heard

In the Texas Forest Country, we know that strong businesses are built on strong relationships. What better way to connect with your community than by sharing your voice directly? Podcasting is quickly becoming one of the best ways for local businesses to build trust, showcase expertise, and reach new customers.

And the best part? You don’t need a huge budget or fancy studio to get started—you just need a story worth telling. (And we bet you have one!)

Why Podcasting Works for Local Businesses

1. It Builds Personal Connections

Hearing your voice creates a closeness that no social media post or ad can match.

Local Tip: Use your podcast to share behind-the-scenes stories, customer success journeys, or even interviews with other local businesses.

2. It Shows You’re the Expert

Sharing your knowledge regularly helps position you as the go-to expert in your field.

Local Tip: Cover topics your customers often ask about—and explain things in a way that feels like chatting with a neighbor.

3. It Reaches New Audiences

Podcasts can be shared on Apple Podcasts, Spotify, your website, and even your Facebook page—giving your business a bigger voice across East Texas and beyond.

Local Tip: Promote your episodes in local groups and at community events!

4. It Strengthens Hometown Pride

Your podcast can highlight your love for the community, local events, and partnerships with other East Texas businesses.

Local Tip: Create episodes that spotlight other local heroes—it’s a great way to give back and grow together.

Ready to Share Your Voice?

At Texas Forest Country Living, we’re all about celebrating the heart of East Texas. If you’re thinking about starting a podcast, we encourage you to take the leap—you never know who you might inspire!

Need help getting started? TFCL would love to feature new local podcasts and share your journey with our readers!

Podcasting: A New Way for East Texas Businesses to Share Their Voice

Your Story Deserves to Be Heard

In the Texas Forest Country, we know that strong businesses are built on strong relationships. What better way to connect with your community than by sharing your voice directly? Podcasting is quickly becoming one of the best ways for local businesses to build trust, showcase expertise, and reach new customers.

And the best part? You don’t need a huge budget or fancy studio to get started—you just need a story worth telling. (And we bet you have one!)

Why Podcasting Works for Local Businesses

1. It Builds Personal Connections

Hearing your voice creates a closeness that no social media post or ad can match.

Local Tip: Use your podcast to share behind-the-scenes stories, customer success journeys, or even interviews with other local businesses.

2. It Shows You’re the Expert

Sharing your knowledge regularly helps position you as the go-to expert in your field.

Local Tip: Cover topics your customers often ask about—and explain things in a way that feels like chatting with a neighbor.

3. It Reaches New Audiences

Podcasts can be shared on Apple Podcasts, Spotify, your website, and even your Facebook page—giving your business a bigger voice across East Texas and beyond.

Local Tip: Promote your episodes in local groups and at community events!

4. It Strengthens Hometown Pride

Your podcast can highlight your love for the community, local events, and partnerships with other East Texas businesses.

Local Tip: Create episodes that spotlight other local heroes—it’s a great way to give back and grow together.

Ready to Share Your Voice?

At Texas Forest Country Living, we’re all about celebrating the heart of East Texas. If you’re thinking about starting a podcast, we encourage you to take the leap—you never know who you might inspire!

Need help getting started? TFCL would love to feature new local podcasts and share your journey with our readers!

New Face in a Familiar Place

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Phillips Named Roadrunner Head Baseball Coach

Jon Phillips really can’t remember life without baseball. He said his earliest memory is as a three-year old watching his father – who played professionally with the Toronto Blue Jays – putting baseballs on a tee while coaching Jon on how to swing the bat.

Years later, Jon is the one teaching players the game, and now he’ll do so as a head coach.

Angelina College this week named Phillips the new head coach for the Roadrunner baseball team, a program with which Phillips has plenty of familiarity, having served as Associate Head Coach and Recruiting Coordinator at Bossier Parish Community College for the past six seasons. This past year, the Cavaliers won the Region XIV North Zone while achieving a national ranking during the season. Phillips has spent ample time on the grass at AC’s Poland Stadium and said he’s excited about the opportunity. 

Jon Phillips has been named the new head coach of the Angelina College Roadrunner baseball program. Phillips is familiar with Region XIV, having coached at Bossier Parish Community College for the past several seasons. (Gary Stallard photo for AC Athletics)

“Ever since I can remember, the game has been part of my life, and I want be that way for as long as it lasts,” Phillips said. “The game ends for everybody at some point, but from three years old all the way up to now, I’ll just keep doing it the best I can in whatever role I’m in.”

Phillips said he thought baseball as an everyday part of his life ended with his playing career (he played shortstop and third base for Texarkana College, Texas State University and Southern Arkansas University). He graduated with a business degree and thought that would be his path, but then life threw him a change-up in the form of a phone call.

“I got a phone call from Will Davis at Lamar University, and asked if I wanted to coach with him there,” Phillips said. “It was cool that my first job was a Division I job, especially while getting to work with Will, who coached at Louisiana State University for 10 years. After being under his wing and learning so much that first year, I kind of sat back and thought, ‘Man, this is what I want to do.’”

Phillips said these past few years have helped him gain valuable insight and experience in the ever-changing world of recruiting. He noted there are currently around 4,000 players in the transfer portal looking for a place to play collegiate baseball. 

“Knowing how all of it works means looking at every avenue to find good players, whether they’re in the portal or here locally,” Phillips said. “You kind of adapt and learn how to recruit, especially in areas such as social media, which plays a big part in the recruiting process now. Everyone sends videos, and yes, I get emails, but most of the messages I receive are on social media. 

“It’s a never-ending cycle of recruiting,” Phillips added. “With the new 34-man rosters in the NCAA, the landscape is going to look considerably different. I also think it frees up a lot of the good high school players to pursue a role at a junior college where they’ll get more playing time rather than just being one of the names on a roster at a larger program.”

As for beginning anew with a program facing a fresh start, Phillips said gathering the right types of players has more to do with mere on-field talent. 

“The number one thing is to recruit good people,” Phillips said. “Any new head coach wants the same thing. If someone were to describe me, I think they’d say I’m fair, but I also hold players to a high standard. If I’m holding you to a higher standard than you hold yourself, things can go south pretty quickly. If you expect to play at a high level and take care of your work in the classroom, you won’t have anything to worry about when it comes to playing for me.

“We’re starting fresh, and we’re excited about having success right away.”

The email address for AC’s Sports Information Director is gstallard@angelina.edu.

Rugged, Not Rough: Skincare for Men Over 60 in Texas Forest Country

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Skincare for men over 60

In East Texas, we know hard work. Ranching, logging, building businesses, raising families—it’s in our DNA. But what often gets overlooked is something just as important as boots and grit: taking care of your skin. Especially for men over 60, skincare isn’t vanity—it’s health, comfort, and confidence.

The Truth About Aging Skin

After 60, your skin changes. It gets drier, thinner, and more prone to irritation or breakouts—even if you never dealt with acne before. Whether it’s from years in the sun, shaving wear-and-tear, or just the slow march of time, mature skin needs different care than it did at 30 or 40.

And no, you don’t need a shelf full of fancy products or a 20-step routine. But you do need a few essentials—especially if you deal with things like:

  • Dry, flaky skin on your face or scalp
  • Red or irritated patches
  • Occasional breakouts, even later in life
  • That “tight” feeling after washing your face

Sound familiar?

Simple Skincare That Works—Even for a Rancher

Here’s a no-fuss, effective routine tailored for guys who want to look good, feel better, and keep it simple.

1. Use a Gentle Cleanser

Bar soap can be harsh and drying. Swap it out for a cleanser like CeraVe Hydrating Cream-to-Foam. It removes dirt and sweat without stripping your skin.

2. Hydrate and Repair

After washing, use a moisturizer or healing balm. Products like La Roche-Posay Cicaplast Baume B5 help soothe dry, cracked skin—especially if you’ve been in the sun or wind.

3. Tackle Dryness and Breakouts

Yes, you can have both. If you get occasional pimples or clogged pores, a light exfoliant like Paula’s Choice BHA Liquid helps clear out gunk without making things worse.

4. Protect with a Moisturizer

Even if you don’t feel “dry,” moisturizing keeps your skin barrier strong. Vanicream Daily Moisturizer is great for sensitive, aging skin—no fragrance, no irritation.

5. Spot Treat Trouble Areas

Still get the odd breakout or bump? Try a medicated patch like ZitSticka KILLA. It’s discreet and works overnight.

Why This Matters

You wouldn’t drive your truck 200,000 miles without an oil change. Your skin is the same. Taking care of it now helps prevent irritation, sun damage, and discomfort later.

And if you’re still working, serving, or leading in your community—whether in the field or the boardroom—showing up with healthy, confident skin says something about how you carry yourself.

Built for Texas Life

This simple routine is tough-tested, ranch-approved, and fits in the cabinet right next to your shaving cream. You don’t need spa days or seaweed masks—just a few good products and the willingness to treat your skin like it deserves a little respect.

Because rugged shouldn’t mean rough.

TFCLiving Curated Skincare for Men 60+

So, I’ve tried a multitude of products in search of better skin and here is my current list that I use to combat dryness, irritation, and the occasional breakout with a no-fuss, high-performance routine built for real East Texas men.

Step 1: Gentle Daily Cleanser

CeraVe Hydrating Cream-to-Foam Cleanser – 12oz
Non-stripping, perfect for aging or sensitive skin
Includes ceramides + hyaluronic acid

Step 2: Healing Moisturizer or Balm

La Roche-Posay Cicaplast Baume B5+ – 3.4oz
For dry, cracked, irritated, or wind-burned skin
Non-comedogenic, fragrance-free

 Step 3: Lightweight Daily Moisturizer

Vanicream Daily Facial Moisturizer – 3oz
Gentle, hypoallergenic formula with hyaluronic acid and squalane
Great under sunscreen or alone

 Step 4: Breakout + Pore Control (2–3x per week)

Paula’s Choice 2% BHA Liquid Exfoliant – 4oz
Unclogs pores, smooths skin texture
Helps with blackheads and adult acne

Step 5: Gentle Weekly Exfoliation

The Ordinary Lactic Acid 5% + HA – 1oz
Sloughs off dead skin, reveals smooth new skin
Use 1x per week at night

 Optional: Spot Treatment for Breakouts

ZitSticka KILLA Kit for Early-Stage Acne – 8 Patches
 Microdart patches for overnight blemish treatment
 Non-drying, targets under-the-skin spots

Growing Apples in East Texas

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Pink with stripes fresh apples from branches in women's hands on
Pink with stripes fresh apples from branches in women's hands on a dark green background. Autumn harvest festival, agriculture, gardening, thanksgiving. Warm atmosphere, natural eco-friendly products

Earlier this week, my buddy Scott and I were talking about all the fruit trees around our parts. He asked me why we didn’t have many apple trees.

The truth is, I get questions from time to time on growing apples, but I generally don’t encourage them as they are not the best fit for our area. Let’s take a deep dive into this popular fruit…that we don’t typically grow around here.


Why Apples Struggle in East Texas -Climate Requirements
Apples grow best in colder climates that are free from fungal and other disease pressures. Some of the most prolific commercial apple orchards are in regions that receive 1,000 to 2,000 or more chilling hours. Chilling hours are the cumulative number of hours below 45°F during winter that fruit trees need to bloom and produce fruit.

Looking across Texas, the northernmost reaches of the Panhandle get close to 1,000 chilling hours. Around Lufkin and Angelina County, we typically range from 450 to 750 chilling hours each year.

One of the best years for apples in our area was in 2021, following Winter Storm Uri. While it killed some palm trees and other tropical plants, apple trees thrived, producing one of the best harvests in years.

Apple varieties should have a chilling requirement within 150 hours of the average winter chilling for a given area. If the chilling requirement is too low, trees may bloom too early, leaving flowers vulnerable to late spring freezes.

Soil and Humidity Challenges

  • Apples prefer deep, well-drained soil, which can be hard to find in Angelina County. While some areas have sandy-loam topsoil, many have red clay or “post-oaky clay” soil that doesn’t drain well.
  • Our humid climate and generous spring rainfall also encourage fungal diseases, which are a major obstacle for apple growers here.

How to Grow Apples in East Texas

If you’re determined to grow apples, here are a few tips to increase your chances of success:

  1. Location: Choose the sunniest site with the deepest soil available.
  2. Pollination: Plant at least two apple trees of different varieties to ensure proper cross-pollination.
  3. Care: Be prepared to manage fungal diseases with consistent pruning and spraying.

Apple Varieties to Try

Anna (400 chilling hours)

  • Medium to large apple with light greenish-yellow skin and a slight red blush.
  • Sweet, slightly tart, and crisp. Stores very well and ripens in late June.
  • Produces well in years with mild, short winters.

Fuji (600 chilling hours)

  • Medium-sized fruit with yellow-green skin and orange to red stripes.
  • Crisp, juicy, and stores well. Ripens mid-summer (140–160 days from bloom).

Gala (600 chilling hours)

  • Attractive apple with red striping on golden skin, giving it a red/orange color.
  • Crisp, dense, and aromatic with excellent storage quality. Ripens mid-summer.

Mollie’s Delicious (450–500 chilling hours)

  • Large, attractive fruit with light-yellow skin and a red blush.
  • Vigorous and productive tree with good flavor and a long bloom period.

Mutsu (Crispin) (600 chilling hours)

  • Large, round, yellow fruit with crunchy flesh and a tart, spicy flavor.
  • Great for desserts, cider, and applesauce. Ripens 180 days after bloom.
  • Vigorous, reliable tree with a spreading growth habit.

Pink Lady (500–600 chilling hours)

  • Oblong fruit with green skin that turns yellow with pink or light red stripes.
  • Fine-grained flesh, ripens in October, but is prone to producing blind wood (dormant buds).

Final Thoughts

Apples can be grown in East Texas, but they require careful planning and management. They can be raised by top gardeners here for home consumption. For more information, check out the Aggie Horticulture website. Click on Fruit & Nut Resources and then select “Apples.”


Upcoming Gardening Seminar

Be sure to join us this Tuesday, June 17, for our Noon Gardening Seminar, “Gardening for Life,” with guest speaker Jay White, owner and publisher of Texas Gardening Magazine. The program runs from 12 noon to 1 p.m. and is free to all. The Angelina County Extension Office is located at 2201 S. Medford Drive in Lufkin, Texas.

Why More Local Businesses Are Turning to Managed IT Services

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Two Business Professionals Collaborating At Computer In Office, Analyzing Data And Discussing Project, Focused And Engaged, Teamwork And Collaboration Concept In Modern Workplace Setting

By Alec Castleberry

Running a business today means relying on technology more than ever. But when things break down—when email stops working, files go missing, or your internet drops at the worst possible time—it’s not just an inconvenience. It’s lost time, lost sales, and rising stress.

That’s why a growing number of East Texas businesses are moving away from the old “call when it breaks” model and switching to managed IT services.

What Is Managed IT, Really?

Think of it like hiring an entire IT department—but without having to build one yourself. A managed IT provider handles everything from network security and system updates to backups and support.

The key difference? Instead of reacting to problems, they prevent them from happening in the first place.

Why It’s Catching On in East Texas

More and more local businesses are discovering the benefits of:

  • Predictable monthly costs (no more surprise tech bills)
  • Stronger protection against cyberattacks and downtime
  • Fewer disruptions thanks to around-the-clock monitoring
  • Expert guidance from professionals who know your systems inside and out

Signs It Might Be Time to Make the Switch

If you’re regularly dealing with slow systems, outdated software, or overwhelmed staff trying to “fix IT stuff” in between their actual jobs—it might be time.

Because when technology works, your business works.

And when it doesn’t… everything stops.

Peace of Mind, On Call

For growing businesses in East Texas, managed IT isn’t just tech support—it’s peace of mind, better focus, and a smarter way to grow.

Why More Local Businesses Are Turning to Managed IT Services

By Alec Castleberry

Running a business today means relying on technology more than ever. But when things break down—when email stops working, files go missing, or your internet drops at the worst possible time—it’s not just an inconvenience. It’s lost time, lost sales, and rising stress.

That’s why a growing number of East Texas businesses are moving away from the old “call when it breaks” model and switching to managed IT services.

What Is Managed IT, Really?

Think of it like hiring an entire IT department—but without having to build one yourself. A managed IT provider handles everything from network security and system updates to backups and support.

The key difference? Instead of reacting to problems, they prevent them from happening in the first place.

Why It’s Catching On in East Texas

More and more local businesses are discovering the benefits of:

  • Predictable monthly costs (no more surprise tech bills)
  • Stronger protection against cyberattacks and downtime
  • Fewer disruptions thanks to around-the-clock monitoring
  • Expert guidance from professionals who know your systems inside and out

Signs It Might Be Time to Make the Switch

If you’re regularly dealing with slow systems, outdated software, or overwhelmed staff trying to “fix IT stuff” in between their actual jobs—it might be time.

Because when technology works, your business works.

And when it doesn’t… everything stops.

Peace of Mind, On Call

For growing businesses in East Texas, managed IT isn’t just tech support—it’s peace of mind, better focus, and a smarter way to grow.

Headed for Home: Angelina College Names Softball Legend James Head Coach

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When Kassie James walked out onto the Angelina College softball field this past Monday, she knew exactly where she was going.

Home.

Angelina College has named Kassie James as head coach of the Lady Roadrunner softball team. James, an AC Athletics Hall of Fame member, was a two-time All-American and a member of the Lady ‘Runners’ 2014 national championship team. (Gary Stallard photo for AC Athletics)

After all, she’d left plenty of her own footprints there 10 years ago. 

James, a two-time NFCA All-American and a member of the Lady Roadrunners’ 2014 national championship team, has been named the program’s new head coach – a position she said she’s dreamed of holding since finishing her playing career at AC.

Kassie James poses with the 2014 Division I Softball National Championship trophy. James, a member of that Angelina College team, recently was named head coach of the Lady Roadrunner softball program. (Gary Stallard photo for AC Athletics)

“It definitely doesn’t feel real yet,” James said while looking around the field. “I’ve dreamed of having this job since I left here. When I first started my coaching career, I dreamed of coming back here, so having it become reality now is just unreal. 

“I’m so grateful for this opportunity.”

James, elected to the Angelina College Athletics Hall of Fame in 2016, left more than footprints in the batter’s box. She still holds numerous Lady ‘Runner softball records, including the single-season (79) and career (140) marks for runs batted in, among others. 

Those RBIs, she said, helped her understand even more the importance of establishing an overall “team-first” culture in a program. 

“When I broke the record for RBIs, people were so cool about it, but I always remembered: People have to be on base for a hitter to get an RBI,” James said. “Learning that at such a young age, in my first year of junior college softball, made me realize I couldn’t do anything without my teammates.

“It’s (the culture) definitely something that can grow throughout the season, but looking back at our championship team, every single player – even when they weren’t playing – bought into their roles. When we had the starters having big games and big moments, those on the bench were just as thrilled for them.”

Along with cultivating a “team-first” approach, James said her emphasis is to maximize every player’s potential. 

“Full player development is the key, from academics to athletics to who they are as people,” James said. “I care about developing the whole player and person. I want them to leave Angelina College and be part of the conversation later when we talk about how proud we are of our alumni. 

“I want players who come here wanting the chance to develop enough to play at the next level, whether it’s Division I or whatever.”

Following her playing career at AC, James played two seasons at Houston Baptist University (now Houston Christian University), where she earned Southland Conference Honorable Mention honors before graduating with her bachelor’s degree in interdisciplinary studies. Afterward, she served as a graduate assistant coach at the University of Dallas, where she earned her Master of Leadership degree. She continued building her coaching resume with such programs as McNeese State University, Stephen F. Austin State University and Otero College, where she served as head coach. In 2024-2025, James was head coach at Kirbyville High School, where she led the Lady Wildcats to a 27-8 record and a postseason berth.

 All that experience, she said, has helped her better define and identify the types of players she believes will help the AC program remain among those in the top tier and make the Lady Roadrunners’ games “must-see” events throughout the season.

“Honestly, when we won here in 2014, the energy was palpable every game,” James said. “It was absolutely electric. You could feel it coming from the stands, you could feel it on the field, you could feel it from player to player. 

Former Angelina College softball player Kassie James, shown here celebrating her homer in the 2014 regional tournament, has been named the head coach of the Lady Roadrunner program. James was a two-time All-American at AC and still holds numerous individual records. (Gary Stallard photo for AC Athletics)

“I think it’s just going to take kids who want to come in and compete at the absolute highest level no matter what it takes to be successful. They have to want to win, and they have to care about this program as much as I do.”

The email address for AC’s Sports Information Director is gstallard@angelina.edu.

Governor Abbott Sets Hurricane Preparedness Expectations With Texas Energy Providers

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AUSTIN — Governor Greg Abbott yesterday met with Texas energy providers to discuss preparedness expectations for this year’s hurricane season.

The Governor was joined in the meeting by CenterPoint Energy, Inc. President and CEO Jason Wells, CenterPoint Energy, Inc. Executive Vice President of Regulatory Services and Government Affairs Jason Ryan, American Electric Power Texas President and COO Judith Talavera, American Electric Power Texas Director of Government Affairs Isaac Albarado, Entergy Texas, Inc. President and CEO Eli Viamontes, and Entergy Texas, Inc. Vice President of Regulatory Affairs Ryland Ramos. 

During the meeting, Governor Abbott discussed the strength of Texas’ power grid, highlighting Texas as the energy capital of the world. The Governor received assurances from the energy executives that they are prepared for and ready to respond this hurricane season, including increased deployment of emergency linemen. The energy executives updated the Governor on their system resiliency investments, emergency preparedness plans, customer communications, and local emergency response coordination plans. The Governor concluded the meeting by reiterating the importance of having an effective and efficient restoration effort to protect the lives of Texans during hurricane season.

East Texas Leaders Invited to Join Groundbreaking AI Mastermind Collective

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LUFKIN, TX — As artificial intelligence reshapes industries across the globe, one East Texas entrepreneur is stepping up to ensure our region isn’t left behind. Leadership author and innovation strategist Lee Allen Miller is launching a new weekly initiative to empower local business owners, marketers, and decision-makers to harness the power of AI—right here in Texas Forest Country.

Introducing the AI Mastermind Collective

Beginning Thursday, June 12 at 8:00 AM Central, the AI Mastermind Collective will kick off its first weekly session, offering practical, no-fluff strategies for integrating AI into everyday business operations. Hosted via Zoom, this initiative invites leaders from every industry to learn, collaborate, and grow in a supportive and results-driven environment.

“AI isn’t coming—it’s already here,” said Miller. “But many small business owners and professionals are unsure how to apply it. This group is about real tools, real use cases, and real wins.”

With decades of experience in media, technology, and leadership development, Miller created the Mastermind Collective as a way to bridge the gap between East Texas values and modern innovation.

 What to Expect

Each Thursday morning session will feature:

  • AI tools and workflows you can implement that same day
  • A hot seat challenge where one member gets real-time input
  • Peer accountability and weekly progress check-ins
  • A growing network of like-minded leaders and doers

Rather than chasing hype, the AI Mastermind Collective focuses on proven strategies that save time, reduce costs, and help businesses stay competitive.

 Who Should Join?

This group is ideal for:

  • Small business owners and entrepreneurs
  • Marketers, sales professionals, and consultants
  • Local leaders looking to stay ahead of the curve
  • Anyone interested in using AI to work smarter—not harder

No technical background is required—just a willingness to learn and implement.

 Details & How to Sign Up

 A New Chapter in Local Innovation

Texas Forest Country has always been a place of hard work and ingenuity. Now, with the AI Mastermind Collective, there’s an opportunity to combine that spirit with cutting-edge tools shaping the future of business.

“This is about giving East Texas a seat at the table in the AI economy,” said Miller. “You don’t need to be in Silicon Valley to lead—you just need the right support and strategy. Together, we’ll learn the ever changing landscape of AI”

If you’re ready to unlock new possibilities, join the AI Mastermind Collective this Thursday—and take the first step toward a smarter future.

Drug-Free All Star Scholarship Recipients

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Angelina Country Drug-Free All Star Scholarship Recipients 2025. From front left to right are Isis Luna, a graduate of Diboll HS; Rocio Arredondo, a graduate of Central HS; and Emily Ramos, a graduate of Central HS. Back from left to right are Jewelissa Servin, a graduate of Diboll HS; Alexandra Molina, a graduate of Huntington HS; Alexandrea Foy, a graduate of Central HS; and Heyde Serrno, a graduate of Lufkin HS. Scholarships made possible by: Abeldt’s Pharmacy; Southside Bank; Southwood Drive Animal Clinic; KSWP/KAVX; Contractor’s Supplies, Inc.; Commercial Bank of Texas; Whataburger/GVCS; Texas Materials Group; VeraBank; Pineywoods OB/GYN; and Morgan Insurance.

With the help of community sponsors, The Coalition, Inc. presented scholarships to seven outstanding Angelina County Drug-Free All Stars. The Drug-Free All Stars of Angelina County, funded by a grant from TxDOT, are high school seniors in Angelina County who serve as role models in the community throughout the year. Seven Drug-Free All Stars were honored for their commitment to promoting a drug and alcohol-free lifestyle to their community and their involvement in the program throughout the year. The 2024-2025 Drug-Free All Stars went above and beyond to share a message of prevention, including social media posts, press conferences, videos, school presentations, and more. The Drug-Free All Stars selected to receive a scholarship were Rocio Arredondo, graduate of Central HS; Alexandrea Foy, graduate of Central HS; Emily Ramos, graduate of Central HS; Heyde Serrano, graduate of Lufkin HS; Alexandra Molina, graduate of Huntington HS; Jewelissa Servin, graduate of Diboll HS, and Isis Luna, graduate of Diboll HS. Thank you to the community partners who made these scholarships possible: Abeldt’s Pharmacy; Southside Bank; Southwood Drive Animal Clinic; KSWP/KAVX; Contractor’s Supplies, Inc.; Commercial Bank of Texas; Whataburger/GVCS; Texas Materials Group; VeraBank; Pineywoods OB/GYN; and Morgan Insurance.  We are proud of the accomplishments of the 2024-2025 Drug-Free All Stars and wish them luck in all their future endeavors. 

Since 1988, The Coalition has focused on eliminating the use of harmful substances by affecting public policy, laws, attitudes and behaviors, all in an effort to foster healthy life-long choices for the local community. For more information about the Drug-Free All Star program, contact Abby Baker at The Coalition at 936-634-9308.

 Alexandrea Foy, a graduate of Central HS, with her scholarship from Commercial Bank of Texas. Pictured with Michelle Briley, Commercial Bank of Texas.
Emily Ramos, a graduate of Central HS, with her scholarship from Contactor’s Supplies and Southside Bank. Pictured with Lauren Karber and Clayton Corley, Southside Bank; and David Butler, Contractor’s Supplies.
 Heyde Serrano, graduate of Lufkin HS, with her scholarship from Morgan Insurance and KSWP/KAVX. Pictured with Sarah Taylor, Morgan Insurance. 
 Isis Luna, graduate of Diboll HS, with her scholarship from Pineywoods OB/GYN. Pictured with Dr. Cheryl Suiter, Pineywoods OB/GYN. 
 Jewelissa Servin, graduate of Diboll HS, with her scholarship from VeraBank and Southwood Drive Animal Clinic. Picutured with Lauren Cox, VeraBank; and Shawn Penn, Southwood Drive Animal Clinic.
 Rocio Arredondo, a graduate of Central HS, with her scholarship from Texas Materials Group and Abeldt’s Pharmacy. Pictured with Christi Finch and Kelly Maglothin, Texas Materials Group.

Crisis Management 101: Protecting Your Business Reputation in Texas Forest Country

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Management team studying monthly infographics on interactive board, looking into market supply and demands to facilitate global expansion. Forecast affiliates review briefs in conference room.

When a Crisis Hits, Your Good Name is on the Line

In East Texas, reputation means everything. In a close-knit community like ours, word travels fast—and so does news online. A single bad review, misunderstanding, or public mistake can hurt your business if not handled quickly and carefully. The good news? With the right plan, you can protect your reputation and even come out stronger on the other side.

Essential Steps for Handling a Crisis

1. Act Quickly, But Calmly

When something goes wrong, the worst thing you can do is wait too long or react poorly.

Local Tip: Have a simple plan ready so you can respond quickly with honesty and heart.

2. Tell Your Side of the Story

If you stay silent, people may assume the worst. It’s important to speak up—with kindness and clarity.

Local Tip: Acknowledge the situation, apologize if needed, and share what you’re doing to make it right.

3. Keep Your Message Consistent

Mixed messages only create confusion and more frustration.

Local Tip: Make sure everyone on your team knows exactly what to say and how to respond.

4. Meet Your Audience Where They Are

Sometimes that means social media, sometimes that means a local newspaper, and sometimes it means a community meeting.

Local Tip: Focus on the places where your customers are most likely to hear from you.

5. Learn and Grow

Every tough moment is a chance to improve.

Local Tip: After the dust settles, take time to figure out what you learned and how you can do better in the future.

Why Texas Forest Country Living Cares About Your Business

At Texas Forest Country Living, we believe that strong businesses make strong communities. Protecting your reputation isn’t just good for you—it’s good for all of us. That’s why we love sharing tips to help our local businesses stay strong, trusted, and thriving.

Need a little extra help getting your story out during tough times? Reach out to Texas Forest Country Living—we’re here to help!