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Website Excellence: Creating a Digital Home That Converts

By
Rachel Lauren
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Web designer drafting web templates and web page layouts using a professional software, collage and paper cut composition

In today’s digital-first world, your website is more than just an online placeholder—it’s your brand’s digital home. It’s where first impressions are made, trust is built, and visitors are guided on a journey toward conversion. In the tall timber of deep East Texas, its just as true that a website should not only be visually stunning but also optimized for performance and user experience. Let’s dive into the essential elements of a website that not only attracts visitors but also converts them into loyal customers.

1. Responsive, User-Centric Design

A business’s website is often the first interaction a potential customer has with your brand, whether it’s a café in Jasper or a drug store in San Augustine. A responsive, user-friendly design sets the stage for a positive experience and encourages visitors to explore further.

  • Mobile Optimization: With more than half of web traffic coming from mobile devices, ensuring your website looks and works seamlessly across all screen sizes is crucial. A responsive design adapts fluidly to desktops, tablets, and smartphones.
  • Intuitive Navigation: A clear, logical navigation menu helps visitors find the information they’re looking for quickly. Prioritize simplicity and ensure that key pages (services, contact, case studies) are easily accessible.
  • Fast Load Times: Speed is a critical component of user experience. Optimizing images, leveraging browser caching, and minimizing code can dramatically improve load times and reduce bounce rates.

2. SEO Fundamentals: Driving Organic Traffic

A beautifully designed website is only effective if your audience can find it. Implementing solid SEO strategies is essential for driving organic traffic and ensuring your site ranks well in search engine results.

  • Keyword Optimization: Research and integrate relevant keywords naturally into your content. Focus on terms your target audience is searching for to improve visibility. Include geographical tags such as city and region.
  • Quality Content: Regularly update your website with fresh, engaging content—whether it’s blog posts, articles, or multimedia content—that adds value for your visitors and signals to search engines that your site is active.
  • Technical SEO: Pay attention to site structure, meta tags, alt text for images, and a clean URL structure. Tools like Google Search Console can help identify areas for improvement and track your performance.

3. Integrating Video Content for Engagement

Video is a powerful medium that can enhance user engagement and provide a richer storytelling experience. Integrating video content on your website can help keep visitors on your page longer and offer a dynamic way to showcase your brand’s personality and expertise.

  • Explainer Videos: Use short explainer videos on your homepage or landing pages to quickly communicate your brand’s value proposition.
  • Testimonials and Case Studies: Video testimonials and case studies offer authentic social proof, building trust with potential clients by showcasing real-life success stories.
  • Interactive Elements: Consider adding video background elements, product demos, or virtual tours that invite users to interact with your site in a more immersive way.

4. Storytelling That Converts

Your website should tell a compelling story that resonates with visitors and guides them toward taking action. Storytelling transforms a static website into a dynamic experience.

  • Clear Messaging: Ensure that your website communicates your brand’s mission, values, and unique selling points clearly and concisely.
  • Visual and Written Content: Blend high-quality visuals with persuasive copy to create an emotional connection with your audience. Use consistent branding elements and a coherent tone to reinforce your identity.
  • Strategic Call-to-Actions: Place clear, inviting calls-to-action (CTAs) throughout your site. Whether it’s “Contact Us for a Consultation,” “Download Our Case Study,” or “Schedule a Website Review,” CTAs should guide visitors toward the next step in their journey.

5. Analytics and Continuous Improvement

A website is never truly “finished.” It’s a living asset that should evolve based on user behavior and emerging trends.

  • Monitor Performance: Utilize analytics tools like Google Analytics to track key metrics such as page views, bounce rates, and conversion rates. This data can reveal which pages are performing well and which may need adjustments.
  • User Feedback: Encourage visitors to share their experiences through surveys or feedback forms. Their insights can uncover usability issues or content gaps that might be hindering conversion.
  • Regular Updates: Stay ahead of the curve by continually updating your website. Regular content refreshes, design tweaks, and technical optimizations keep your site relevant and competitive.

Ready to transform your website into a powerful conversion tool? Contact MSGPR today for a comprehensive website review. Our team of experts will analyze your current site, identify key areas for improvement, and craft a tailored strategy to enhance user experience, boost SEO, and drive tangible business results.

That’s a Wrap!

Your website is the cornerstone of your digital presence, a reflection of your brand and a critical driver of business success. By focusing on responsive design, SEO best practices, engaging video content, and compelling storytelling, you can create a digital home that not only attracts visitors but also converts them into loyal customers.

Spring Camping Guide: Hidden Treasures in Our National Forests

By
Rachel Lauren
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Image by krisprahl on Envato Elements

While it’s still pretty chilly right now, spring is just around the corner, and before you know it the flowers will be blooming in your backyard. So as winter’s chill gives way to gentle spring breezes, the promise of outdoor adventure beckons. From the serene shores of Sam Rayburn Reservoir to the hidden trails of Sabine National Forest, natural treasures await discovery. Here’s your guide to finding the perfect camping spot this spring.

Lakeside Retreats

Caples Lake in Jasper offers an intimate camping experience away from larger crowds. The spring-fed waters provide excellent fishing opportunities, while the surrounding trails showcase spectacular wildflower displays in March and April. The well-maintained campsites feature basic amenities perfect for both new campers and seasoned outdoor enthusiasts.

In San Jacinto, Double Lake Recreation Area remains a cherished destination for families. The surrounding trails wind through stands of towering pines, while the lake itself provides countless opportunities for paddling and fishing. Spring brings a chorus of songbirds and the sweet fragrance of blooming wildflowers.

Forest Hideaways

The Sabine National Forest’s Indian Mounds Wilderness Area, spanning Sabine and San Augustine counties, offers some of the most secluded camping experiences in the region. These sites require proper preparation but it’s worth it with its great privacy and amazing views of the night sky.

In Angelina County, the camping areas near Boykin Springs provide an authentic outdoor experience while remaining accessible enough for weekend adventures. The nearby spring-fed stream offers excellent fishing, while historic CCC structures add a touch of history to your camping experience.

Family-Friendly Destinations

Mission Tejas State Park in Grapeland stands out as a perfect destination for families seeking both comfort and adventure. The well-maintained facilities and gentle terrain make it ideal for children, while the surrounding forest offers enough exploration opportunities to keep everyone entertained. Spring weekends here come alive with the sound of children discovering nature’s wonders.

Hidden Gems

The remote camping areas near Ratcliff Lake Recreation Area in Kennard offers true wilderness experiences. The sites provide excellent opportunities for wildlife photography, especially during spring migration season. The surrounding trails showcase some of the oldest trees in the region.

In the fork of the Angelina River, Neches River and the B.A. Steinhagen Reservoir, the secluded camping spots near Dam B Wildlife Management Area reward adventurous campers with pristine views and excellent fishing opportunities. The area’s diversity of habitats attracts numerous bird species, making it a paradise for wildlife enthusiasts.

Essential Spring Camping Tips

Our region’s spring weather can change quickly, so pack layers and rain gear. Temperatures can vary significantly between day and night, especially in March and early April. A good rule of thumb: pack for both winter and summer conditions.

Consider camping mid-week when possible. Not only will you find more privacy, but you’ll also have better chances of securing your preferred spot, as weekend warriors typically claim the most popular sites.

Planning Your Trip

Most National Forest camping areas require permits or passes, available through the Forest Service office or online. Some remote areas may have limited cell service, so download maps beforehand and always share your plans with someone back home.

For family camping, reservations are strongly recommended at developed campgrounds, especially during spring break and holiday weekends. Many sites can be booked up to six months in advance through recreation.gov.

Remember that spring brings increased wildlife activity. Keep food secured, maintain clean campsites, and always respect wildlife from a safe distance. Wild hogs are particularly active during spring months, so proper food storage is essential.

Whether you’re planning your first camping trip or seeking a new favorite spot, these camping destinations offer something for everyone. The key to a memorable spring camping experience lies in choosing the right spot for your comfort level and desired experience. Pack your sense of adventure, respect for nature, and get ready to create lasting memories under the stars.

A Presidential Legacy in Our Backyard: Celebrating Presidents’ Day Among the Pines

By
Rachel Lauren
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Image by StreetOncamara_From_Twenty20 on Envato Elements

From the shade of towering pines to the echoes of history in our small towns, the connection between U.S. presidents and our beloved region runs deeper than many might realize. As we celebrate Presidents’ Day, let’s explore the fascinating ties that bind our nation’s leaders to this special corner of Texas.

Sam Houston’s Presidential Journey

Before Texas joined the Union, Sam Houston – who would later leave his mark on our region – served as the President of the Republic of Texas. His legacy lives on in San Jacinto County, named in honor of the decisive battle that secured Texas independence. Throughout Polk and Trinity counties, historical markers tell the story of Houston’s journeys and his vision for the future of Texas.

The Roosevelt Connection

Few know that President Theodore Roosevelt made several visits to our region during his presidency, drawn by the natural beauty and hunting opportunities. His conservation efforts, which led to the creation of national forests across America, helped preserve the magnificent woodlands we enjoy today. In 1936, he established four national forests in the state — Angelina, Davy Crockett, Sabine and Sam Houston, buying the lands after the Texas Legislature authorized the sale.

An LBJ Legacy

Perhaps our strongest presidential connection comes through Lyndon B. Johnson, a true son of Texas. His influence reached deep into our communities through the establishment of rural electrification programs that transformed life Texas Hill Country. During his presidency, he signed legislation that would profoundly impact rural education and infrastructure throughout our region.

Presidential Preservation

Today, we can still walk in presidential footsteps at various historic sites. Mission Dolores State Historic Site in San Augustine County showcases the early Texas history that presidents from Jefferson to Jackson grappled with. The Angelina County Historical Commission preserves documents and artifacts from multiple presidential eras, telling the story of how national policies shaped our communities.

Modern-Day Connections

Our region continues to play a role in presidential history. Stephen F. Austin State University in Nacogdoches houses documents and artifacts that researchers use to study presidential policies and their effects on rural American life. The historic courthouses of Houston and Trinity counties stand as architectural testimonies to the era when presidential decisions directly shaped our developing communities.

Celebrating Today

As we observe Presidents’ Day, we’re reminded that national history isn’t just made in Washington, D.C. – it’s made in places like ours, where presidential decisions have shaped lives and landscapes for generations. Whether you’re visiting Mission Dolores, exploring the Sabine National Forest, or discovering the stories preserved in our county courthouses, take a moment to reflect on these connections that make our heritage uniquely special.

Remember, every small town, every preserved building, and every protected forest tells part of our presidential story. This Presidents’ Day, consider exploring one of these historic treasures – they’re right in our backyard, waiting to share their tales with new generations.

District Begins Treating Roads Ahead of Freezing Weather

By
Rhonda Oaks
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LUFKIN – Crews are scheduled to begin Monday, Feb. 17, to pre-treat major roadways through the Lufkin District, with maintenance crews beginning shift work to monitor the roadways through Tuesday night.

A brine treatment discourages precipitation from freezing and sticking to pavement, and will be applied to US 59 and other major roadways, major structures, bridges, and overpasses.

“The district is preparing for freezing winter weather following predicted rainfall next week, and crews are prepared to work to keep the roadways clear if the weather materializes,” said Rhonda Oaks, public information officer. “Crews will be in shift work throughout the night Tuesday into Wednesday monitoring the roads and will retreat with brine, if necessary.

Motorists are advised to reduce speed as they approach TxDOT crews placing brine on the roadways, as they work to prepare for the winter weather event.

For more information, contact Rhonda.Oaks@txdot.gov or (936) 633-4395.

Options for Raised Bed Gardens

By
Cary Sims
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The recent, heavy rainfall has brought about a number of folks asking about raised beds. The soppy, wet soil has made if difficult for tractors, lawnmowers, and tilling the soil for a vegetable garden. If you have looked long enough at Pinterest and other online gardening sites, you’ve surely seen some beautiful, raised garden beds.  

Raised garden beds are freestanding beds constructed above the natural terrain. Experienced East Texas gardeners have known for years that raised bed gardens can help solve many problems. In many areas of our region, the soil contains too much sand or clay, or is too acidic for some plants to grow well. Soil that is poorly aerated because of compaction or poor drainage also may be a problem. 

Much of Angelina County has some clay subsoil on which water can collect. Placing a raised bed above that type of area may just do the job. Getting one foot off the ground can allow the top portion of the soil to dry out and grow the plants that you had wanted. 

Additionally, soil quality problems are often aggravated in urban and suburban settings, where topsoil and vegetation have been removed or the grade changed during construction. Raising your beds above the issues found in many soils can make you much more successful at gardening.

Raised bed gardens improve growing conditions for plants by lifting their roots above poor soil. Soil in the beds can be amended to provide a better growing medium for plants, even plants that would not naturally thrive there. The soil in raised beds warms up earlier in the spring and is less apt to be invaded by certain grasses and by tree roots. Also, the height of raised beds may make them easier to maintain. 

Before you build your raised bed, be sure to cover the grass underneath the site with several layers of newspapers or, even better, old cardboard.  The organic paper material will eventually break down but lasts long enough to smother most vegetation underneath and keeps it away from competing with the new plant material above it. 

For the sides of your raised bed, wood is what I think of as the easiest material to use.  But I’ve seen well designed concrete, stone and some ready-made plastic.  However, if you really want to go old school, use an old tractor tire! 

Look closely at some of the commercial plantings around town and you will notice they do the “raised-bed” concept but have skipped putting a wall around the bed. Study some places and you may find a mound of landscaper-mix with roses, ornamental grasses, or other plants planted directly into this mix.  Landscapers mix is a common blend that often contains twice ground pine bark, sand, and some mushroom manure mixed together.  

This dark, pleasing, ready-to-go soil just needs to be shaped and planted.  If you decide to go this route, be sure to provide irrigation as this will drain exceedingly well. 

What may be a unique problem for East Texas gardeners (when compared with the rest of the Lone Star State) is our abundance of trees. Far too many times I’ve been called out to give advice on why a garden isn’t doing well, and the issue has been simply too much shade. 

Many times, the sunniest site is on the back porch. And a raised bed can be placed on most back porches.  I have seen livestock water troughs (both old and new) used wonderfully here. Just be sure to take the plug out of the bottom or find another way to allow for water to drain out. 

Bottom line, just get started.  Start small. Be reasonable with your expenses and expectations, and let yourself build up to that Pinterest perfect picture. 

Be sure to join us on Tuesday, Feb 18 at the Angelina County Extension Office to hear Dr Andrew King, talk about “Hot New Plants for East Texas”. Dr. Kings family has owned and operated Kings Nursery for decades and he is now a Horticultural Specialist with Texas A&M AgriLife Extension. The program is free to the public and is from 12 noon to 1 pm.  

The Sweet Sound of Home Canning Returns

By
Rachel Lauren
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Image by FabrikaPhoto on Envato Elements

In recent years, the satisfying pop of canning jar lids sealing tight is echoing through local kitchens once again. That simple sound carries memories of grandmothers’ kitchens and speaks to a growing movement of preserving fresh local bounty for year-round enjoyment.

What was once a necessity for our grandparents has caught the attention of younger generations. Social media feeds now showcase rows of colorful jars filled with everything from traditional pickled okra to creative combinations like peach-lavender preserves.

A Heritage Worth Preserving

With rising grocery prices and a growing interest in self-sufficiency, many local families are returning to this time-honored tradition. Home canning provides not just a way to preserve the harvest, but a connection to the resourceful spirit that has long characterized our region’s kitchens.

Originally, home canning wasn’t just a hobby – it was essential for survival. Families preserved their harvests to ensure food security through winter months and lean times, developing techniques and recipes passed down through generations. Today, those same methods are helping families maintain food security while keeping traditional foodways alive.

Getting Started: Essential Equipment

The basic supplies needed for home canning are surprisingly simple: mason jars with new lids, a large pot deep enough for water bath canning, jar tongs, a funnel, and basic kitchen tools. For beginners, starting with high-acid foods like fruits, jams, and pickles is recommended, as these can be safely processed in a water bath canner.

Safety is paramount in home canning, so ensure all equipment is clean and in good condition. New canners should invest in a current canning guide or consult their local extension office for up-to-date safety information.

Basic Steps for Water Bath Canning

Start by thoroughly washing jars and keeping them hot until ready to fill. New lids should be prepared according to package directions. While jars are heating, prepare your recipe using fresh, high-quality produce.

Fill hot jars with prepared food, leaving proper headspace as specified in your recipe. Remove air bubbles, wipe jar rims clean, and secure lids and bands. Process filled jars in boiling water for the time specified in your tested recipe.

Processing Times for Common Foods

For water bath canning, timing is crucial for food safety. Here are general processing times for popular items (adjustments may be needed for altitude):

Jams and Jellies need 5-10 minutes of processing time. Fruit preserves typically require 10-15 minutes. For pickles, process between 10-20 minutes depending on whether they’re sliced or whole.

Whole tomatoes need 85 minutes, while crushed tomatoes require 35-45 minutes. Peaches, pears, and other fruit halves should process for 20-30 minutes. Apple butter and fruit butters need 10-15 minutes.

Remember: always reference current, tested recipes for exact processing times, as they can vary based on jar size, recipe, and altitude.

What to Can Throughout the Year

Winter citrus makes bright preserves and marmalades. Spring brings strawberries perfect for jam, while summer offers tomatoes, peppers, and peaches. Fall provides apples and pears ideal for preserving.

Start with small batches and simple recipes. As confidence grows, experiment with different combinations and recipes while always following safety guidelines.

Modern Safety Meets Traditional Methods

While the basic process remains simple, modern safety guidelines ensure success. County extension offices provide current information, while online resources offer additional guidance. Always use tested recipes from reliable sources to ensure safe preservation.

Different foods require different processing methods and times. High-acid foods can be processed in a water bath canner, while low-acid foods require pressure canning for safety.

Tips for Success

  • Always use fresh, high-quality produce
  • Follow tested recipes exactly
  • Process for the full recommended time
  • Wait 24 hours before moving processed jars
  • Check seals before storing
  • Label jars with contents and date

As more families rediscover home canning, they’re finding it offers both practical benefits and a connection to traditional foodways. With proper techniques and attention to safety, home canning can provide delicious, locally-sourced food year-round.

Minor Sting Operation

By
Diana De Leon Bon
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With funding from the Texas Department of Transportation (TxDOT), The Coalition, Inc. recently partnered with the Angelina County Sheriff’s Department and the Texas Alcoholic Beverage Commission (TABC) to conduct minor alcohol stings in an effort to decrease the consequences of alcohol purchased by minors. Under the direct supervision of law enforcement officers, juveniles under the legal age to drink/purchase alcohol were used as decoys to enter businesses that are licensed to sell alcohol and then attempt to purchase alcohol.

“Businesses in our community have a responsibility to ensure that minors under the age of 21 are not able to purchase alcohol in their stores. We know that youth who drink alcohol are more likely to suffer tragic consequences, such as alcohol poisoning and alcohol-related traffic crashes, and we expect our business owners to properly train their employees on the law,”   says Sharon Kruk, Executive Director of The Coalition, Inc.  “Our ultimate goal is to keep the youth in our community safe from the harmful effects of underage alcohol use; we are proud to partner with the Angelina County Sheriff’s Department, TABC and TxDOT to work towards that goal.”

During the November and January minor sting operations, there were five stores that sold to minors and 15 who did not. We commend those stores who did not sell alcohol to minors in our community and recognize them for helping to combat underage drinking:

  • Timberland Chevron, 804 N. Timberland Drive;
  • Gas N Go #1, 401 N. Timberland Drive;
  • HEB Food Store #617, 111 N. Timberland Drive;
  • Walgreens #05792, 102 N. Timberland Drive;
  • Kwik Korner Food Mart, 203 S. Timberland Drive;
  • Zak’s Food Mart #5, 612 S. Timberland Drive;
  • Family Dollar Stores #1899, 730 S. Timberland Drive;
  • On the Road #103, 4110 S. First Street;
  • Charge Up #66, 605 N. Temple Drive;
  • Dollar General Store #1695, 225 N. Temple Drive;
  • Charge Up #65, 701 S. Temple Drive;
  • Diboll Food Mart, 500 N. Temple Drive;
  • Snappy Food Mart Diboll, 1580 N. Temple Drive; 
  • Snappy Food Mart Crown Colony, 101 Champions Drive; and
  • Loves Travel Stop #290, 1003 S. Medford Drive.

Five business did sell to minors, and administrative action was taken against the individual who sold the alcohol:

  • Zak’s Food Mart #1, 1910 N. Timberland Drive;
  • Family Dollar Store #6064, 419 N. Timberland Drive;
  • Zak’s Food Mart #4, 1203 S. Chestnut Drive;
  • Diboll Depot, 1605 N. Temple Drive; and
  • Brookshire Brothers #35, 221 N. Temple Drive. 

Sale of alcohol to a minor is a Class A misdemeanor, punishable by a fine up to $4,000, confinement up to a year in jail, or both. Persons 21 or older can be held liable for damages caused by the intoxication of a minor under 18 if the adult knowingly provided alcoholic beverages to a minor or knowingly allowed the minor to be served or provided alcoholic beverages on the premises owned by or leased by the adult. 

The Coalition, Inc. is funded in part by a grant from TxDOT to reduce the number of alcohol-related crashes in Texas. Since 1988, The Coalition has focused on eliminating the use of harmful substances by affecting public policy, laws, attitudes, and behaviors, all to foster healthy life-long choices for the local community. For more information on how to prevent underage drinking, contact The Coalition at 936-634-9308.

My Five Cents… A Weekly Column from Sen. Robert Nichols

By
Senator Robert Nichols
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This weekend we celebrate President’s Day, honoring all US presidents. The holiday originally celebrated George Washington’s birthday on February 22. It became a federal holiday celebrated on the third Monday in February 1968.  

Here are five things happening around your state:  

  1. Homestead exemption increase passes Senate 

This week, the Senate passed Senate Bill 4 and Senate Joint Resolution 2 by Senator Paul Bettencourt which builds on efforts of the past several sessions to provide more property tax relief to homeowners across the state. The measures would increase the existing homestead exemption from $100,000 to $140,000 (and $150,000 for seniors). Increasing the homestead exemption gives homeowners permanent property tax relief. In conjunction with buying down property tax rates, homeowners could see an annual average property tax reduction of almost $500. Last session, the Legislature approved an increase to the homestead exemption from $40,000 to $100,000, which was overwhelmingly approved by voters in 2023. I was proud to co-author and vote for these bills and look forward to working with our partners in the House on providing lasting property tax relief. 

  1. Prayer in schools, Ten Commandments bills filed

This week two of Lt. Governor Dan Patrick’s priority bills were filed in the Senate. Senate Bill 10 by Senator Phil King would require every classroom in the state to display a copy of the Ten Commandments. Schools would not be required to purchase posters described in the bill, but would need to display them if donated to the district. 

Additionally, Senator Mayes Middleton filed Senate Bill 11, which aims to protect prayer in schools by allowing the school board to adopt a policy that would require campuses to provide an optional period of prayer and reading of religious texts. Parents would have to consent to allowing their student to participate in the prayer time and the period could not be a substitute for instructional time. Allowing districts the flexibility and local control to reflect what they believe is best for their communities enables our schools to support students in all aspects of their lives. 

  1. Hundreds of National Guard troops helping Border Patrol in Laredo

More Texas National Guard troops are on their way to Laredo to assist the US Border Patrol in enhancing border security. Over 300 members of the Texas National Guard will be performing immigration officer duties under the supervision of US Customs and Border Protection officials. They will not be operating independently. Border Patrol will still be leading the effort and assisting with any apprehensions. The Trump Administration has made securing our southern border a top priority since Inauguration Day. Resources have surged to the area to support operations at the southern border to ensure public safety. 

  1. Texas has more top-tier research universities than any other state 

The American Council on Education and the Carnegie Foundation for the Advancement of Teaching released a report this week detailing the number of Tier 1 research universities in each state. Texas led all states with 16 universities achieving Tier 1 status. California had 14 and New York had 12. Tier 1 research universities are those that spend at least $50 million in total research spending and award at least 70 research doctorates annually. This year, only 187 institutions were given a Tier 1 designation. Tier 1 status can attract more students, faculty, researchers, and resources. The education groups last released updated classifications in 2022. At that time, Texas, California, and New York were all tied with 11 institutions each. The five additional universities added in Texas include Baylor College of Medicine, Southern Methodist University, The University of Texas Health Science Center at Houston, the University of Texas Health Science Center at San Antonio, and the UT Southwestern Medical Center. Building a robust system for postsecondary education helps the Texas economy continue to grow and attract talented students from within the state and across the nation. 

  1. New York Stock Exchange opening Texas operation

This week the New York Stock Exchange announced it will move one of its electronic exchanges from Chicago to Texas. The reincorporated entity will be the NYSE Texas and will allow companies to list their stocks in Texas. The New York Stock Exchange said in a news release it aims to cater to the growing number of companies headquartered in Texas. Our business-friendly policies are attracting an ever-growing number of businesses to relocate here. This news comes on the heels of the Texas Stock Exchange filing its registration with the Securities and Exchange Commission with a goal of opening early next year.

Ashby Appointed to Natural Resources and Education Committees

By
Rep. Trent Ashby
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AUSTIN – State Representative Trent Ashby (R-Lufkin) has been selected to serve on the House Committee on Natural Resources and the House Committee on Public Education during the 89th Legislative Session. Rep. Ashby will also serve as the Chairman of the House Subcommittee on Academic & Career-Oriented Education.  

The Committee on Public Education has jurisdiction over bills regarding public school systems, state programming of elementary and secondary education, and proposals to create or change school districts. The Committee also oversees state agencies such as the Texas Education Agency, the Texas representatives to the Education Commission of the States, the State Board for Educator Certification, and others. The Subcommittee on Academic & Career-Oriented Education has jurisdiction over all matters relating to vocational, career, and technical training. 

“I’m grateful to Speaker Burrows for the opportunity to serve on the House Committee on Public Education and Chair the House Subcommittee on Academic & Career-Oriented Education,” said Ashby of his committee appointments. “Education will be a top priority this session, and I look forward to working with my colleagues to prioritize public schools, teachers, and students while also expanding workforce opportunities to promote future economic growth and prosperity.” 

The House Committee on Natural Resources has jurisdiction over the conservation and development of water resources across our state. The 11-member Committee also regulates all local water-related entities, such as groundwater conservation districts, the Texas Commission on Environmental Quality (TCEQ), and the Texas Water Development Board.

“I’d also like to thank Speaker Burrows for appointing me to the House Committee on Natural Resources,” said Ashby. “As a native East Texan, protecting our region’s most precious natural resource is always a top priority for me. I look forward to working with my colleagues on the Natural Resources Committee to find innovative solutions to address the water demands of a growing and thirsty state.” 

Trent Ashby is in his seventh term as a member of the Texas House of Representatives. He currently represents a six-county region that includes Angelina, Houston, Polk, San Augustine, Trinity, and Tyler Counties.

Celebrate Love in the Piney Woods: Valentine’s Events Across Lufkin

By
Rachel Lauren
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Image by tenkende on Envato Elements

Love is in the air and this February brings a delightful mix of events perfect for couples, families, and anyone looking to celebrate the season of hearts. From dancing the night away to sipping sweet treats, there’s something for everyone in our charming East Texas community. As the piney woods embrace the spirit of Valentine’s Day, Downtown Lufkin’s local venues are pulling out all the stops to create unforgettable memories for residents and visitors alike.

A Valentine’s Dance for Everyone

The Crime Stoppers Band is ready to set the mood for an unforgettable Valentine’s Dance at 2801 Valley Avenue. Opening its doors at 6 PM, this family-friendly event welcomes guests of all ages for an evening filled with love, laughter, and dancing. The venue’s spacious dance floor provides plenty of room for both experienced dancers and those just looking to sway to the music. With tickets available both in advance and at the door, there’s no excuse to miss out on one of Lufkin’s most anticipated Valentine’s celebrations.

The alcohol-free environment ensures a safe and enjoyable atmosphere for everyone, making it the perfect venue for families to celebrate together. Whether you’re teaching your little ones their first dance steps or sharing special moments with your longtime sweetheart, the Valentine’s Dance promises to be a highlight of the season. For more details about the event, including ticket prices and group reservations, interested participants can call 936-634-4179.

Sweet Treats in Historic Downtown

Downtown Lufkin’s beloved Standpipe Coffee House is transforming into a Valentine’s paradise throughout February. Their special “Chocolate Covered Strawberry” Latte isn’t just a drink – it’s a cup of liquid happiness that perfectly captures the essence of the season. This creative concoction combines rich chocolate notes with the sweet allure of strawberries, creating a beverage that’s as Instagram-worthy as it is delicious.

Early birds who visit before February 14th are in for an extra special treat – their beverages will be served with charming heart-shaped straws, adding a whimsical touch to their coffee experience. The historic downtown setting of Standpipe provides the perfect backdrop for a cozy Valentine’s date or a cheerful meetup with friends. The café’s warm atmosphere and friendly staff make every visit feel like a small celebration of love and community.

A Magical Movie Night

For a magical Valentine’s evening, the historic Pines Theatre in Downtown Lufkin invites you to be their guest for a special screening of Beauty and the Beast. This enchanting event transforms the already stunning theatre into a fairy tale setting, where the magic of Disney meets the charm of East Texas hospitality. Beginning at 7 PM on Friday, February 14th, with doors opening at 6:30 PM, this screening promises to be more than just a movie – it’s an experience that celebrates love in all its forms.

Movie enthusiasts are encouraged to embrace the spirit of the evening by dressing as Belle or any other beloved character from the film. The historic Pines Theatre, with its classic architecture and timeless elegance, provides the perfect setting for this beloved tale. As one of Lufkin’s most treasured venues, the theatre’s ambiance adds an extra layer of magic to this family-friendly Valentine’s celebration. Given the popularity of this event and the theatre’s intimate setting, securing tickets early is not just recommended – it’s essential for ensuring your place in this enchanting Valentine’s experience.

The combination of these diverse events showcases Lufkin’s ability to create meaningful celebrations for everyone in the community. Whether you’re looking for an evening of dancing, a cozy coffee date, or a magical movie experience, this Valentine’s season in the Piney Woods promises moments that will be remembered long after February ends. 

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