San Augustine Drug: A Century of Care and Community in Texas Forest Country


Nestled in the heart of San Augustine, Texas, San Augustine Drug has been a cornerstone of the community since its establishment in 1904. Owned by Mike and Debbie Jackson, this pharmacy and boutique has woven itself into the fabric of the town over its remarkable 120-year history.

A Legacy of Healing and Happiness

Founded by Pharmacist Alonzo Rushing and his brother Ace, San Augustine Drug embarked on its journey to provide essential pharmacy services and a touch of joy to everyone who walked through its doors.

Debbie Jackson, reflecting on the store’s origins, shares in a recent TV interview, “We do have prescriptions prior to 1904 that we have on file, but it was actually founded in 1904, and it’s been in continuous operation ever since.”

The Jacksons took over the reins in 1990 from Debbie’s father, Therman Bridges, continuing a legacy that nearly came to an abrupt end with a fire in 1988. However, the resilience of the community and the dedication of the Jacksons kept the pharmacy’s heart beating, quickly resuming operations down the street while the original site was rebuilt.

More Than Just a Pharmacy

Today, San Augustine Drug stands as a unique blend of a traditional pharmacy and a boutique, offering an array of products and services from essential medical prescriptions to gifts, clothing, and kids’ toys. But perhaps its most famous offering is the Grapefruit Highball, a soda fountain classic that has outlived generations. Invented in 1928 by Casey Jones, a soda jerk turned pharmacist, the drink remains a testament to the store’s rich history and innovation.

A Pillar of Personal Care

The Jacksons have fostered a friendly family atmosphere where every customer is treated with warmth and personal attention.

“Personal interaction is enjoyable,” Mike Jackson says, summarizing the essence of their business philosophy. San Augustine Drug is a place where the hustle of modern life slows down, allowing for genuine face-to-face connections.

Engagement and Evolution

Deeply embedded in the community, San Augustine Drug supports local schools and events, demonstrating an unwavering commitment to the town’s well-being. Looking ahead, the Jacksons are excited about celebrating the pharmacy’s 120th anniversary on April 13, 2024. This milestone is not just a celebration of longevity but also a tribute to continuous personal service and the evolution of a business that has grown alongside its community.

A Testament to Time

San Augustine Drug’s journey is a vivid narrative of resilience, care, and community engagement. As the world changes, the Jacksons plan to meet future challenges by staying true to the principles of personal interaction and community support that have defined their business for over a century.

For those looking to embark on their own entrepreneurial journey in the area, Mike Jackson advises, “Find a passion for something you love to do, and a need that’s not being addressed. And follow the rule of life… ‘if you are not growing, you are dying’.”

As San Augustine Drug prepares for its 120th anniversary, it stands as a beacon of history, healthcare, and heartfelt service in East Texas. It’s a story of a business that is more than just a pharmacy; it’s a cherished community member that continues to enrich the lives of those it serves.

Join the celebration of history, healthcare, and heart at San Augustine Drug. Follow their journey and connect with them on Facebook to discover more about this iconic Texas institution.

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