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Spring Into Action: Prepare Your Home for the Humidity and Heat

The towering pines and thick humidity of East Texas makes spring home maintenance a unique challenge for local homeowners. As winter fades and the azaleas begin to bloom, it’s time to prepare your home for the warm, muggy months ahead.

Our region’s distinctive climate, with its high humidity and abundant rainfall, requires special attention to prevent moisture-related problems that could damage your home. Let’s walk through the essential steps to get your home ready for spring.

HVAC System: Getting Ready for the Heat

While spring temperatures are comparatively mild, summer is ten times worse. Managing indoor humidity is a year-round battle that begins to intensify during spring, and gets even worse in the summer. Start by inspecting your HVAC system and replacing air filters to ensure optimal performance. Consider installing a whole-house dehumidifier if you don’t already have one – it’s worth its weight in gold during our sticky summers.

Your ceiling fans need attention too. Clean the blades thoroughly and check that they’re rotating counterclockwise for spring and summer use. This creates a cooling downdraft that will help your air conditioning work more efficiently and keep your home comfortable.

Don’t overlook your ventilation systems, particularly in bathrooms and the kitchen. Check that all exhaust fans are working properly and consider upgrading to humidity-sensing models that automatically run when moisture levels rise. In crawl spaces and attics, ensure proper ventilation to prevent moisture buildup that can lead to wood rot and mold growth.

Don’t forget to clean your outdoor AC unit and remove any debris that may have accumulated around it during winter. A well-maintained AC system is crucial for surviving those sweltering East Texas summers comfortably. Schedule a professional HVAC maintenance check now, before the summer rush. Clean or replace your air conditioner’s condensate drain line – a task particularly important in our humid climate.

Roof and Gutters: Your First Line of Defense

Those majestic pine trees that make our region so beautiful can wreak havoc on roofs and gutters. Remove any accumulated pine needles and leaves from your gutters and downspouts. Check for any loose or damaged shingles that may have been affected by past storms.

Don’t forget to trim back any overhanging branches that could damage your roof during spring thunderstorms. While you’re up there, inspect your chimney and flashing for any signs of water damage or deterioration.

Consider scheduling a professional roof inspection if your roof is more than 10 years old or if you notice any concerning signs. Look for water stains on your ceiling or walls, as these could indicate existing leaks that need immediate attention. Also, check your attic after heavy rains for any signs of water infiltration – catching problems early can prevent costly repairs later.

Foundation and Drainage: Protecting Your Investment

Our clay-rich soil can expand and contract significantly with moisture changes, potentially affecting your foundation. Walk around your house and check for proper drainage – the ground should slope away from your foundation at all points.

Clean and test your French drains if you have them, and consider installing them if you don’t. In case you are not sure what that is, a French drain is a trench filled with gravel or rock that redirects water away from an area. Check for any cracks in your foundation and mark them so you can monitor any changes over time. Remember, catching foundation issues early can save thousands in repairs later.

Think about the possibility of installing a smart irrigation system that can adjust watering schedules based on rainfall, helping maintain consistent soil moisture around your foundation. Keep trees at a safe distance from your home’s foundation, as their roots can affect soil moisture levels and potentially cause foundation movement. Regular foundation watering during dry spells can help prevent soil shrinkage and subsequent foundation settlement. However, this may not always be the most affordable option to toke into consideration.

Look for warning signs of foundation problems, such as doors that stick or don’t latch properly, cracks in walls (especially above doorways or windows), and uneven floors. If you notice any of these signs, it’s worth consulting with a local foundation specialist who understands our unique soil conditions.

Pest Prevention: Keeping Unwanted Visitors Out

Our warm, humid climate creates perfect conditions for various pests. Inspect your home’s exterior for any potential entry points – even a gap the size of a pencil can let in unwanted guests. Pay special attention to areas where pipes and wires enter your home.

Trim back vegetation at least 18 inches from your house’s exterior, as this can create highways for insects and rodents. Consider scheduling a professional pest inspection – it’s better to prevent an infestation than to deal with one later.

Be particularly vigilant about mosquito prevention as spring approaches. They can carry diseases like West Nile or Chikungunya, but that’s not the only diseases they can carry. Eliminate standing water in plant saucers, birdbaths, and yard decorations. Maybe install or repair screen doors and window screens to keep mosquitoes out while enjoying our pleasant spring breezes.

Watch for signs of carpenter bees, which often target wooden structures in spring. Treat exposed wood with protective sealants or paint, as these bees prefer bare wood. If you have a pier and beam foundation, regular inspections underneath your home can help catch pest problems before they become serious issues.

Outdoor Living Spaces: Preparing for Porch Season

Nothing beats a spring evening on the porch. Inspect your deck or patio for any boards or concrete that may have been damaged during winter. Clean and seal wooden decks to protect them from our intense humidity and occasional summer downpours.

Check your outdoor furniture for rust or mold growth – common issues in our humid climate. Clean your outdoor cushions thoroughly and store them in a dry place when not in use to extend their life.

Something worth looking into would be creating a transitional space between indoor and outdoor areas to help manage humidity and prevent tracking in debris. This could include adding a outdoor mat, boot scraper, or even a small covered area where wet shoes can be removed. For screened porches, check the screening material for any tears or holes that might let in insects, and ensure proper drainage on the porch floor to prevent water accumulation.

Making It All Count: The Value of Prevention

Taking care of these maintenance tasks now will help ensure your home remains a comfortable haven throughout the spring and summer months. Remember, our unique East Texas climate requires vigilance, but the effort you put in now will pay dividends in comfort and reduced repair costs later.

Regular maintenance might seem like a chore, but it’s an essential part of protecting what’s likely your biggest investment. Plus, there’s nothing quite like the satisfaction of knowing your home is ready to weather whatever our unpredictable East Texas weather might bring.

Maximizing Social Media Impact: How East Texas Businesses Are Thriving Online

In small-town Texas, where handshakes and word-of-mouth have long been the backbone of business, another force is quietly shaping success—social media. Today, it’s more than just a tool for communication; it’s the heartbeat of a brand, the storefront of the future, and the difference between blending in and standing out.

For businesses in Texas Forest Country, connecting authentically with customers online isn’t just an option—it’s essential. Whether you’re running a local boutique in Nacogdoches, a family-owned restaurant in Lufkin, or a real estate office in Livingston, social media can drive real growth. But with so many platforms and strategies, where do you start?

At MSGPR, we help East Texas businesses navigate the digital landscape, crafting strategies that turn posts into profits. Here’s how local entrepreneurs are winning on social media—and how you can, too.

 

The Power of a Well-Planned Content Calendar

A great social media strategy doesn’t happen by accident—it’s built with intention. That’s why East Texas businesses that plan ahead are seeing the biggest returns.

 How to Make It Work for You:
✔️ Map Out Key Dates: Seasonal trends, local events, and holidays (think: Blueberry Festival in Nacogdoches or the Texas State Forest Festival in Lufkin) offer built-in engagement opportunities.
✔️ Mix Up Content: Keep your audience engaged with a blend of videos, images, infographics, and customer stories.
✔️ Follow the 80/20 Rule: 80% of your content should add value—behind-the-scenes stories, tips, community news—while only 20% should be direct promotions.

 Real-Life Success: A home goods store planned a “12 Days of Christmas” giveaway, posting festive content leading up to the holidays. The result? A 50% increase in engagement and a sold-out inventory of seasonal décor.

 

Authentic Engagement: The Secret to Loyal Customers

The businesses winning on social media aren’t just posting—they’re building conversations.

 How to Make It Work for You:
✔️ Be Real: Customers love seeing the faces behind the brand. Share stories about your journey, challenges, and wins.
✔️ Respond Fast: When someone comments or asks a question, reply quickly—it shows you care.
✔️ Encourage User-Generated Content: Ask customers to share their experiences and feature their photos on your page.

 Real-Life Success: A small bakery in East Texas encouraged customers to post their birthday cake photos with a branded hashtag. Not only did they create free advertising, but orders doubled in just two months.

 

Using Data to Drive Business Growth

The most successful businesses aren’t just guessing what works—they’re using data to refine their strategies.

 How to Make It Work for You:
✔️ Track What Matters: Focus on engagement rates, shares, and comments—not just follower count.
✔️ Know Your Audience: Understand who’s interacting with your content and adjust your messaging accordingly.
✔️ Experiment and Adapt: Run A/B tests on different post styles to see what resonates most.

 Real-Life Success: A Central Texas-based real estate firm analyzed their Facebook ad performance and discovered that posts with before-and-after home staging videos converted at a 25% higher rate than static images.

 

Staying Ahead of Social Media Trends in 2025

Social media is constantly evolving, and businesses that stay ahead of the trends are the ones that thrive.

 What’s Working Now:
✔️ Short-Form Video: Instagram Reels, TikTok, and Facebook Stories are dominating engagement. Keep videos short, fun, and informative.
✔️ Live Streaming: Hosting a Q&A, product launch, or behind-the-scenes look builds instant trust with customers.
✔️ Interactive Features: Polls, quizzes, and contests keep audiences engaged and invested.

 Real-Life Success: A boutique in Livingston started posting weekly 30-second styling videos using Instagram Reels. In just four months, their sales increased by 35%, proving that even a small commitment to video can lead to major results.

 

The East Texas Social Media Playbook: Key Takeaways

✔️ Plan Ahead – A content calendar helps you stay consistent and relevant.
✔️ Be Authentic – Real conversations build lasting relationships.
✔️ Use Data – Analytics guide smarter marketing decisions.
✔️ Embrace Video – Short, engaging content drives the most growth.
✔️ Stay Current – Adapting to trends ensures long-term success.

For businesses in Texas Forest Country, social media isn’t just a trend—it’s a powerful tool to connect with customers, build loyalty, and drive real revenue.

At MSGPR, they help local businesses tell their stories, create engaging content, and maximize digital impact. If you’re ready to take your social media presence to the next level, give them a call—because your next customer might just be one post away.

 Want a free social media audit? Contact them today and start growing your online presence together! info@msgpr.com or 936-637-7593 ext 11

This is part of a weekly series provided by MSGPR. Lee Allen Miller is a seasoned entrepreneur, marketing strategist, and the CEO of MSGPR, a premier public relations and media agency serving businesses across East Texas and beyond. With extensive experience in broadcast media, digital marketing, and corporate storytelling, Lee helps brands amplify their message and build meaningful connections with their audiences. If you would like a feature story for your company or service, please contact TFCL at info@TexasForestCountryLiving.com

Angelina College Athletics Weekly Update

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Hey, sports fans,

Another action-packed week of Roadrunners and Lady Roadrunners games, with a big assist from some beautiful weather to add to the baseball/softball atmosphere on the AC campus. We witnessed some incredible performers (the Recreational Cheer Team from Lufkin Parks and Recreation) for Saturday’s half-time show, greeted some old friends (former Roadrunner Jason Wilkins and his Evadale student-athletes) – and watched the No. 19 Roadrunner men’s basketball squad pull off a major upset of the nation’s No. 2 team. 

Yup, just another busy week of Angelina College Athletics.  

Here’s a quick rundown of the week’s events, along with what’s coming up next: 

No. 19 Roadrunners Stun No. 2 Trinity Valley CC

The week started out on a rough note for the 19th-ranked Roadrunners, who suffered an absolute heartbreaker of a loss in Baytown on Wednesday, with the Lee College Navigators beating the ‘Runners 75-68 in overtime. 

Fans couldn’t help but wonder how the AC guys would respond on Saturday against the nation’s second-best team.

A crowded house inside Shands Gymnasium saw their Roadrunners build a big second-half lead over No. 2 Trinity Valley Community College, weather a late storm and leave the floor with a 57-52 win to shock the Cardinals, who dropped just their second loss of the entire season.

Chris Carpenter led AC with 20 points, followed by Christian Jones with 16 points – including four three-pointers in the game. Jones and Daemon Ely pulled down 10 rebounds each, and the Roadrunner defense – ranked No. 1 nationally for most of the season – held the Cards to 29 percent shooting (16-of-55) from the field. 

The No. 19 Roadrunners (18-4, 11-3) will be on the road this week, starting with Wednesday’s 7:30 p.m. game against Blinn College in Brenham and wrapping up with Saturday’s 4 p.m. contest against Navarro College in Corsicana. 

AC Baseball Falls in Alvin, Splits with Temple College at Home

The Roadrunner baseball team dropped both ends of Wednesday’s doubleheader at Alvin College, with the Dolphins taking the 7-5, 5-2 sweep in Alvin. Ryan Beaty homered in the Game 2 loss. 

On Saturday, the Roadrunners split a twin bill with Temple College, taking the opener by an 8-7 score behind a pair of homers from Cole Standley, who finished the game with six RBI. AC pitcher Colby Turner came on late in relief, striking out three Leopards to hold Temple scoreless over the game’s final 1.2 innings.

Temple rebounded for a 5-2 win in the nightcap, with AC’s Connor Ficarra earning his team’s only RBI.

The ‘Runners (4-5) are scheduled to host Dallas College-Brookhaven on Wednesday in a doubleheader scheduled for a 1 p.m. start at AC’s Poland Stadium. AC then hosts Spartan Post Grad in a double-dipper set for 1 p.m. on Saturday. 

Lady Roadrunner Softball Loses to Tyler, Beats Kilgore in Angelina Invite

The Lady Roadrunner softball team finally got to host its home opener, only to run into a buzz saw of a Tyler Junior College pitching staff.

The Lady Apaches, whose staff has allowed just eight runs in 46 innings (including four shutouts) swept AC by 9-0 and 2-0 scores on Wednesday.

AC’s ladies then hosted the Angelina Invite on Friday and Saturday, with the Lady ‘Runners blanking Kilgore 6-0 on Friday before falling to No. 16 Paris Junior College 5-4 in the nightcap.

In the win over Kilgore, AC pitcher Jessi Sumpter hurled the complete-game shutout, striking out seven Rangers while scattering just four hits. Elizabeth Craig and Katherine Page each drove in two runs at the plate, and Sumpter and Emily Zunker added an RBI each.

On Saturday, AC fell again to the 16th-ranked Lady Dragons from Paris, again by a single run in a 3-2 loss. The Lady ‘Runners wrapped up the Invite with an 8-5 loss to Kilgore despite three RBI from River Hulsey.

The Lady Roadrunners (3-7) are scheduled to host Grayson College on Monday in a doubleheader scheduled for a 1 p.m. first pitch. On Wednesday (weather permitting), AC is set to host Trinity Valley CC in a two-game set starting at 1 p.m. Saturday’s schedule has the Lady ‘Runners playing two at Kilgore starting at 2 p.m.; and Sunday will feature AC hosting Hill College for a pair of games starting at 1 p.m.

Soccer Teams Hosting ID Camps in March

Both Angelina College soccer teams will be hosting ID camps in March as the programs continue to identify new talent. 

The Roadrunner men will host their ID Camp from 9 a.m. until 12 p.m. on Saturday, March 1 at the AC Soccer Complex on the AC campus. The camp is for prospective players in 9th through 12th grades. Cost for the camp is $60 if players register by Feb. 21. After Feb. 21, the cost will be $75.

The Lady Roadrunners’ ID camp takes place from 10 a.m. until 1 p.m. on Saturday, March 8 at the AC Soccer Complex on the AC campus. The camp is for prospective players in 9th through 12th grades. Cost for the camp is $30 if players register by Feb. 21. After Feb. 21, the cost will be $50.

Here’s the link for registration and other information for both Soccer ID camps:

https://www.eventbrite.com/cc/mens-soccer-camp-collection-3998183

AC’s Camp Roadrunner Sessions Set for Summer 2025

Over the past few years, Camp Roadrunner has become a “gotta do” event for youngsters throughout East Texas, with the recreational and youth sports camps drawing bigger crowds every summer. 

To view the available sports camps and locate the links for registration, visit https://www.angelina.edu/camproadrunner/ and look for each specific sport. 

Following are the dates for each Youth Sports Camp:

Baseball: June 2-5

Soccer: June 9-12; July 7-10

Basketball: June 9-12

Softball: June 9-12

Live Streaming Reminder: 

All AC Athletics regular-season home games will be live streamed on TSBN Sports (a free streaming service for fans), with most of the conference road games also available for streaming. (This does not include baseball and softball fall games, as those are not considered official games.)

Once TSBN posts its schedules, AC fans simply need to visit the AC Athletics web site, look at the scrolling schedule in the middle of the page and click the blue “Video” link. 

TSBN also offers an app great for smart phones, devices and smart TVs. (You’ve GOT to see those matches and games on the big screen.)

Reminder II: Admission to ALL Angelina College Athletics sporting events is free, as is the TSBN live streaming. Any other links offering streaming are scams.  

Reminder III: For the most current schedule updates (especially for potential weather issues) visit the official Angelina College Athletics website (angelinaathletics.com). Fans can also receive updates on the AC Athletics Facebook, X (formerly known as Twitter), and Instagram pages. 

Upcoming schedules:

Monday, Feb. 10, 2025:

Lady Roadrunner Softball vs. Grayson College, DH starting at 1 p.m. at Lady Roadrunner Field on the AC campus.

Wednesday, Feb. 12, 2025:

Lady Roadrunner Softball vs. Trinity Valley CC, DH starting at 1 p.m. at Lady Roadrunner Field on the AC campus. 

Roadrunner Baseball vs. Brookhaven College, DH starting at 1 p.m. at Poland Stadium on the AC campus. 

Lady Roadrunner Basketball at Blinn College, 5:30 p.m. in Brenham, TX. 

No. 19 Roadrunner Basketball at Blinn College, 7:30 p.m. in Brenham, TX.

Saturday, Feb. 15, 2025:

Roadrunner Baseball vs. Spartan Post Grad, DH starting at 1 p.m. at Poland Stadium on the AC campus. 

Lady Roadrunner Softball at Kilgore College, DH starting at 1 p.m. in Kilgore, TX.

Lady Roadrunner Basketball vs. Kilgore College, 2 p.m. at Shands Gymnasium on the AC campus. 

No. 19 Roadrunner Basketball at Navarro College, 4 p.m. in Corsicana, TX. 

Sunday, Feb. 16, 2025:

Lady Roadrunner Softball vs. Hill College, DH starting at 1 p.m. at Lady Roadrunner Field on the AC campus. 

For any other information, contact Sports Information Director Gary Stallard at gstallard@angelina.edu

We’ll see you at the games.

Gary Stallard
Email: gstallard@angelina.edu.
Phone: (936) 465-4614

Capitol Update: Key Legislative Priorities and Community Engagement in House District 9

It was another busy week in Austin and it was a pleasure to welcome more constituents from House District 9 to your Texas State Capitol. Among those who made the long drive from Deep East Texas were folks from Angelina, Polk, San Augustine, and Trinity Counties representing the Texas Wildlife Association, the Independent Bankers Association of Texas, the Lumberman’s Association of Texas, and the Daughters of the Republic of Texas.

I want to remind you that each of you is welcome at your Texas Capitol during the legislative session. Never forget our beautiful Capitol belongs to every Texan, and if my office can help facilitate a visit, please don’t hesitate to contact either our Capitol or district office.

With that, here’s an update from your State Capitol. . .

Capitol Update

On Sunday, February 2, Governor Greg Abbott delivered his biennial State of the State address, revealing his “emergency items” and priorities for the 89th Legislative Session. What makes the State of the State so significant is the effect the address has on the legislative process. Per the Texas Constitution, the Texas Legislature must wait 60 days before legislation can be brought before the House or Senate for consideration. However, any item the Governor declares an “emergency item” may be considered immediately by the Legislature. 

While typically delivered in the House Chamber in a joint session with the House and Senate, the Governor delivered this State of the State address from a vehicle lubricant manufacturing company to highlight Texas’s diversified and growing economy. In his speech, the Governor highlighted the resiliency of the Texas economy, our booming energy sector, and laid out several emergency items for the Legislature to consider. 

The first item the Governor listed was to continue combatting skyrocketing property taxes. Taxpayers across the state are burdened with ever-increasing property taxes, and I applaud the Governor for making this a top priority. I look forward to working with my colleagues to craft policy solutions that seek to meaningfully reduce the property tax burden on homeowners and businesses. 

Another item at the top of the mind of the Governor, legislators, and all Texans is the need to increase our teachers’ salaries and expand our students’ career and technical (CTE) education. Our teachers are long overdue for a pay raise, and we must find sustainable pathways to provide our students the avenues to find gainful and long-term employment after high school. Luckily, the base budgets in both the House and Senate include proposals for these initiatives, with the Senate proposing $4,000 in pay raises for teachers state-wide and an additional $6,000 for rural teachers

The Governor also highlighted the need for dramatic investment in our state’s water supply and infrastructure. The House’s base budget already includes $2.5 billion for new investments to secure and expand our water supply. I look forward to working with my fellow legislators to deliver on this emergency item to protect our precious water supply for generations to come.

The mobile office is still on the road this month and our district director looks forward to seeing you on the following dates in the following locations: February 12 at the Polk County Commissioner’s Court Room in Livingston from 9:30-11:30 am, or at the Tyler County Courthouse in Woodville from 1:30-3:30 pm;  February 19 at the Houston County Courthouse Annex in Crockett from 9:30-11:30 am, or at the Trinity County Courthouse in Groveton from 1:30-3:30 pm.

As always, please do not hesitate to contact my office if we can help you in any way. My district office may be reached at (936) 634-2762 and our Capitol office at (512) 463-0508. Additionally, I welcome you to follow along on my Official Facebook Page, where I will post regular updates on what’s happening in your State Capitol and share information that could be useful to you and your family: https://www.facebook.com/RepTrentAshby/

Final Preparations As Warm Weather Approaches

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February came quick my landscape, and I’ve got a long list of things that I want to do to be ready for a spring green-up.  Living on the edge of zone 8b and 9a, I’m relying upon our historical average of the first frost to be mid-March…even though my long-term forecast app says otherwise. 

So, if you haven’t already, be sure to clean up and remove fallen leaves, branches, and dead plant material from flower beds and lawn areas. Leaves can smother the lawn and create conditions for excessive moisture and fungus on turfgrass. 

Now is still a good time to prune dormant plants. Trim back overgrown shrubs and trees, focusing on removing dead or diseased wood and shaping the plant. Study how to prune your fruit trees as they each will have different requirements for maximum production. 

My good friend Steve texted me that his peaches were already blooming. Indeed, our area in East Texas has received 550 to 730 chilling hours as of February 6. The difference between the two numbers depends on which chilling hour “model” you follow.  When I explained how many hours we have already had, he remembered that he had planted some peach varieties with low chilling hour requirements. 

Take a stroll around the landscape with your loppers and wheelbarrow. You are checking for signs of disease or pest damage on existing plants. Prune this out immediately, toss it in the wheelbarrow, and get rid of it. Don’t just lay those pruned pieces to the side as we want to do everything, we can to eliminate disease and harmful insect eggs from our area. 

You still have time to add compost to a new garden or bed to improve soil quality and fertility. But only add fully composted organic matter. If you see stems, bark, or other large chunks, use that material to top-dress the soil. As woody pieces decompose into compost, they’ll take other nutrients away from their surroundings. And now is not the time to borrow needed nutrients away from your spring garden plants. 

Divide perennials to expand your landscape and save on money. I’ve been quite successful with everything from canna lilies, to bulbs, to Turks Cap, and more. Dividing overcrowded perennials will rejuvenate the old plants and give you new ones to transplant or share with family and friends. 

If you have some bulbs in the garage or garden shed, go ahead and plant them now.

A favorite task I like to do is studying and planning what I want to add to my garden for the new year. Though I’m almost too late to order and start some tomato and other seeds, I can still do that for a fall garden and order plants for the spring seasons.  

Lastly, do an irrigation “audit”. Turn on your sprinkler system and check for leaks, clogged nozzles, misaligned nozzles, and proper coverage. When the warm, dry times come upon us, you do not want to be scrambling to save the landscape when some attention now would have averted any problems.  

My Five Cents… A Weekly Column by Senator Robert Nichols

One hundred and forty-three years ago this week, building commissioners for the Texas Capitol broke ground for the present-day building. Nimrod Norton and Joseph Lee turned the first shovels on February 1, 1882. The construction took six years and was dedicated in 1888. 

Here are five things happening around your state:  

  1. Governor Abbott announces seven emergency items 

Last weekend Governor Abbott delivered the State of the State address in Austin. In the speech, he outlined a list of priorities he would like the Legislature to address during this legislative session. Among those priorities he listed seven emergency items. Typically, action cannot be taken on regular bills before the 60th day of session, which is also the bill filing deadline. Emergency items are distinct because the Legislature may take action on them before the 60th day of session. The governors seven emergency items are: 

  • Property tax relief 
  • Water infrastructure investment 
  • Teacher pay raise 
  • Career and technical training 
  • School choice 
  • Bail reform 
  • Creation of Texas Cyber Command 

I look forward to working with my colleagues in the Senate and our partners in the House on these important issues. It is critical the Legislature address property taxes, water infrastructure, and education funding this session. Work on these bills has already begun. 

  1. Bail reform bills filed, hearing next week

This week, Senator Joan Huffman filed a slate of bills related to reforming our bail system to enhance public safety across Texas. Senate Bill 9 and the accompanying Senate Joint Resolution 17 will continue work Senator Huffman has championed over the past several legislative sessions. SJR 17 is a constitutional amendment that would allow judges to deny bail to violent offenders who pose threats to public safety. Similar measures have passed the Senate five times during other sessions. Senator Huffman also filed SJR 49 which would require the denial of bail for an illegal alien charged with an offense punishable as a felony. The Senate Criminal Justice committee is holding a public hearing next week to hear testimony related to these and several other bail reform bills. I applaud Senator Huffman’s diligence in protecting the public from violent offenders and will help to ensure these measures receive support this session. 

  1. Texas A&M to build small nuclear reactors at RELLIS campus

The Texas A&M University System is exploring development of small nuclear reactors on its research campus in Bryan. Four companies were selected to research the possibility of building a reactor, including Kairos Power, Natura Resources, Aalo Atomics, and Terrestrial Energy. Natura Resources is currently working with Abilene Christian University and helped secure the first construction permit for a liquid-fueled advanced reactor and only the second for any advanced reactor from federal regulators. The university hopes to create an environment at Texas A&M ideal for cutting-edge technologies to demonstrate commercial viability while offering nuclear engineering expertise from the university. The university has requested $200 million from the Legislature to upgrade necessary infrastructure at the RELLIS campus in Bryan to support a nuclear reactor. 

  1. Homestead exemption increase bill filed 

This week, Senator Paul Bettencourt filed a bill to increase the property tax homestead exemption. Senate Bill 4, on which I am a joint author, would increase the existing homestead exemption from $100,000 to $140,000 (and $150,000 for seniors). Increasing the homestead exemption gives homeowners permanent property tax relief. In conjunction with property tax compression included in the state budget, homeowners could see an annual average property tax reduction of almost $500. The bill also includes hold-harmless provisions for local school districts so districts will not feel negative financial impacts from the bill. Any shortfalls created by the exemption would be fully covered by the state. The bill, if passed by both chambers, would ultimately go to the voters for approval. Last session, the Legislature approved an increase to the homestead exemption from $40,000 to $100,000, which was overwhelming approved by voters last fall. 

  1. Bill to increase school safety allotments filed 

Senator Joan Huffman filed Senate Bill 260 which would double school safety allotments. Currently, school districts receive $15,000 per campus in their district and $10 per student for safety measures. This bill, which I signed on as a coauthor, would increase those allotments to $30,000 per campus and $20 per student. Last session, I carried House Bill 3, which established these allotments among other school safety provisions. I am excited to work with Senator Huffman to continue the important work of ensuring our schools have the resources necessary to keep our students safe. 

Texas A&M Forest Service Awards $951,000 to Landowners for Prescribed Fire

Texas A&M Forest Service awarded over $951,000 to 168 landowners to conduct prescribed fires this year. This funding will treat 35,138 acres.

Prescribed fire is a strategic land management tool that uses low-intensity fire on a specific area of land to achieve set goals. Prescribed fire is the most effective and efficient land management tool for decreasing the risk of catastrophic wildfires by reducing hazardous fuels.

“Over the past 10 years, our prescribed fire grants have treated over 100,000 acres helping reduce the risk of wildfire,” said Karen Stafford, Texas A&M Forest Service Community Resiliency Coordinator. “Our prescribed fire grants prioritize wildfire mitigation and emphasize protecting homes, communities and natural ecosystems.”

Texas A&M Forest Service offers four grants to landowners to complete prescribed fires on private lands across the state, each with unique goals. Residents in the Panhandle and West Texas are eligible for the State Fire Assistance for Mitigation – Plains Prescribed Fire grant. The remaining available grants focus on East and Central Texas and include the Community Protection Program grant, State Fire Assistance for Mitigation – Central and East Texas grant and Neches River and Cypress Basin Watershed Restoration Program – Prescribed Fire grant.

Each program reimburses landowners up to $30 per acre, for a maximum of 800 acres per recipient. Applicants apply in the fall and are notified of their grant award between October and December, depending on the grant. Once contracts are signed, the burns are typically conducted from January through June.

“While Texas A&M Forest Service proudly conducts prescribed burns on public lands as part of our conservation education efforts, we do not conduct the burns in these grant programs,” said Stafford. “Prescribed burns through these grant programs are conducted by a private or commercial Certified and Insured Prescribed Burn Manager.”

The Texas Department of Agriculture oversees the licensing program in Texas and having a certified and insured manager conduct the burn provides liability protection for the landowner and ensures best practices are being followed. It also certifies that prescribed fires being conducted in tandem with this program are done so safely and take into account all ecosystem factors.

Following the burn, management goals and the ecosystem are monitored by Stafford and her team.

“Prescribed burning in Texas is most often conducted in the winter or spring during mild weather conditions,” said Stafford. “Within a few weeks, these sites will show green shoots of new growth and by the end of the growing season native grasses, wildflowers and more palatable browse have replaced the overgrown brush and litter, all of which will increase wildlife value and make for the beautiful Texas landscape we all love.”

The Texas Longleaf Conservation Assistance Program, an additional Texas A&M Forest Service forest conservation assistance program for East Texas landowners, is now accepting proposal applications. Prescribed burning is considered a conservation method and is eligible under this grant.

For more information on prescribed burning, burning safety, benefits and more, visit https://tfsweb.tamu.edu/PrescribedBurns/.

For more information on grants provided by Texas A&M Forest Service and partners, visit https://texasforestinfo.tamu.edu/fundingconnector/.

The Invisible Backbone: How Low-Voltage Cabling is Powering Texas Forest Country Businesses

When John opened his boutique marketing firm in Texas Forest Country, he had no idea how crucial his business’s infrastructure would be to its success. He focused on hiring top-tier talent, refining his services, and building a strong brand. But within months, he found his business struggling—not because of a lack of customers, but because of slow internet, dropped calls, and unreliable network connections. Frustration mounted as clients waited on lagging video calls, and his team struggled with slow-loading cloud applications.

One morning, after yet another failed client presentation due to connectivity issues, John decided it was time to take action. A conversation with a fellow business owner led him to explore the world of low-voltage cabling—the invisible backbone of modern business infrastructure.

What is Low-Voltage Cabling?

Unlike the standard electrical wiring that powers lights and heavy machinery, low-voltage cabling carries data, voice, and video signals with efficiency. From high-speed internet to security systems, these structured cables keep businesses connected, productive, and secure.

As John discovered, upgrading his office with properly designed low-voltage cabling wasn’t just about faster internet—it was about reliability. His network performance improved, his team no longer lost hours troubleshooting IT issues, and his customer interactions became seamless. What seemed like a behind-the-scenes upgrade turned out to be the key to keeping his business running smoothly.

Why Texas Forest Country Businesses Depend on Low-Voltage Cabling

1. Keeping Businesses Connected

In today’s digital economy, downtime is more than an inconvenience—it’s a revenue killer. Whether it’s a retail store processing payments, a law firm handling confidential client communications, or a healthcare office managing telemedicine appointments, a stable network is critical. Low-voltage cabling ensures uninterrupted connectivity, reducing costly downtime and increasing efficiency.

2. Enhancing Security and Surveillance

Security is a growing concern for businesses of all sizes. Modern access control systems and surveillance cameras rely on low-voltage infrastructure to function effectively. Without it, businesses risk blind spots in their security, leaving them vulnerable to theft and unauthorized access.

3. Preparing for Future Growth

For business owners like John, growth isn’t just about hiring more employees—it’s about ensuring their technology can scale with them. A well-planned low-voltage cabling system allows businesses to expand their operations without constantly worrying about upgrading their networks.

Future-Proofing Local Businesses

John’s story is one of many in Texas Forest Country. Across the region, business owners are realizing that their success depends not just on great products and services, but on a reliable infrastructure that supports their goals. Investing in low-voltage cabling may not be the flashiest decision a company makes, but it’s one of the most important.

For businesses looking to optimize their networks, improve security, and prepare for long-term success, low-voltage cabling isn’t just an option—it’s a necessity.


About Castleberry Service: Since 1998, Castleberry Service has been a trusted provider of IT infrastructure, security solutions, and managed services for businesses and high-end residential clients. With expertise in low-voltage cabling and network optimization, Castleberry Service helps businesses stay connected and secure in a rapidly evolving digital world.

How East Texas Businesses Are Winning with Social Media in 2025

In the heart of East Texas, where small businesses thrive on community support and word-of-mouth, the digital world is becoming just as important as a friendly handshake. More than ever, local businesses are turning to social media to grow, connect, and compete—not just with each other, but with big-box retailers and national chains.

The good news? In 2025, businesses right here in the Texas Forest Country are proving that with the right strategy, even the smallest brand can have a big impact online.


From Storefronts to Screens: How Local Shops Are Adapting

Walk through downtown Lufkin, Nacogdoches, or Livingston, and you’ll see businesses that have been staples in the community for years—family-run cafés, homegrown boutiques, and service providers who know their customers by name.

But step into their online world, and you’ll find something just as engaging:

  • boutique owner using Instagram Reels to showcase new arrivals, leading to sellouts within hours.
  • local bakery using TikTok to show behind-the-scenes clips of fresh pastries being made, drawing in customers from miles away.
  • An IT company sharing customer success stories on Facebook, educating the community about MSP ROI.

It’s proof that social media isn’t just for big brands—it’s a game-changer for small businesses, too.

The Social Media Trends Transforming Local Businesses

So, what’s working for businesses in East Texas? Here are the trends shaping success stories right here in our backyard.

1. Video Is King 

If there’s one thing that’s dominating social media, it’s video. Whether it’s a 15-second Instagram Reel, a before-and-after home remodel clip on TikTok, or a full-length Facebook Live Q&A, businesses that use video are seeing more engagement, more shares, and more customers walking through the door.

 Case in Point: When a  gym started posting quick, motivational workout tips on Instagram, their membership sign-ups doubled in just three months. Customers weren’t just watching—they were connecting, engaging, and showing up.

 What You Can Do:

  • Post short, engaging videos about your business—whether it’s a product demo, a team introduction, or a behind-the-scenes look.
  • Keep it authentic. Customers don’t want polished, corporate-style ads—they want real stories from real people.

2. Local Businesses Are Selling Directly on Social Media 

Forget sending customers to a website—social commerce is making it easier for people to buy directly from their favorite brands without ever leaving their social media feeds.

Facebook, Instagram, and TikTok now have built-in shopping features, and businesses that use them are seeing more sales than ever.

 Case in Point: A boutique in Nacogdoches started using Instagram Shopping to showcase products, allowing customers to purchase with a single tap. The result? A 40% increase in online sales in just a few months.

 What You Can Do:

  • Set up Facebook and Instagram Shops to make browsing and buying seamless for customers.
  • Host live shopping events where you showcase products and answer questions in real-time.

3. The Rise of Micro-Influencers 

People trust people more than they trust ads. That’s why businesses are seeing success by partnering with local influencers—East Texas residents with engaged followings who can authentically promote brands.

 Case in Point: A new coffee shop in the area partnered with five local food bloggers to promote their grand opening. Each influencer posted their experience, shared exclusive discounts, and encouraged their followers to visit. The shop saw record-breaking sales in their first week.

 What You Can Do:

  • Identify local influencers (they don’t need thousands of followers—just an engaged audience).
  • Offer them an exclusive experience or product in exchange for a post or review.

4. Community Over Everything 

In East Texas, relationships matter. Businesses aren’t just selling products—they’re part of a community. That’s why businesses that create online communities—through Facebook Groups, VIP memberships, or behind-the-scenes content—are thriving.

 Case in Point: A Texas home improvement store created a Facebook Group for DIY home projects. They post weekly tips, answer questions, and encourage members to share their own projects. Not only has their store traffic increased, but they’ve built a loyal customer base that keeps coming back.

 What You Can Do:

  • Create a Facebook Group around your business niche (example: a gardening store could run a “Texas Gardening Tips” group).
  • Provide exclusive content—whether it’s discounts, early access to sales, or educational tips.

The Future of Business in Texas Forest Country Is Digital

While small-town charm will always be part of what makes East Texas special, the reality is clear: businesses that embrace social media will have the edge in 2025 and beyond.

And the best part? You don’t need a huge marketing budget—you just need the right strategy.

That’s where MSGPR comes in. As a local marketing and PR agency, we help East Texas businesses:
✅ Create eye-catching social media content that attracts customers.
✅ Develop winning video strategies for Instagram, TikTok, and Facebook.
✅ Build online communities that keep customers coming back.
✅ Set up social media shopping for seamless e-commerce.

Ready to grow your business in 2025? Let’s make it happen—contact us today!

That’s a Wrap!

Social media is no longer optional—it’s essential for businesses of all sizes. And as many East Texas entrepreneurs are proving, the businesses that thrive are the ones that embrace the change.

So, whether you’re a restaurant owner in Lufkin, a retail shop in Nacogdoches, or a service provider in Livingston, there’s never been a better time to turn followers into customers.

And who knows? Your next big success story might just start with a single post.

Finding a Balance: Screen Time Vs. Outdoor Activities

In today’s digital age, kids are increasingly fixed on screens instead of going outside and spending some time in the sun. From smartphones to tablets, video games to virtual learning, technology has become an integral part of young lives. Yet, it can also be detrimental to not only social lives in some ways, it can hold people back from getting much-needed exercise and outdoor activity.

The challenge isn’t about eliminating screen time altogether — it’s about finding the right balance. Pediatricians and child development experts agree that while digital literacy is important, the physical and mental benefits of outdoor activities are essential for healthy development.

The Science Behind Screen Time

Research shows that excessive screen time can lead to issues like poor sleep quality, decreased attention span, and negative affects on vision. Studies indicate that children who spend more than four hours daily on screens are four times more likely to experience reduced physical activity levels.

The blue light emitted from screens can disrupt natural sleep patterns, particularly when used before bedtime.

Nature’s Medicine Cabinet

The outdoors serves as a natural playground that can counteract many negative effects of excessive screen time. The filtered sunlight through our pine canopy provides the perfect amount of vitamin D, essential for growing bones and improved mood.

Walking through local nature trails or participating in outdoor sports increases physical activity, improves cardiovascular health, and strengthens muscles naturally. The fresh pine-scented air and natural surroundings have been proven to reduce stress levels in both children and adults.

Finding the Right Balance

Creating a healthy balance starts with small steps. Setting aside dedicated outdoor time each day, even just 30 minutes, can make a significant difference. Local parks like Mission Tejas offer family-friendly trails perfect for weekend adventures.

Parents can lead by example by participating in outdoor activities with their children. Whether it’s fishing at Lake Sam Rayburn, hiking through Davy Crockett National Forest, or simply playing catch in the backyard, these moments create lasting memories while building healthier habits.

The Social Connection

While social media promises connection, real-world interactions in nature offer deeper bonds. Group activities like nature scavenger hunts, team sports, or community garden projects provide opportunities for children to develop social skills in a natural setting.

These face-to-face interactions help develop empathy, communication skills, and emotional intelligence in ways that screen-based interactions simply cannot match. Local community centers and parks departments offer numerous organized outdoor activities that bring young people together.

Moving Forward Together

As we embrace the digital future, let’s not forget that screens aren’t everything. By encouraging a healthy mix of screen time and outdoor activities, we’re not just improving our children’s health—we’re connecting them to their roots and preparing them for a more balanced future.

Remember, every moment spent under our majestic pines is an investment in our children’s wellbeing. The next time you hear “I’m bored,” consider it an opportunity to explore the natural wonders waiting just outside your door.